Blogging is a lot more than writing and posting photos. It is about being able to deliver – with ease – content that is engaging and the ability to customise it to reflect your brand. We take a closer look at some of the most popular blogging platforms and what you should consider while making a choice.
2. The most popular platform for blogs and
websites. In fact, one in four websites are built
on WordPress.
WordPress.org is very easy to use, it’s free,
offers thousands of third party themes &
plugins. And there’s loads of support available
online.
WordPress.org
3. Not to be confused with WordPress.org, this is
like any other free blogging platform. Easy
setup but less control.
On WordPress.com, hosting is included,
whether you are on a free or paid plan. But you
don’t get a custom domain unless you pay for
it.
WordPress.com
4. A great short-form microblogging platform
that comes with a community of bloggers
ready to promote your content to.
Tumblr is great for personal bloggers, but not
the platform for hoteliers looking for bookings.
Tumblr
5. An old school blogging platform by Google, it
has limited designs and external plugins.
It is very easy to use and is a self-hosted
platform, but it is more suitable for personal
and hobby bloggers not hotels.
Blogger
6. This is a simplified WordPress.org, but lacks
many of the latter’s advanced features.
It has a great design library and is very easy to
use. And it comes with some key plugins for
SEO, social media, comments etc.
Ghost
7. A community of writers and bloggers, all using
the same looking site design to share their
opinions and stories on various topics.
It comes with no designs and plugins. It’s more
suited to personal bloggers than hoteliers.
Medium
8. An extremely user-friendly platform, it provides
website building and hosting service. It’s
subscription based.
Launching blogs is a piece of cake with
Squarespace and managing it is even easier
with an intuitive and powerful CMS.
Squarespace
9. Similar to Squarespace being a website builder
and a hosting service, but executed a little
differently. There’s a free option.
It is intuitive and easy-to-use. But if you’re
looking for a blogging platform, there are more
suitable options.
Wix