6 handy tips for hoteliers to grow their direct bookings via word of mouth.

1. 6 Ways To Grow Bookings
Using Word-Of-Mouth

2. 1. Testimonials On Your Website
6 Ways To Grow Bookings Using Word-Of-Mouth
Let prospective guests know what the people who’ve experienced
a stay with you have to say. STAAH’s ReviewMinder is an easy way
to manage and showcase reviews from key websites such as
TripAdvisor, Expedia etc on your own website.

3. 2. User Generated Content (UGC)
6 Ways To Grow Bookings Using Word-Of-Mouth
You can encourage guests to share content with you by:
● Creating a unique hashtag for your property.
● Incentivise creation and sharing of content by offering
discounts, a free gift or similar.
● Create a sense of community by displaying UGC on your
website.

4. 3. Third-Party Platforms
6 Ways To Grow Bookings Using Word-Of-Mouth
Share your customer reviews and testimonials on third-party
platforms such as social media, as your ad creative on various
channels, email marketing, etc.

5. 4. Ratings
6 Ways To Grow Bookings Using Word-Of-Mouth
Got good star-rating on TripAdvisor or other platforms? Share it –
on-premise and online. It’s the same with industry awards; if you
got them, flaunt them!

6. 5. Create A Referral Programme
6 Ways To Grow Bookings Using Word-Of-Mouth
There are easy-to-use platforms such as Referral Candy,
Friendbuy and Woobox, among others that you can use to create
a formal referral programme. Such an initiative is good not just for
you but also of interest to your guest due to the tangible benefits.

7. 6. Share-Worthy Content
6 Ways To Grow Bookings Using Word-Of-Mouth
Good content and reviews come from delivering good service.
Make sure what you have to offer is share-worthy. UGC, reviews
and the rest will follow.

8. BLOG.STAAH.COM
FOR MORE HOTELIER TIPS & TRENDS VISIT: