2. INTRODUCTION
Cultural Semiotics is a holistic approach to the problem
of meaning generation. Lotman defines 'meaning
generation' as the ability of culture, both as a whole and
as the sum of its parts, to generate, as 'output',
nontrivial new texts.
For this, he coined the term semiosphere - a modelling
system, characterised by permeable boundary
structures, to facilitate a mapping of the contexts of
culture (semiospheres)
COMPANY PRESENTATION PAGE 01
3. ABOUT
Semiotics of culture is a research field within
semiotics that attempts to define culture from
semiotic perspective and as a type of human symbolic
activity, creation of signs and a way of giving
meaning to everything around. Therefore, here
culture is understood as a system of symbols or
meaningful signs. Because the main sign system is
the linguistic system, the field is usually referred to
as semiotics of culture and language.
COMPANY PRESENTATION PAGE 02
4. Linguistic and cultural semiotics investigates sign
systems and the modes of representation that
humans use to convey feelings, thoughts, ideas,
and ideologies. Semiotic analysis is rarely
considered a field of study in its own right, but is
used in a broad range of disciplines, including art,
literature, anthropology, sociology, and the mass
media. Semiotic analysis looks for the cultural
and psychological patterns that underlie
language, art, and other cultural expressions.
PAGE 03
