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STARTERS TO KEEP YOUR
AUDIENCE TALKING
5 Conversation
means
capturing
someone’s…
Engaging
ATTENTION!
...and having a
conversation is
not easy to do
on the internet.
…particularly when there
are millions of other things
clamoring for attention at
the same time.
The thing is...
YOUR CUSTOMERS
want to
TALK TO YOU.
They want to know
what you think, and
most importantly, they
want to believe that
you care on what they
think.
AN OPINION ABOUT
INDUSTRY NEWS
EXPRESS
#1
A good way to get
started with this tactic
is to follow relevant
publishers and
influencers in your
industry.
When you see them post
a piece of news that’s
relevant to your
followers, read the article
(or watch the video) and
figure out what you can
add to the conversation.
Then share it – and make
sure to include a call to
action that encourages
your followers to chime
in with their own
opinions.
FOR STORIES AND
EXPERIENCES
ASK
#2
Everybody has a story to
tell – The key here is to
share your own story and
then ask your
followers to share their
best stories with you.
For example, say you
own a travel agency.


You might tell a story of
a trip you booked for
yourself before you were
a travel agent and how
it went wrong..
Then, you could ask
your followers for
their travel horror
stories.
The benefit of this type
of sharing is that it
provides you with an
opportunity to respond…
…express sympathy
or amazement, and build
a bond with potential
customers online.
RECOMMENDATIONS
GET
#3
Know what people
like to do more than
tell stories?
Giving
recommendations!
What kind of
recommendations
should you ask for?
Ideally, they should be
relevant to your product
or service. For example,
I’m a marketing guy.


I might ask: should you
ask for?
What are your favorite
marketing podcasts?
What companies do you
follow on Facebook and
Twitter?
Which marketing
technique is your favorite,
and why?
What marketing apps
would you recommend?
You get the idea. The
key is not to stray too far
from your brand and
product.
Instead, keep a tight
focus and encourage
your followers to share
their experiences and
recommendations with
you and each other.
YOUR EVENT AND YOUR
COMMUNITY
PROMOTE
#4
Are you appearing at
a local street fair or
charity event?
Sharing your
involvement is a great
way to remind people
that you stand for
something other than
making money…
…and to underscore
your involvement in
your community
and industry.
You can encourage
conversation by
asking questions
like these:
Will you be attending
the Fourth of July
celebration?
What Is the last
community event you
attended?
Another option is to
include an open call to
action at the end,
something like
“We hope you’ll stop by and
check out our booth!
There’s a free gift waiting
for you!”
OPEN QUESTIONS
ASKING
#5
It’s especially
helpful to you if
you can get them
talking in a way
that helps you to
learn more about
them.
For example, if you’re
targeting small business
owners, you could ask
questions like:
What’s your biggest
challenge as a
business owner?
What problem do
you wish someone
would solve for you?
What product or
service has helped
you the most?
The answers to these
questions can help you write
blog posts, create a social
media strategy, or even
develop new products that
are ideal for your target
audience.
Look who's
talking
The bottom line is
that your audience
wants to talk to you.
The key is to give them
the encouragement
they need to share their
thoughts, experiences,
and opinions with you…
And then, to
stand back and
listen to what
they say.
Contact us:
(888) 754-5164
info@ludigitalmarketing.com
ludigitalmarketing.com

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5 Conversation Starters to Keep Your Audience Talking 💬