This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
2. INTRODUCTION
China is a complex market because the mobile ecosystem is highly fragmented, and
mobile consumption habits and preferences differ greatly from the West. To succeed in
this market, companies need best services, technologies and people available. By
launching the China Knowledge Hub together with Newzoo, we aim to help global
audiences understand the complexities of the Chinese mobile consumer, and how they
can tap into the potential of this vast mobile-first market.
Since the start of our co-operation in 2014, the relationship with TalkingData has
evolved into a strategic one. We share the ambition to be global leaders in the field of
mobile intelligence and analytics services. TalkingData is by far the leading provider of
mobile intelligence on China and it is a great privilege to be able to share their unique
insights to the Western world.
LEO CUI
CEO TalkingData
PETER WARMAN
CEO Newzoo
28. ABOUT TALKINGDATA
TalkingData is China’s largest, independent Big Data service platform that focuses on the
mobile app marketplace. TalkingData provides best-in-class Big Data products and
services, such as mobile app analytics, mobile ad tracking, mobile game analytics, mobile
market intelligence, DMP (Data Management Platform), and industry consulting. Today,
80% of the Top 50 app developers in China utilize TalkingData to track their app metrics,
analyze user data points, and optimize monetization. Industry giants such as China
Merchants Bank, Citic Bank, Ping An Group also rely on TalkingData’s enterprise Big
Data solution to build their core data infrastructure towards a new mobile era.
BIG DATA
FOR SMARTER
BUSINESS
DECISIONS
AND BETTER
SOCIETY