Qihang Liu is a Chinese undergraduate student studying Music Business at Full Sail University in Florida. His career goals include landing an entry-level position at Sirius XM after graduation in 2023. He hopes to eventually own a successful music company. Liu plans to network at music industry events and develop his skills through online courses to advance his career in music marketing and production.
2. IDENTITY：
• Qihang Liu, a hard-working boy，born in China，is currently an
undergraduate in Full Sail University, which is located in Winter
Park, Florida.
• His major is Music Business, and he will receive his bachelor
degree in 2023, the near future.
• He spends most of his time on study and has acquired basic
knowledge of his major during his school time. Before he joined
the family of Full Sail University, in China, he has won lots of
certifications, like merit student.
• He is such a person who are Willing to learn and progress. It is
not hard to imagine a person like him can hardly fail to gain fair
rewards, obtain fine repays from his life, let alone his major.
3. PROFESSION：
• Music Business, for the professional music industry
• Potential job titles：Music Director, Public Relations Intern,
Producer
• Magician Archetype：TO transform our clients’ dream from a
state of possibility in to reality, I develop, design, or create new
applications, ideas, relationships, systems, or products, including
artistic contributions. Sometimes, my work can be regarded as
a miracle.
4. TARGET AUDIENCE：
• HR at Sirius XM,Disney and Universal Music
Group.
• Demographics:70% female;20-35 years old;
Mostly white,UNMARRIED,bachelor's degree;
Seldom from NewYork.
• Psychographics:enjoys working without
following a clear set of rules,endures long-time
inside,joins face-to-face discussiosn everyday.
• Ideal audiences:Willie Cotton,HR
Manager(Disney),Max Matthew,HR
Manager(Sirius XM),TracyWarren,Senior HR
Manager(Universal Music Group).
5. CAREER GOALS：
• Short term:(Immediately after graduation, 2018)
• Land an basic position at Sirius XM.
• Send an e-mail to Sirius team members by November 30th, 2017
• Mid term:(2023)
• Become the leader of a normal campaign of music marketing
• Boost outcomes of team work by 10% every year
• Long term:(2037)
• Owning a successful and well-known company in the music community
• Save a basic capital of 100,000 dollars and come out 10 popular disks ,and
more important, secure 10 trustworthy and strong partners by 2035
6. SKILLS ANALYSIS：
• Notable Skills & Current Proficiencies:
• Hard:Avid Audio Pro Tools(67%), Music or sound editing
software(65%)
• Soft: Hearing Sensitivity (92%), Oral Comprehension (89%)
• Notable Skills REQUIRED IN Business & Current
Proficiencies:
• Hard: Microsoft PowerPoint (63%), Microsoft Excel(60%)
• Soft:Writing (77%),Active Learning (71%)
7. PROMISE：
• I offer service, profession work, even miracles to
encourage my American customer, making them
cozy and easy, thus making our music industry
flourish, achieving our music community much
better, appealing more youngsters to join us.
8. CREDENTIA
LS：
• Work Experience:
• Media Lifestyle Representative in
SchubasTavern / Lincoln Hall
• Marketing and Content Intern in
Do 312
• Awards:
• The Champion of DREAMING
Young Arts Competition in China
• The Achievement Award of Merit
Student in China
• Education:
• Bachelors of Arts, MUSIC
BUSINESS MAJOR in Full Sail
University
9. COMPETITION：
• Industry experience:
13 years for Workshop Leader-Developing
• Education:
The University of Hull from 2004-2006
• Leadership experience:
Music Teacher
• Skills and proficiencies:
Music – 96 endorsements
Teaching – 78 endorsements
Music Education – 64 endorsements
• Overall online presence
500+ connections, banner image customized, professional headshot,
Detailed summary.
70 out of 100
• Industry experience:
No industry experience yet
• Education:
The Full Sail University
• Leadership experience:
No leadership experience
• Skills and proficiencies:
Marketing – 0 endorsements
Business – 0 endorsements
Music – 0 endorsements
• Overall online presence
No connections, banner image not
customized, no detailed summary.
15 out of 100
10. COMPETITION：
• Industry experience:
11 years for Music Producing
• Education:
F.I.R.S.T. Institute from 2014-2015
• Leadership experience:
Call center management, customer escalations, multitasking, coaching, supervision for 50+ employees,
labor reports, workforce management, operated Avaya and NICE programs, business transactions,
vendor relations, worked with vendors such as Porsche Mini Cooper and BMW, worked with loss
prevention team with Enterprise. GPS tracking, damage complaints, resolutions.
Skills and proficiencies:
Music – 12 endorsements
Songwriting – 11 endorsements
Recording – 10 endorsements
• Overall online presence
500+ connections, banner image customized, professional headshot, Detailed summary.
55 out of 100
• Industry experience:
No industry experience yet
• Education:
The Full Sail University
• Leadership experience:
No leadership experience
• Skills and proficiencies:
Marketing – 0 endorsements
Business – 0 endorsements
Music – 0 endorsements
• Overall online presence
No connections, banner image not
customized, no detailed summary.
15 out of 100
11. BRAND POSITION：
• Qihang Liu use logic and reasoning in
helping his mates to identify the strengths
and weaknesses of alternative solutions to
problems and finally giving himself a feeling
of accomplishment.
Qihang Liu, BEE in STDUYING
A Chinese boy, working hard though bringing mistakes
sometimes, is so diligent that he gains the nick name of
BEE IN STUDYING.
12. NETWORKING & MARKETING：
• Music events & Organizations:
• SXSW – Austin,Texas – 8-16 march 2019 – GMIA(Georgia Music Industry
Association)
• POP KULTUR – Berlin,Germany – 21-25 august 2019 –Universal Music
• ADE – Amsterdam,Netherlands – 16-20 october 2019 –Warner Music Group
• Music Business:
• Primary content:post a 3-min video named“BEE in Full Sail:The Story of
Qihang(Harry Liu)”;twice per month.And so on.
• Primary tools:FB and Instagram - promote podcast;LinkedIn - publish weekly
articles
• Website:Full Sail digital portfolio site to showcase school work; use my blog to
showcase professional abilities and my hobbies
13. PROFESSIONAL
DEVELOPMENT:
• Fromal Education:
• Finish Bachelor of Science in Music Business in 2023
• Hard Skills:
• Microsoft Office Training: lynda.com June, 2019
• MIDI Maestro Learning: lynda.com Oct. 2019
• Apple Final Cut Pro Using: lynda.com Feb. 2019
• Soft Skills:
• Communicating with Arts： lynda.com July 2019
• 100 Writing Skills with Professionality: lynda.com Dec. 2019
• Mentor:
• Seeking a music director with at least 10 years of experience in music industry; Aisan man that
prefering Chinese culture. Feb. 2020
14. QIHANG
LIU
• In the past years, I have been studying how to make people have a
deeper understanding of music culture in music business in Full
Sail University.
• I can talk to others to convey information effectively, identify
measures or indicators of system performance and persuade
others to change their minds or behavior.
• This is a great way for me to leverage my passion as a young
music crew and join a fast-paced, high-performing team.
15. REFERENCES：
• 27-2041.01 - Music Directors. (n.d.). Retrieved May 25, 2019, from https://www.onetonline.org/link/summary/27-2041.01
• 39-9032.00 - Recreation Workers. (n.d.). Retrieved May 25, 2019, from https://www.onetonline.org/link/summary/39-9032.00
• 27-2012.01 - Producers. (n.d.). Retrieved May 25, 2019, from https://www.onetonline.org/link/summary/27-2012.01
• Director, Music Programming in Los Angeles, CA. (n.d.). Retrieved May 25, 2019, from
https://recruiting.adp.com/srccar/public/RTI.home?c=1147611&d=ExternalCareerSite&rb=ZIPRECRUITER&r=5000435225806#/
• Music Director Job in LasVegas, NV at BlackMagicLive. (n.d.). Retrieved May 25, 2019, from
https://www.ziprecruiter.com/jobs/blackmagiclive-f803ea51/music-director-56c3cc0d
• liu, h. (2019). Retrieved from https://www.linkedin.com/in/harry-liu-6534401b
• music, M. (2019, 01). Retrieved 01, 2019, from https://www.linkedin.com/in/mikestro-music-06988b13/
• Smith, J. (2019, 01). Retrieved 01, 2019, from https://www.linkedin.com/ in-jasmin-smith-62441b
