Think of IoT What’s iBeacon? iBeacon’s Technology iBeacon’s Standard & Features iBeacon’s Cases 1. CES 2014 – Scavenger Hunt 2. Macy’s – shopBeacon 3. MLB – Ballpark Conclusion Think of iBeacon

2. Outline
• Think of IoT
• What’s iBeacon?
• iBeacon’s Technology
• iBeacon’s Standard & Features
• iBeacon’s Cases
• CES 2014 – Scavenger Hunt
• Macy’s – shopBeacon
• MLB – Ballpark
• Conclusion
• Think of iBeacon
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3. Think of IoT
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• Internet of Tings (IoT)

4. What’s iBeacon?
4
Outdoor localization
Google Map
GPS
Indoor localization
Estimote Beacon

5. iBeacon’s Technology
5
Bluetooth Low Energy (BLE)

6. iBeacon’s Technology
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ID/Tag
Information
ID/Tag
Sender Receiver App & Web

7. iBeacon’s Standard & Features
• Standard: BLE4.0+、Apple iOS7+、Google Android 4.3+、
Microsoft Windows Phone 8
• Ranging: about 100m
• Features:
• Small size.
• Low energy. (BLE)
• Low cost of chip.
• Wide-ranging.
Estimote iBeacon
• Strong signal.
• Don’t use wifi (network). 7

8. iBeacon’s Cases
• CES 2014 – Scavenger Hunt
Indoor localization/Information Push
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9. iBeacon’s Cases
• Macy’s – shopBeacon
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shophich
Indoor localization/Information Push/Push Advertising

10. iBeacon’s Cases
• MLB – Ballpark
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Indoor localization/Information Push/Push Advertising

11. Conclusion
• Think of iBeacon
• Indoor Navigation.
• Information Push / Push Advertising.
• Privacy issues.
• Advertising harassment.
• To Fake iBeacon’s ID.
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13. Reference
• Apple 所發展iBeacon 低功耗藍牙技術，超越NFC應用的新科技，帶領全新數位
生活的未來！
http://index.yipee.cc/17111/apple-%E6%89%80%E7%99%BC%E5%B1%95-ibeacon-
%E4%BD%8E%E5%8A%9F%E8%80%97%E8%97%8D%E7%89%99%E6%8A%80%E8%A
1%93%EF%BC%8C%E8%B6%85%E8%B6%8Anfc%E6%87%89%E7%94%A8%E7%9A%8
4%E6%96%B0%E7%A7%91%E6%8A%80%EF%BC%8C
• 室內定位iBeacon應用串起零售大商機
http://www.thekono.com/articles/649e720f-5e3c-4604-87c9-f0a3559be0f9
• INTRODUCTION TO ELVISTEK’S BEACON SOLUTION
http://www.elvistek.com/docs/Introduction_to_ElvisTek's_Ibeacon_solution_for_Cu
stomer.pdf
• 微型定位+推播，iBeacon助電子商務一臂之力！
http://www.smartm.com.tw/Article/313835cea3
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14. Reference
• 當電信業者還在做NFC 的大夢，iBeacon 已經擊出全壘打
http://www.inside.com.tw/2014/04/09/at-the-ballpark-with-ibeacon-introduction
• 散策棒球場，iBeacon來幫忙
http://www.appshot.net/op/news?nid=2868
• iBeacon帶你在CES 2014玩尋寶
http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=492864
• Estimote Bluetooth Smart Beacon - iBeacon-compatible
https://www.youtube.com/watch?v=sUIqfjpInxY
• Shopkick's shopBeacon (iBeacon/BLE) Trial Live at Macy's in SF
https://www.youtube.com/watch?v=c3h0eKGfUfI
• Baseball Stadium Campaign enabled by iBeacon
https://www.youtube.com/watch?v=F720Y1LHR8s
• iBeacon 走過這一年，十三個不可不知的應用領域
http://www.inside.com.tw/2014/06/05/ibeacon-one-year
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