21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - September 2016

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My presentation from #ttlpresents in Belfast in September 2016. This deck goes through 21 content marketing tools and tactics our team at Tecmark uses to improve the efficiency and success in the areas of: - Ideas generation for content marketing - Data sourcing to support content projects - Content distribution and promotion Hope it's useful to some of you and if you have any questions at all, shoot me an email! Email address on the final slide.

Marketing

21 Tools and Tactics to
Make a Content Marketer’s
Life Easier
Stacey MacNaught
Tecmark
#ttlpresents @staceycav

Things are a little more
complicated now.
#ttlpresents @staceycav

Poor (scalable) link
acquisition tactics have
mostly fallen by the
wayside
#ttlpresents @staceycav

There are lots of content
marketing definitions
#ttlpresents @staceycav

h"p://contentmarke/ngins/tute.com/2012/06/content-marke/ng-deﬁni/on/

I prefer:
#ttlpresents @staceycav
The use of content to
achieve marketing goals
either directly or indirectly.

For me, they’re largely
SEO related goals
#ttlpresents @staceycav

I use content marketing
to build links, coverage
and generate relevant
traffic
#ttlpresents @staceycav

It started disastrously
#ttlpresents @staceycav

@staceycav
(This doesn’t
work, by the
way).

It got gradually better
#ttlpresents @staceycav

It got gradually better
as we developed
processes
#ttlpresents @staceycav

Garden and
home security
survey
@staceycav

British Business
Dreamers
Survey
@staceycav

Browsing for
holidays while
at work survey
@staceycav

Quick and low
cost coverage,
citation and link
opportunities
@staceycav

Quick win local and
regional press links
with FOI data
@staceycav

We don’t have 100%
success rates.
#ttlpresents @staceycav

But we’re not far off.
#ttlpresents @staceycav

And if a project doesn’t
succeed first time, we’re
better now at reworking
it.
#ttlpresents @staceycav

@staceycav
(Some things are
beyond help)

Our success is down to
process, tactics and
tools…
#ttlpresents @staceycav

And people - but I can’t
share those!
#ttlpresents @staceycav

Most of the impact tools
and tactics can have is in
3 areas…
#ttlpresents @staceycav

Ideation, data sourcing
and distribution
#ttlpresents @staceycav

1635
Brainwriting
#ttlpresents @staceycav

#ttlpresents @staceycav
h"p://blogsession.co.uk/2014/03/635-method-brainwri/ng/

2
635
Brainwriting
Tool
#ttlpresents @staceycav

#ttlpresents @staceycav
h"p://635.tecmark.co.uk/

3
The Worst
Idea Method
#ttlpresents @staceycav
h"p://blogsession.co.uk/2014/03/635-method-brainwri/ng/

#ttlpresents @staceycav
You want
my
sh***est
ideas?

#ttlpresents @staceycav
h"ps://www.amazon.com/Idea-Stormers-Inspire-Crea/ve-Breakthroughs/dp/
1118134273

4SpeakUp
#ttlpresents @staceycav
h"ps://getspeakup.com/

#ttlpresents @staceycav
h"ps://getspeakup.com/

#ttlpresents @staceycav
h"ps://getspeakup.com/
Free for up to 25 users

5Note and Vote
Method
#ttlpresents @staceycav
h"ps://library.gv.com/note-and-vote-how-to-avoid-groupthink-in-
mee/ngs-24e829e43295#.uqh2au1tr

Survey Platforms and
Panels
@staceycav#ttlpresents

6
OnePoll
#ttlpresents @staceycav
h"p://www.onepoll.com/

@staceycav
Larger investment but
very credible data.
#ttlpresents @staceycav

7
Esomar
Directory
#ttlpresents @staceycav
h"ps://directory.esomar.org/

8
Toluna Quick
Surveys
#ttlpresents @staceycav
h"ps://www.quicksurveys.com/

@staceycav#ttlpresents @staceycav
Smaller investment.
Quick turn around.

9Google Consumer
Surveys
#ttlpresents @staceycav
h"p://www.google.co.uk/insights/consumersurveys/home

@staceycav#ttlpresents @staceycav
Small Investment. Less
credible than other
sources.

Existing Data Sources
@staceycav#ttlpresents

10
Statista
#ttlpresents @staceycav
h"p://www.sta/sta.com/

11
Google Public
Data Explorer
#ttlpresents @staceycav
h"ps://www.google.com/publicdata/directory

12
Government
Statistics
#ttlpresents @staceycav
h"ps://www.gov.uk/government/sta/s/cs

13
Use FOI
Data
#ttlpresents @staceycav
h"ps://ico.org.uk/for-organisa/ons/guide-to-freedom-of-informa/on/what-is-the-foi-act/

14
What Do
They Know
#ttlpresents @staceycav
h"ps://www.whatdotheyknow.com/

15
Ask the
EU
#ttlpresents @staceycav
h"ps://www.asktheeu.org/

Content
Promotion
#ttlpresents @staceycav

16Forward Features
Calendars
#ttlpresents @staceycav
h"ps://www.asktheeu.org/

#ttlpresents @staceycav
It’s easier to pitch
content when you
your topic and timing
are perfect.

#ttlpresents @staceycav
Obtain forward
features calendars
wherever you can.

@staceycav
Some
publications
publish them

#ttlpresents @staceycav
In many cases, you’ll
need to ask.

17
Local and
Regional
Press
#ttlpresents @staceycav

#ttlpresents @staceycav
Local and regional
online press websites
are often quicker win.

#ttlpresents @staceycav
Some of the same
journalists write for
both.

18
Local &
Regionals
List
#ttlpresents @staceycav

http://bit.ly/local-press
#ttlpresents @staceycav

19
Freelance
Journo
Directory
#ttlpresents @staceycav
h"p://www.freelancedirectory.org/

20
CisionPoint
Media
Database
#ttlpresents @staceycav
h"p://cisionpoint.com/

21
Other Useful
Tools
#ttlpresents @staceycav

And most
importantly
#ttlpresents @staceycav

There’s no greater
asset/tools than a
determined team.

#ttlpresents @staceycav@staceycavstacey.macnaught@tecmark.co.uk

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21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - September 2016

1. 21 Tools and Tactics to Make a Content Marketer’s Life Easier Stacey MacNaught Tecmark #ttlpresents @staceycav

2. My job in 2009… #ttlpresents @staceycav

3. @staceycav

4. #ttlpresents @staceycav @staceycav

6. Things are a little more complicated now. #ttlpresents @staceycav

7. Poor (scalable) link acquisition tactics have mostly fallen by the wayside #ttlpresents @staceycav

8. (Albeit not so much for users)

10. There are lots of content marketing definitions #ttlpresents @staceycav

11. h"p://contentmarke/ngins/tute.com/2012/06/content-marke/ng-deﬁni/on/

12. I prefer: #ttlpresents @staceycav The use of content to achieve marketing goals either directly or indirectly.

13. For me, they’re largely SEO related goals #ttlpresents @staceycav

14. I use content marketing to build links, coverage and generate relevant traffic #ttlpresents @staceycav

15. It started disastrously #ttlpresents @staceycav

16. @staceycav

17. @staceycav 2 links.

18. @staceycav

19. @staceycav (This doesn’t work, by the way).

20. It got gradually better #ttlpresents @staceycav

21. It got gradually better as we developed processes #ttlpresents @staceycav

22. #ttlpresents @staceycav

23. @staceycav#ttlpresents

24. @staceycav#ttlpresents

25.

26. @staceycav#ttlpresents

27. @staceycav#ttlpresents

28.

29. @staceycav

30. @staceycav

31.

32. Other Examples @staceycav#ttlpresents

33. Garden and home security survey @staceycav

34. British Business Dreamers Survey @staceycav

35. Browsing for holidays while at work survey @staceycav

36. Quick and low cost coverage, citation and link opportunities @staceycav

37. Quick win local and regional press links with FOI data @staceycav

38. We don’t have 100% success rates. #ttlpresents @staceycav

39. But we’re not far off. #ttlpresents @staceycav

40. And if a project doesn’t succeed first time, we’re better now at reworking it. #ttlpresents @staceycav

41. @staceycav (Some things are beyond help)

42. Our success is down to process, tactics and tools… #ttlpresents @staceycav

43. And people - but I can’t share those! #ttlpresents @staceycav

44. Most of the impact tools and tactics can have is in 3 areas… #ttlpresents @staceycav

45. Ideation, data sourcing and distribution #ttlpresents @staceycav

46. Ideation #ttlpresents @staceycav

47. 1635 Brainwriting #ttlpresents @staceycav

48. #ttlpresents @staceycav h"p://blogsession.co.uk/2014/03/635-method-brainwri/ng/

49. 2 635 Brainwriting Tool #ttlpresents @staceycav

50. #ttlpresents @staceycav h"p://635.tecmark.co.uk/

51. 3 The Worst Idea Method #ttlpresents @staceycav h"p://blogsession.co.uk/2014/03/635-method-brainwri/ng/

52. #ttlpresents @staceycav You want my sh***est ideas?

53. #ttlpresents @staceycav h"ps://www.amazon.com/Idea-Stormers-Inspire-Crea/ve-Breakthroughs/dp/ 1118134273

54. 4SpeakUp #ttlpresents @staceycav h"ps://getspeakup.com/

55. #ttlpresents @staceycav h"ps://getspeakup.com/

56. #ttlpresents @staceycav h"ps://getspeakup.com/ Free for up to 25 users

57. #ttlpresents @staceycav h"ps://getspeakup.com/

58. #ttlpresents @staceycav h"ps://getspeakup.com/

59. 5Note and Vote Method #ttlpresents @staceycav h"ps://library.gv.com/note-and-vote-how-to-avoid-groupthink-in- mee/ngs-24e829e43295#.uqh2au1tr

60. Data Sourcing #ttlpresents @staceycav

61. Survey Platforms and Panels @staceycav#ttlpresents

62. 6 OnePoll #ttlpresents @staceycav h"p://www.onepoll.com/

63. @staceycav Larger investment but very credible data. #ttlpresents @staceycav

64. 7 Esomar Directory #ttlpresents @staceycav h"ps://directory.esomar.org/

65. @staceycav#ttlpresents @staceycav

66. 8 Toluna Quick Surveys #ttlpresents @staceycav h"ps://www.quicksurveys.com/

67. @staceycav#ttlpresents @staceycav Smaller investment. Quick turn around.

68. 9Google Consumer Surveys #ttlpresents @staceycav h"p://www.google.co.uk/insights/consumersurveys/home

69. @staceycav#ttlpresents @staceycav Small Investment. Less credible than other sources.

70. Existing Data Sources @staceycav#ttlpresents

71. 10 Statista #ttlpresents @staceycav h"p://www.sta/sta.com/

72. @staceycav#ttlpresents @staceycav

73. 11 Google Public Data Explorer #ttlpresents @staceycav h"ps://www.google.com/publicdata/directory

74. @staceycav#ttlpresents @staceycav

75. 12 Government Statistics #ttlpresents @staceycav h"ps://www.gov.uk/government/sta/s/cs

76. @staceycav#ttlpresents @staceycav

77. Another approach @staceycav#ttlpresents

78. 13 Use FOI Data #ttlpresents @staceycav h"ps://ico.org.uk/for-organisa/ons/guide-to-freedom-of-informa/on/what-is-the-foi-act/

79. @staceycav#ttlpresents @staceycav

80. 14 What Do They Know #ttlpresents @staceycav h"ps://www.whatdotheyknow.com/

81. @staceycav#ttlpresents @staceycav

82. 15 Ask the EU #ttlpresents @staceycav h"ps://www.asktheeu.org/

83. @staceycav#ttlpresents @staceycav

84. Content Promotion #ttlpresents @staceycav

85. 16Forward Features Calendars #ttlpresents @staceycav h"ps://www.asktheeu.org/

86. #ttlpresents @staceycav It’s easier to pitch content when you your topic and timing are perfect.

87. #ttlpresents @staceycav Obtain forward features calendars wherever you can.

88. @staceycav Some publications publish them

89. @staceycav#ttlpresents

90. #ttlpresents @staceycav In many cases, you’ll need to ask.

91.

92.

93. 17 Local and Regional Press #ttlpresents @staceycav

94. #ttlpresents @staceycav Local and regional online press websites are often quicker win.

95. #ttlpresents @staceycav Some of the same journalists write for both.

96. #ttlpresents @staceycav

97. #ttlpresents @staceycav

98. #ttlpresents @staceycav

99. #ttlpresents @staceycav

100. 18 Local & Regionals List #ttlpresents @staceycav

101. http://bit.ly/local-press #ttlpresents @staceycav

102. 19 Freelance Journo Directory #ttlpresents @staceycav h"p://www.freelancedirectory.org/

103. #ttlpresents @staceycav@staceycav

104. 20 CisionPoint Media Database #ttlpresents @staceycav h"p://cisionpoint.com/

105. #ttlpresents @staceycav

106. 21 Other Useful Tools #ttlpresents @staceycav

107. #ttlpresents @staceycav

108. Finally… #ttlpresents @staceycav

109. And most importantly #ttlpresents @staceycav

110. Content marketing is a team game.

111. There’s no greater asset/tools than a determined team.

112. #ttlpresents @staceycav@staceycavstacey.macnaught@tecmark.co.uk

21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - September 2016

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