This document discusses key metrics for measuring the performance of search engine marketing campaigns including clicks, impressions, click-through rate, cost per click, average position, cost, conversions, cost per conversion, and conversion rate. It also mentions the Google Display Network, showing ads on over 2 million affiliated sites, and automation tools to optimize campaigns.

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13. Search

23. Headline
Display URL
Description LinesCallout
extension
Review Extension
Location Extension
Sitelink ExtensionCall Extension

37. • Clicks
• Impr. -impressions,howmanytimesadwasshowntotheuser
• CTR -click-through-rate,clicks-to-impressionsration,%
• CPC -averagecostofaclick
• Avg.Pos.–averageposition(1–10)
• Cost
• Conversions–numberofgoalactions
• Cost/conv.–averagecostofaconversion
• Conversionrate–conversions-to-clicksratio
+alotofotherthings
• Qualityscore
• CompetitiveMetrics:
• Search impression share
• Search lost
• Duetorank
• Duetobudget

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40. Display

41. Google Display Network
2 million sites that reach over 90% of Internet users

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62. You have an app.
What’s next?

69. Automation

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81. careers.veeam.com

83. Bonus:
Shopping Campaigns

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