A marketing technique known as “Word of mouth” or “Mouth ear” which is to generate a high degree of confidence and satisfaction in consumers to get them to be transmitters of information and the recommenders of the benefits of the brand in order to viral the product and increase sales.

2. Buzz marketing
A marketing technique known as “Word of mouth” or “Mouth ear” which
is to generate a high degree of confidence and satisfaction in consumers to
get them to be transmitters of information and the recommenders of the
benefits of the brand in order to viralize the product and increase sales.

3. Perspective
Consumer
Business
Social
International Market
Local Market

4. Functions of Buzz Marketing
Word of mouth
Fear Of Missing Out
Baader-Mein of Phenomenon
Social media Marketing
Buzz Marketing Through The Internet
Mass marketing

5. Effective Buzz Marketing steps
3. Disclosure
2. Confidence
1. Teaser
5. Marketing
4. Control

6. Key points of Buzz Marketing
1. Communication
2. Satisfaction
3. Superiority
4. Viralization
5. Internet
6. Measurement

7. Impact on market
Effective promotion
Creating Publicity
 Positive
Negative
Increasing sales
New customer attraction
Review from Customer
Creating as a ‘Brand’

8. Marketing Strategies
Focus more on people and Less on Product
Use Influencer marketing
Use the scarcity Principle
Capitalize on the Network Effect
Other strategies are like
 Guerrilla marketing
 Suspense
 Taboo
 Humor
 Secretes
 Extraordinary customer engagement

9. Examples