2. Outline
• Learning from Moonshots - Amrit Dhir, Google
• Pitch Practice: 90 Second
• Pitch an Idea to Investors and Early Customers - Sheel Mohnot, 500 Startups
• Product-Market Fit: How and Where to Find It - Peter Yu, PrepFlash
• How to raise startup capital? Approach fundraising as an investor would -
Sheel Mohnot, 500 Startups
• Conclusion
4. Learning from Moonshots
• Don’t do everything yourself. Partner
• Fail. Listen. Learn.
• Talk to people. Early.
• The next innovations come from everywhere. From you.
延伸閱讀：傳說中的「射⽉計畫」
7. Pitch an Idea to Investors and Early Customers
Sheel Mohnot,
500 Startups
8. Pitch an Idea to Investors and Early Customers
• One or two sentence pitch for your company
• Brief History
• Who/Team
• What’s the Problem?
• How do you UNIQUELY solve the problem?
• Product/Tech
• Customer Traction
9. Pitch an Idea to Investors and Early Customers
• Market Size/Competitive Overview
• Go To Market Strategy
• Business/Revenue Model
• Financials
• Financing Round
• Milestones
10. Pitch an Idea to Investors and Early Customers
• Get to KNOW the NO
• You Are a Stand Up Comedian - bring the heat!
12. Product-Market Fit: How and Where to Find It
• “Product/market fit means being in an good market with a product that
can satisfy that market.” - Marc Andreessen
• “Make things people want.” - Paul Graham
• “Your customers value your product enough for the company to profit.” -
Ross Reynolds
13. Product-Market Fit: How and Where to Find It
What is Product Market Fit (PMF)?
• Make something a lot of people want
and willing to pay & sell it for you
14. Product-Market Fit: How and Where to Find It
How to build an extraordinary product
• Step 1 - Take to customer (pain point)
• Step 2 - Focus on their problems, not solutions
• Step 3 - Rapid prototyping & user testing
• Step 4 - Build the solution (MVP)
• Step 5 - Test the solution
• Step 6 - Does it work? If not, got to step 1
• Step 7 - By the time you reach this, you’ve likely loop a lot of times :)
15. Product-Market Fit: How and Where to Find It
The ugly baby
• Ugly baby or ugly puppy syndrome
• Overly attached to it
• No market = No PMF
• Learn how to accept criticism
16. Product-Market Fit: How and Where to Find It
• PMF is not easy and takes time
• Customers pay & sell it for you
• Problem - Prototype - Solution
• Be ready to adapt/change
• Create your own/new market
• Focus on roadmap & priority
17. How to raise startup capital?
Approach fundraising as an investor would
Sheel Mohnot,
500 Startups
18. How to raise startup capital?
Approach fundraising as an investor would
5+1T to Evaluate Startups
• Team
• Traction
• Tech/Product
• Trends/TAM (Total Address Market)
• Terms
• Totally Random (+1T)
19. How to raise startup capital?
Approach fundraising as an investor would
• Team
• 是否能⼒⾜夠？
• 是否有好的團隊動態？
• 是否可以成⻑到100+的公司？
• 延伸閱讀：新創團隊四個關鍵⼈才
20. How to raise startup capital?
Approach fundraising as an investor would
• Traction
• 是否越來越受消費者 / VC 歡迎
• NPS (Net Promoter Score)：淨推薦值
• 10~9:+1
• 8~7:0
• 6~0:-1
• 延伸閱讀：顧客忠誠度才是重點
21. How to raise startup capital?
Approach fundraising as an investor would
• Tech/Product
• Product market fit
• Speed of Iterating the tech until PMF
• KILLER advantage cause of the tech team
22. How to raise startup capital?
Approach fundraising as an investor would
• Trends/TAM (Total Addressable Market)
• 趨勢／潛在市場範圍
• CAC / LTV
• CAC - 獲取該客⼾的成本
• LTV - ⼀個客⼾的價值
23. How to raise startup capital?
Approach fundraising as an investor would
• Terms
• 投資條約
• Ownership structure
• Major investor rights
24. How to raise startup capital?
Approach fundraising as an investor would
• 6TH T - TOTALLY RANDOM!
• Do I like this person?
• Do I want to spend night and weekends with them?
25. Pitch 艱⾟路
• Prepare pitch
• Fast pitch with easy language
• Differ from people - 30 sec - check for feedback and go on for more
• Start with WHY
