2. Sony
TV/Film Technology MusicVideo
Games
• Guber-Peters
entertainment
• Columbia
Pictures
entertainment
• Left Bank
Pictures
• Metro-
Goldwyn-
Mayer
• Multi screen
Media
• Aiwa
• iCyt Mission
Technology
• Chip Plant
• Hawk eye
innovations
• Micronics Inc
• Sony
Ericsson
• So-Net
• Field
Emission
Technlogies
• Sumitomo
Electric
• Psygnosis Ltd
• Eidetic Games
• Naughty Dog
• Incognito
Entertainment
• Guerrilla Games
• Zipper
Interactive
• Sigil Games
• Evolution
Satudios
• Bigbig studios
• Media Molecule
• Sucker Punch
Studios
• Gaikai
• Square Enix
• Cellius
• Music
Centre Inc
• CBS
Records
• Acuff-Rose
Music
• Famous
Music
• EMI Music
Publishing
• Sony/ATV
• Sony BMG

3. Where does sony music
entertainment fit in?
As you can see,
Music
entertainment
fits into the
entertainment
business of
Sony
corporation

5. Distribution
21 jump street was distributed by MGM (Metro-
Goldwyn-Mayer) which Sony has 20% of the market
share. The film was also distributed by Columbia
Pictures which Sony bought in 1989, it is also on of the
“big six” of the leading film makers of the film industry.

6. Music
The original score of the film was by Mark Mothersbaugh
who has worked on many other Sony films in the past.
There were 21 songs featured in the film (with no actual cd
released) which featured artists such as Foster the People,
who are artists from Sony music.

7. Home Entertainment
Sony own Sony home entertainment which released the
DVD and the Blue Ray version of 21 Jump Street.
Selling the DVDs in the Sony Corporation will ensure
that all the end profits stay within the company.

8. Advertising
Sony created a game for 21 Jump Street to help promote
the film, while the film was being promoted by the game, on
the game title page there are linked to an iTunes page
where you can pay to download the film and a link to an
Amazon page where you can also purchase the film.

9. After the film was released
Budget $42 million
Box office $201,585,328
These figures show that the film was very successful. In
North America the American Box Office got $13.2
million on its first day of release, it also got number one
for 2 weeks in America and put the Universal film, The
Lorax into second at the Box Office.

10. Horizontal integration

11. The competitors in the same
sector that Sony Corporation
merges with..
 Columbia
 Sony licensing
 MGM
 Sony home entertainment

12. Sony Licensing
 Sony licensing is owned by Sony corporation. This
company buy the licenses for the different artists
allowing Sony corporation to have permission to use
their songs for a soundtrack to a film, advert, etc. An
example of this in 21 Jump Street is Foster the
people.

13. Columbia
 Sony corporation bought Columbia in 1989. This
company distributed the film 21 Jump street together
with MGM (Metro-Goldwyn-Mayer) Pictures. This is
also a major company for film production in the film
industry.

14. MGM
 Sony corporation owns 20% of MGM (Metro-
Goldwyn-Mayer) Pictures. This company also
distributes the film 21 Jump Street. Having two
distributors merged that are both well established
companies represents this film as a high quality film
because both companies are being used to promote
the film.

15. Sony home entertainment
Sony corporation completely owns Sony home
entertainment. Sony home entertainment has release 21
Jump Street on DVD and on blue ray.
Having their own home entertainment company is a huge
advantage for Sony, especially as the company is well
established so it can sell products to well known stores.