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IBM Cloud Pak for Business Automation
OpenShift Container Platform Vs.
Other Kubernetes Platform
Ecosystem Engineering/ GSI Lab – Automation Squad
February 2023
Self-Managed OpenShift Editions
Entry-Level
Standard
Flagship
Container OS
Built from Kubernetes, RHEL CoreOS, and automated operations
GitOps
across hybrid and multicloud with
advanced security for DevSecOps
Serverless (Knative)
Four Adoption Patterns Application Development
& Line of Business
Infrastructure &
Ops Teams
Container Platform
“Run and manage
containers better”
Cloud-native Apps
“Build new apps quickly”
Hybrid Cloud
“Build and run
infrastructure efficiently”
Business Innovation
“Transform the way
to run business”
OpenShift
Opportunity
RED HAT CONFIDENTIAL
OpenShift offers the broadest set of hybrid cloud services
4
Amazon Red Hat
OpenShift
Azure Red Hat
OpenShift
Red Hat
OpenShift on
IBM Cloud
On-premises
Red Hat OpenShift
Red Hat Managed OCP Customer
Managed
Developer Efficiency Business Productivity Enterprise Ready
Red Hat
OpenShift
Dedicated
Joint offerings with Cloud Provider
Offered as a Native Console offering on equal parity with cloud provider
Kubernetes service
or
OCP Customer Managed
OpenShift
Container
Platform
Building a Platform is not YOUR business focus
Compute
● xKS Services are Kubernetes Cloud lock-in
● 10-20+ individual services needed to make a platform
● Customer must do integrations and maintenance
● All non-xKS Services priced differently
● All non-xKS Services supported individually
Storage Network
Logging Registry Security
Monitoring xKS Service
CI/CD
Automation
DNS Authentication
Service Mesh App-Services DB-Services
Additional costs
and
integrations
OpenShift allows your
technology teams to focus
on building business value,
not focusing on building
technology platforms
xKS services are NOT free,
and not simple
5
Customer Actions
RH Managed Services xKS
Platform Issue Auto-heal / Open Support
Ticket
Search forums
CI/CD S2I, Jenkins, Imagestreams
built in
Add provider service and
configure
Logging EFK Stack (OSD) / Azure
Monitor (ARO)
Add provider service and
configure
Metrics/Monitoring Prometheus and Grafana /
Azure Monitor (ARO)
Add provider service and
configure
Updates Red Hat Managed Mix of auto and manual
Upgrades Red Hat Managed Mix of auto and manual
Total Cost of Ownership
Support and Operations
Red Hat Core OS
Kubernetes
OpenShift Cluster Services
Networking :: Router :: OLM
Registry
Service
Mesh
Logging
Monitoring
CI/CD
Metrics
Dev
Tools
$xxxx
$xxx
Included
Included
OpenShift Dedicated xKS
$xxxxx $xxxxxx
Additional
costs and
config
Custom OS
Kubernetes
Support and Operations
Registry Logging CI/CD
Metrics
Monitoring
Service
Mesh
Dev
Tools
Kubernetes Cluster Services
Basic Networking :: Ingress
$xxx
$xxx
$xxxx
$xxx
Quick Reference Guide
© Copyright IBM Corporation 2020 For IBM and Business Partner use only
Red Hat OpenShift
Container Platform
As the world recovers from the
pandemic shock, businesses are
challenged to create ever more
applications and services, and
deploy them faster and more
inexpensively. What’s more, in a
CapEx-constrained environment
they need to modernize legacy
apps and make greater use of the
economics of cloud.
Containerization helps with all
these challenges but can itself
create a lot of complexity. Red Hat
OpenShift Container Platform
makes creating, deploying,
managing and securing containers
easier and more scalable.
Target Audience
‱ Buyers: IT Ops, Enterprise Architect,
Line of Business Leader, Application Ops
Leader
‱ Geographies: Worldwide
‱ Client Size: Midmarket. Split into Upper
Midmarket (2,500-5,000 employees) and
Core Midmarket (1,000-2,499
employees)
Ideal Client Profile /Characteristics
‱ Challenged to build applications faster
‱ Challenged with IT complexity
‱ Under pressure to modernize, improve IT
efficiency
‱ Wants to use technology to drive
innovation
Key Questions
‱ Do you have a cloud strategy? What is it?
‱ What are the key application development
projects in the next 18 months?
‱ How do you balance application
development vs legacy reuse vs
Software-as-a-Service/hosted services?
‱ Are you using containers and/or
Kubernetes today? Do you plan to?
‱ Do you see Open Source as an essential
part of your future plans?
Key Questions
‱ Are your developers focused on
productive coding?
‱ How do ensure your applications
function across all the data centers and
cloud locations you operate?
‱ What’s your biggest bottleneck when it
comes to provisioning infrastructure?
‱ Are you delivering applications and
services fast enough?
‱ Are you trying to implement a hybrid
and multi-cloud strategy?
‱ Do you need to improve scale, elasticity
and agility?
‱ Does your current application
development infrastructure allow you to
take advantage of any cloud?
Advise Move Build Manage Maintain
For more information, access the IBM sales play or Partner Run Book
531% five-year ROI
66% faster development lifecycle
8 months payback period
$1.29m average annual benefit per
100 developers
The Business Value of Red Hat OpenShift, IDC #US41845816,
October 2017, https://www.redhat.com/en/resources/The-
Business-Value-of-Red-Hat-OpenShift.
“Red Hat OpenShift Container
Platform lets us move
applications seamlessly and
easily across multiple
providers with no downtime.
We can also use public cloud
to scale up or down as demand
requires”.
Kerry Peirse, GM IT Infrastructure and
Operations
Cathay Pacific Airways Limited
“Insights and
innovations
are happening at a
rate that we’ve
never seen before. It’s
an exciting time at UPS,
and Red Hat is
a significant partner in
that transformation.”
Christian Köberl & Johannes Grumböck,
Software & Infrastructure Architects, Porsche
Informatik GmbH
“Red Hat OpenShift
technology is at the
heart of everything
Quick Reference Guide
© Copyright IBM Corporation 2020 For IBM and Business Partner use only
Users will have to wait for all of
VMWare’s acquisitions (eg Pivotal) to
be properly integrated.
Vs SUSE Rancher
Rancher is cheap, or free, but offers
little added value over upstream offers.
It has no security offering or presence,
limited support, low enterprise appeal,
little partner ecosystem, and requires
manual operations.
Objection Handling
OCP is really expensive compared
with XKS solutions
OCP includes the extra capabilities
beyond Kubernetes. OpenShift is
ready for you to deploy without any
further hidden expenses (XKS is
necessary but not sufficient), and the
cost of building the capabilities you
need – pipelines, service meshes,
cohesive developer experience – is not
factored in. You can easily find yourself
in the business of building a
Kubernetes platform rather than
getting value out of it.
7 Key Value Propositions
Develop new applications faster
Get applications to production sooner
with a wide range of technologies and
streamlined workflows.
Write once, run anywhere
Deploy your apps from data center to
cloud to edge - accelerating application
delivery and cloud deployment.
Flexibility and choice
Choose the right cloud instances for your
workloads – whether for specific tools
and capabilities or cost profiles.
Simplicity at scale
Full-stack automated operations on a
consistent foundation across on-
premises or hybrid cloud infrastructure.
Security through the stack
Comprehensive container security at the
application and infrastructure/ platform
layers, and broad security ecosystem.
Linux matters
OCP is based on the latest version of
Red Hat Enterprise Linux, and benefits
from all the patching, maintenance and
optimizations which the market-leading
Linux brings and no other platform has.
Strategic partnerships
Integration with key workload ISVs and
broader ecosystem
Red Hat OpenShift
Container Platform
Competitive
Differentiators
‱ Ease of use and
implementation
‱ Enterprise scale
‱ Consistent foundation for
application deployment – from
edge to data center to hybrid
cloud
‱ Portability between a range of
optimized cloud instances
(AWS, Azure, Google etc)
‱ Integration of RHEL (security
patches, optimizations etc)
‱ Benefits from integration with
Ansible and RHEL
‱ Developer tool ecosystem
‱ 24/7 global support
Advise Move Build Manage Maintai
n
Competitive Positioning
vs ‘Vanilla’ Kubernetes
The myth is that ‘Vanilla’ Kubernetes
offers ultimate portability across
Kubernetes clusters, no “vendor lock-in”
and that you are always on the latest
version. The reality is that every vendor
configures their Kubernetes distribution
differently, operates Kubernetes
differently, and none is in lockstep with
the latest upstream.
vs Open Source projects
Building enterprise-level functionality is a
huge job, and the Open Source projects
lack the 24/7 support, zero-downtime
patching, and security response team
which Red Hat provides.
vs VMware Tanzu
Tanzu offers limited portability and
consistency across footprints, limiting
flexibility and choice. This means
customers may need to retool to take
advantage of specific cloud providers’
offers (tools, price, capabilities, etc).
Tanzu is based on an inferior,
uncompetitive Linux (Photon OS) which
does not benefit from the latest patching,
hardware enablement and multiple
enterprise optimizations. The Linux
matters.
For more information, access the IBM sales play or Partner Run Book
Objection handling
Client Persona: IT Operations Leader, Enterprise Architect, Application Developer
“OCP is expensive, and I can use Kubernetes/Rancher to build a DIY
platform instead. Why should I choose OpenShift when Kubernetes is free?”
Questions to ask:
‱ How do you combine all open-source projects, components,
processes and updates, while ensuring that your supply chain is secure?
‱ Does open source provide you with SLAs and ability to open support cases?
Counter with:
‱ There is more to the total cost of Kubernetes than the free version.
You must combine all open-source projects, components, and processes.
‱ OpenShift provides not just the base Kubernetes infrastructure,
but a complete application development platform that includes
developer tooling, service mesh, CI/CD tooling, etc.
Validate:
‱ Share this executive summary with highlights from the IDC study of existing OpenShift clients, which include
a five-year ROI of 636% and 20% higher DevOps and development team productivity
Objection handling
Client Persona: CIO, CFO, Application Leader, Enterprise Architect, Application Developer
“I don’t need all the added features or functionality of OpenShift”
Questions to ask:
‱ Have you made decisions as to how to stitch together additional components
that make sure you can operationalize your Kubernetes environment?
‱ How much time does your team spend on making sure these services work
as an integrated bundle? Do you depend on third party ISV solutions
embedded in your product and are they supported on your platform?
‱ How do you avoid lock-in with a cloud provider offering,
and ensure portability or risk mitigation?
Counter with:
‱ Do you believe that the additional services needed can be provided by the cloud provider?
‱ Did you know that OpenShift is integrated with all the major cloud providers
and is offered as a managed service to reduce your operational burden?
Validate:
‱ OpenShift is much more than just xKS. Red Hat OpenShift is a leading enterprise Kubernetes platform,
and it allows the client to mitigate risk because it is available on any public cloud, on premise, or at the edge.
Objection handling
Client Persona: IT Leaders, Enterprise Architect, Application Leader, Application Developer
“OpenShift is complex, we do not have the skills to support OpenShift,
and I do not want to manage this platform. OpenShift locks me into Red Hat.”
Questions to ask:
‱ How do you combine all open source projects, components,
processes and updates, while ensuring that your supply chain is secure?
‱ Does open source provide you with SLAs and ability to open support cases?
Counter with:
‱ You are not locked into a Red Hat stack. You can use the technologies that you need.
‱ You can leverage one of our managed service offerings: Red Hat OpenShift Dedicated
managed by Red Hat, Red Hat OpenShift on IBM Cloud (jointly managed & supported
with IBM), Red Hat OpenShift Service on AWS (jointly managed & supported with AWS),
and Azure Red Hat OpenShift (jointly engineered, managed & supported with Microsoft).
Validate:
‱ Offer to get the client started with a deep dive to discuss an MVP or PoC. Alternatively, suggest that they could get started
on their own with three available trial options. - a. Developer Sandbox, b. Managed services, or c. Self-managed.
Kubernetes vs. OpenShift
Container infrastructure and management
Kubernetes OKD OpenShift
Multi-host container scheduling ✔ ✔ ✔
Self-service provisioning ✔ ✔ ✔
Service discovery ✔ ✔ ✔
Enterprise Linux operating system ✔
Image registry ✔ ✔
Validated storage plugins ✔ ✔
Networking and validated networking plugins ✔ ✔
Log aggregation and monitoring ✔ ✔
Multi-tenancy ✔ ✔
Metering and chargeback ✔
Kubernetes vs. OpenShift
Developer experience
Kubernetes OKD* OpenShift
Automated image builds
No
developer
or
application
services
✔ ✔
CI/CD workflows and pipelines ✔ ✔
Certified application services ✔
Certified middleware ✔
Certified databases ✔
200+ certified ISV solutions ✔
Kubernetes vs. OpenShift
Enterprise Support and community
Kubernetes OKD* OpenShift
Community forums and resources ✔ ✔ ✔
Zero downtime patching and upgrades ✔
Enterprise 24/7 support ✔
9-year support lifecycle ✔
Security response team ✔
Red Hat OpenShift Differentiators
DIY
Traditional Software Vendors
Public Cloud Kubernetes Services
‱ Integrated platform
‱ Enterprise support
‱ Deep expertise
‱ Mature platform
‱ Multicloud options
‱ Integrated, managed
& supported platform
Differentiators
‱A consistent, trusted, and proven platform
‱Comprehensive platform that supports the entire application life cycle at scale
‱Advanced security and compliance
‱End-to-end management and observability
Cluster data management and cloud-native data services
Simplify software deployment with a certified partner ecosystem
Superior support
Joint, cloud-native solutions with leading cloud providers
Expert consulting services
Future-ready and flexible for the client's needs today and tomorrow
More insight into major
competitors
Amazon
Amazon Red Hat Differentiator
Strengths:
‱ Leader in the Cloud market with many services options
‱ Quick & easy to get started with Kubernetes
‱ Pay as you go model for everything
Weaknesses:
‱ Clients are responsible for all integration,
security, and uptime of applications. AWS only provides
infrastructure; the rest is up to the customer. EKS is not a
fully managed service.
‱ Complexity of choices and lack
of integration slows down progress
‱ Limited developer tooling
‱ Provides a fully managed service through OpenShift
Dedicated integrated into Amazon Console (announced
April 2020)
‱ Integrates all required technologies
for Kubernetes into a single platform
bringing simplicity and speed to market
‱ Leads the Kubernetes market in the breadth of
developer tooling, processes, and automation

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IBM RedHat OCP Vs xKS.pptx

  • 1. IBM Cloud Pak for Business Automation OpenShift Container Platform Vs. Other Kubernetes Platform Ecosystem Engineering/ GSI Lab – Automation Squad February 2023
  • 2. Self-Managed OpenShift Editions Entry-Level Standard Flagship Container OS Built from Kubernetes, RHEL CoreOS, and automated operations GitOps across hybrid and multicloud with advanced security for DevSecOps Serverless (Knative)
  • 3. Four Adoption Patterns Application Development & Line of Business Infrastructure & Ops Teams Container Platform “Run and manage containers better” Cloud-native Apps “Build new apps quickly” Hybrid Cloud “Build and run infrastructure efficiently” Business Innovation “Transform the way to run business” OpenShift Opportunity
  • 4. RED HAT CONFIDENTIAL OpenShift offers the broadest set of hybrid cloud services 4 Amazon Red Hat OpenShift Azure Red Hat OpenShift Red Hat OpenShift on IBM Cloud On-premises Red Hat OpenShift Red Hat Managed OCP Customer Managed Developer Efficiency Business Productivity Enterprise Ready Red Hat OpenShift Dedicated Joint offerings with Cloud Provider Offered as a Native Console offering on equal parity with cloud provider Kubernetes service or OCP Customer Managed OpenShift Container Platform
  • 5. Building a Platform is not YOUR business focus Compute ● xKS Services are Kubernetes Cloud lock-in ● 10-20+ individual services needed to make a platform ● Customer must do integrations and maintenance ● All non-xKS Services priced differently ● All non-xKS Services supported individually Storage Network Logging Registry Security Monitoring xKS Service CI/CD Automation DNS Authentication Service Mesh App-Services DB-Services Additional costs and integrations OpenShift allows your technology teams to focus on building business value, not focusing on building technology platforms xKS services are NOT free, and not simple 5
  • 6. Customer Actions RH Managed Services xKS Platform Issue Auto-heal / Open Support Ticket Search forums CI/CD S2I, Jenkins, Imagestreams built in Add provider service and configure Logging EFK Stack (OSD) / Azure Monitor (ARO) Add provider service and configure Metrics/Monitoring Prometheus and Grafana / Azure Monitor (ARO) Add provider service and configure Updates Red Hat Managed Mix of auto and manual Upgrades Red Hat Managed Mix of auto and manual
  • 7. Total Cost of Ownership Support and Operations Red Hat Core OS Kubernetes OpenShift Cluster Services Networking :: Router :: OLM Registry Service Mesh Logging Monitoring CI/CD Metrics Dev Tools $xxxx $xxx Included Included OpenShift Dedicated xKS $xxxxx $xxxxxx Additional costs and config Custom OS Kubernetes Support and Operations Registry Logging CI/CD Metrics Monitoring Service Mesh Dev Tools Kubernetes Cluster Services Basic Networking :: Ingress $xxx $xxx $xxxx $xxx
  • 8. Quick Reference Guide © Copyright IBM Corporation 2020 For IBM and Business Partner use only Red Hat OpenShift Container Platform As the world recovers from the pandemic shock, businesses are challenged to create ever more applications and services, and deploy them faster and more inexpensively. What’s more, in a CapEx-constrained environment they need to modernize legacy apps and make greater use of the economics of cloud. Containerization helps with all these challenges but can itself create a lot of complexity. Red Hat OpenShift Container Platform makes creating, deploying, managing and securing containers easier and more scalable. Target Audience ‱ Buyers: IT Ops, Enterprise Architect, Line of Business Leader, Application Ops Leader ‱ Geographies: Worldwide ‱ Client Size: Midmarket. Split into Upper Midmarket (2,500-5,000 employees) and Core Midmarket (1,000-2,499 employees) Ideal Client Profile /Characteristics ‱ Challenged to build applications faster ‱ Challenged with IT complexity ‱ Under pressure to modernize, improve IT efficiency ‱ Wants to use technology to drive innovation Key Questions ‱ Do you have a cloud strategy? What is it? ‱ What are the key application development projects in the next 18 months? ‱ How do you balance application development vs legacy reuse vs Software-as-a-Service/hosted services? ‱ Are you using containers and/or Kubernetes today? Do you plan to? ‱ Do you see Open Source as an essential part of your future plans? Key Questions ‱ Are your developers focused on productive coding? ‱ How do ensure your applications function across all the data centers and cloud locations you operate? ‱ What’s your biggest bottleneck when it comes to provisioning infrastructure? ‱ Are you delivering applications and services fast enough? ‱ Are you trying to implement a hybrid and multi-cloud strategy? ‱ Do you need to improve scale, elasticity and agility? ‱ Does your current application development infrastructure allow you to take advantage of any cloud? Advise Move Build Manage Maintain For more information, access the IBM sales play or Partner Run Book 531% five-year ROI 66% faster development lifecycle 8 months payback period $1.29m average annual benefit per 100 developers The Business Value of Red Hat OpenShift, IDC #US41845816, October 2017, https://www.redhat.com/en/resources/The- Business-Value-of-Red-Hat-OpenShift. “Red Hat OpenShift Container Platform lets us move applications seamlessly and easily across multiple providers with no downtime. We can also use public cloud to scale up or down as demand requires”. Kerry Peirse, GM IT Infrastructure and Operations Cathay Pacific Airways Limited “Insights and innovations are happening at a rate that we’ve never seen before. It’s an exciting time at UPS, and Red Hat is a significant partner in that transformation.” Christian Köberl & Johannes Grumböck, Software & Infrastructure Architects, Porsche Informatik GmbH “Red Hat OpenShift technology is at the heart of everything
  • 9. Quick Reference Guide © Copyright IBM Corporation 2020 For IBM and Business Partner use only Users will have to wait for all of VMWare’s acquisitions (eg Pivotal) to be properly integrated. Vs SUSE Rancher Rancher is cheap, or free, but offers little added value over upstream offers. It has no security offering or presence, limited support, low enterprise appeal, little partner ecosystem, and requires manual operations. Objection Handling OCP is really expensive compared with XKS solutions OCP includes the extra capabilities beyond Kubernetes. OpenShift is ready for you to deploy without any further hidden expenses (XKS is necessary but not sufficient), and the cost of building the capabilities you need – pipelines, service meshes, cohesive developer experience – is not factored in. You can easily find yourself in the business of building a Kubernetes platform rather than getting value out of it. 7 Key Value Propositions Develop new applications faster Get applications to production sooner with a wide range of technologies and streamlined workflows. Write once, run anywhere Deploy your apps from data center to cloud to edge - accelerating application delivery and cloud deployment. Flexibility and choice Choose the right cloud instances for your workloads – whether for specific tools and capabilities or cost profiles. Simplicity at scale Full-stack automated operations on a consistent foundation across on- premises or hybrid cloud infrastructure. Security through the stack Comprehensive container security at the application and infrastructure/ platform layers, and broad security ecosystem. Linux matters OCP is based on the latest version of Red Hat Enterprise Linux, and benefits from all the patching, maintenance and optimizations which the market-leading Linux brings and no other platform has. Strategic partnerships Integration with key workload ISVs and broader ecosystem Red Hat OpenShift Container Platform Competitive Differentiators ‱ Ease of use and implementation ‱ Enterprise scale ‱ Consistent foundation for application deployment – from edge to data center to hybrid cloud ‱ Portability between a range of optimized cloud instances (AWS, Azure, Google etc) ‱ Integration of RHEL (security patches, optimizations etc) ‱ Benefits from integration with Ansible and RHEL ‱ Developer tool ecosystem ‱ 24/7 global support Advise Move Build Manage Maintai n Competitive Positioning vs ‘Vanilla’ Kubernetes The myth is that ‘Vanilla’ Kubernetes offers ultimate portability across Kubernetes clusters, no “vendor lock-in” and that you are always on the latest version. The reality is that every vendor configures their Kubernetes distribution differently, operates Kubernetes differently, and none is in lockstep with the latest upstream. vs Open Source projects Building enterprise-level functionality is a huge job, and the Open Source projects lack the 24/7 support, zero-downtime patching, and security response team which Red Hat provides. vs VMware Tanzu Tanzu offers limited portability and consistency across footprints, limiting flexibility and choice. This means customers may need to retool to take advantage of specific cloud providers’ offers (tools, price, capabilities, etc). Tanzu is based on an inferior, uncompetitive Linux (Photon OS) which does not benefit from the latest patching, hardware enablement and multiple enterprise optimizations. The Linux matters. For more information, access the IBM sales play or Partner Run Book
  • 10. Objection handling Client Persona: IT Operations Leader, Enterprise Architect, Application Developer “OCP is expensive, and I can use Kubernetes/Rancher to build a DIY platform instead. Why should I choose OpenShift when Kubernetes is free?” Questions to ask: ‱ How do you combine all open-source projects, components, processes and updates, while ensuring that your supply chain is secure? ‱ Does open source provide you with SLAs and ability to open support cases? Counter with: ‱ There is more to the total cost of Kubernetes than the free version. You must combine all open-source projects, components, and processes. ‱ OpenShift provides not just the base Kubernetes infrastructure, but a complete application development platform that includes developer tooling, service mesh, CI/CD tooling, etc. Validate: ‱ Share this executive summary with highlights from the IDC study of existing OpenShift clients, which include a five-year ROI of 636% and 20% higher DevOps and development team productivity
  • 11. Objection handling Client Persona: CIO, CFO, Application Leader, Enterprise Architect, Application Developer “I don’t need all the added features or functionality of OpenShift” Questions to ask: ‱ Have you made decisions as to how to stitch together additional components that make sure you can operationalize your Kubernetes environment? ‱ How much time does your team spend on making sure these services work as an integrated bundle? Do you depend on third party ISV solutions embedded in your product and are they supported on your platform? ‱ How do you avoid lock-in with a cloud provider offering, and ensure portability or risk mitigation? Counter with: ‱ Do you believe that the additional services needed can be provided by the cloud provider? ‱ Did you know that OpenShift is integrated with all the major cloud providers and is offered as a managed service to reduce your operational burden? Validate: ‱ OpenShift is much more than just xKS. Red Hat OpenShift is a leading enterprise Kubernetes platform, and it allows the client to mitigate risk because it is available on any public cloud, on premise, or at the edge.
  • 12. Objection handling Client Persona: IT Leaders, Enterprise Architect, Application Leader, Application Developer “OpenShift is complex, we do not have the skills to support OpenShift, and I do not want to manage this platform. OpenShift locks me into Red Hat.” Questions to ask: ‱ How do you combine all open source projects, components, processes and updates, while ensuring that your supply chain is secure? ‱ Does open source provide you with SLAs and ability to open support cases? Counter with: ‱ You are not locked into a Red Hat stack. You can use the technologies that you need. ‱ You can leverage one of our managed service offerings: Red Hat OpenShift Dedicated managed by Red Hat, Red Hat OpenShift on IBM Cloud (jointly managed & supported with IBM), Red Hat OpenShift Service on AWS (jointly managed & supported with AWS), and Azure Red Hat OpenShift (jointly engineered, managed & supported with Microsoft). Validate: ‱ Offer to get the client started with a deep dive to discuss an MVP or PoC. Alternatively, suggest that they could get started on their own with three available trial options. - a. Developer Sandbox, b. Managed services, or c. Self-managed.
  • 13. Kubernetes vs. OpenShift Container infrastructure and management Kubernetes OKD OpenShift Multi-host container scheduling ✔ ✔ ✔ Self-service provisioning ✔ ✔ ✔ Service discovery ✔ ✔ ✔ Enterprise Linux operating system ✔ Image registry ✔ ✔ Validated storage plugins ✔ ✔ Networking and validated networking plugins ✔ ✔ Log aggregation and monitoring ✔ ✔ Multi-tenancy ✔ ✔ Metering and chargeback ✔
  • 14. Kubernetes vs. OpenShift Developer experience Kubernetes OKD* OpenShift Automated image builds No developer or application services ✔ ✔ CI/CD workflows and pipelines ✔ ✔ Certified application services ✔ Certified middleware ✔ Certified databases ✔ 200+ certified ISV solutions ✔
  • 15. Kubernetes vs. OpenShift Enterprise Support and community Kubernetes OKD* OpenShift Community forums and resources ✔ ✔ ✔ Zero downtime patching and upgrades ✔ Enterprise 24/7 support ✔ 9-year support lifecycle ✔ Security response team ✔
  • 16. Red Hat OpenShift Differentiators DIY Traditional Software Vendors Public Cloud Kubernetes Services ‱ Integrated platform ‱ Enterprise support ‱ Deep expertise ‱ Mature platform ‱ Multicloud options ‱ Integrated, managed & supported platform
  • 17. Differentiators ‱A consistent, trusted, and proven platform ‱Comprehensive platform that supports the entire application life cycle at scale ‱Advanced security and compliance ‱End-to-end management and observability Cluster data management and cloud-native data services Simplify software deployment with a certified partner ecosystem Superior support Joint, cloud-native solutions with leading cloud providers Expert consulting services Future-ready and flexible for the client's needs today and tomorrow
  • 18. More insight into major competitors Amazon Amazon Red Hat Differentiator Strengths: ‱ Leader in the Cloud market with many services options ‱ Quick & easy to get started with Kubernetes ‱ Pay as you go model for everything Weaknesses: ‱ Clients are responsible for all integration, security, and uptime of applications. AWS only provides infrastructure; the rest is up to the customer. EKS is not a fully managed service. ‱ Complexity of choices and lack of integration slows down progress ‱ Limited developer tooling ‱ Provides a fully managed service through OpenShift Dedicated integrated into Amazon Console (announced April 2020) ‱ Integrates all required technologies for Kubernetes into a single platform bringing simplicity and speed to market ‱ Leads the Kubernetes market in the breadth of developer tooling, processes, and automation

Notas do Editor

  1. This slide shows the three editions of self-managed OpenShift. From left to right, the first is OpenShift Kubernetes Engine (OKE), which caters to the foundational Kubernetes infrastructure needs of an enterprise. OKE is the foundational enterprise Kubernetes offering that runs anywhere. It is powered by core Kubernetes functionality with Red Hat Enterprise Linux (RHEL) CoreOS immutable architecture. OKE forms the core instance of OpenShift. It is focused on installation of Kubernetes and RHEL CoreOS as the foundation to deploy containers. OKE offers OpenShift automated installation experience and caters to the needs of Day 2 operations. OpenShift Kubernetes Engine serves as an introduction to the OpenShift experience without the headache of doing it yourself (DIY) or xKS. However, client need to keep in mind that for application development and platform services or multi-cluster management, Red Hat OpenShift Container Platform (RHOCP) or Red Hat OpenShift Platform Plus (RHOPP) are the best options. Red Hat Enterprise Linux at the Foundation: Full installation integration with Kubernetes, with a foundation of immutable infrastructure. Linux namespaces, SELinux, CGroups, and Secure Computing Mode to isolate and protect containers Built with certified Kubernetes: Fully compliant upstream Kubernetes, with enterprise lifecycle support and fully integrated enhancements Automated installation on hybrid cloud infrastructures: Operator model maintains immutable and fully automated installation and updates Core Cluster services deployed using operators Moving right is OpenShift Container Platform (OCP), which is often just simply referred to as OCP. It is the complete platform for containerized application deployment. In addition to the capabilities found in OpenShift Kubernetes Engine, OCP offers expanded platform services (service mesh, serverless, pipelines, GitOps), full developer console and services, and excels with its enhanced application and data services. Delivering the full capabilities of OpenShift: Kubernetes foundation of OKE with a broad set of added advanced (platform, application, data, and developer) services Enhancing the user experience for managing and deploying containers: Advanced cluster and network management tools Extending the experience to developers: Developer console designed to integrate with how developers deploy code (Developer CLI, CodeReady workspaces, CodeReady containers, etc.) Finally, OpenShift Platform Plus, which serves as the complete platform for deploying, managing, and protecting applications across hybrid cloud deployments. Once again, the features listed are in addition to everything already found in OpenShift Kubernetes Engine and OpenShift Container Platform. Complete hybrid cloud foundation: Consistent user experience, management, and security across hybrid infrastructure, with comprehensive tools for cloud-native application development Including critical multi-cluster management tools: Red Hat Advanced Cluster Management for Kubernetes, with centrally set policies and automated application deployments using placement policies Injecting security from day-one: Red Hat Advanced Cluster Security for Kubernetes (formerly StackRox) for Kubernetes-native workload protection and cloud security posture management Maintain and enforce a “zero-trust execution” approach to workload protection Acronyms: OKE: OpenShift Kubernetes Engine RHACM: Red Hat Advanced Cluster Management RHACS: Red Hat Advanced Cluster Security RHEL: Red Hat Enterprise Linux DIY: do it yourself SELinux: Security-Enhanced Linux, a security architecture for Linux systems that allows administrators to have more control over who can access the system xKS: the generic term for a cloud-native Kubernetes service managed by a provider. Popular xKS services include: IBM Cloud Kubernetes Service Amazon Elastic Kubernetes Service Microsoft Azure Kubernetes Service Google Kubernetes Engine
  2. The key to finding the target buyer can be found by listening to what a client is trying to accomplish. This self-explanatory slide shows the four key areas where Red Hat OpenShift aligns with client initiatives or business needs and objectives. Clients may fall into more than one container adoption pattern, offering more opportunity to adopt Red Hat products across the portfolio. Source: Red Hat Partner Training Portal: Selling Red Hat OpenShift
  3. OpenShift portfolio OpenShift on the 4 major clouds as a managed offering; 3 of the solutions are joint offerings. Amazon Red Hat OpenShift Azure Red Hat OpenShift Red Hat OpenShift on IBM Cloud Red Hat OpenShift Dedication on AWS or Google Cloud OpenShift Container Platform The OpenShift portfolio provides: Broadest set of choices for customers to realize their hybrid cloud vision Commitment to customers for open hybrid cloud Multiple routes to market - both thru cloud provider and Red Hat OpenShift everywhere To provide consistency of the offerings: Red Hat is the only provider managing the services Red Hat is developing and delivering the software And Red Hat has one support team across all the offerings Accelerates cross learning Provide Same experience everywhere
  4. xKS Services are NOT free, and not Simple Consider the costs to purchase, manage, update, secure and integrate each of these separate services yourself Managed OpenShift manages each of these services for the customer. Ensuring they are integrated, up to date, covered by the latest security patch, etc. This takes a tremendous amount of effort OFF the customer’s plate to give them time to focus on their business and building innovative applications.
  5. View of what Red Hat Manages for you vs what you would have to do on your own on another Kube Service. OpenShift provides these options out of the box - Those are separate services that you must find, manage and keep up to date on your own with xKS. CICD AWS CodeBuild Azure Pipelines Logging AWS CloudWatch Azure Monitor
  6. New TCO with updated pricing - our total cost decreased from ~$71,000 to ~$44,000 and therefore making our TCO significantly lower than other Kube Services.
  7. Clients often present reasons why they cannot buy a solution. Here are a few objections that may come up related to Red Hat OpenShift and some information sellers can leverage when responding to the objections. Details are self-explanatory in this slide. Acronyms: CI/CD: Continuous Integration/Continuous Delivery DIY: do it yourself IDC: International Data Corporation IT: Information Technology ROI: Return on Investment SLA: Service Level Agreement Source: IDC executive summary on the business value of Red Hat OpenShift https://www.redhat.com/en/resources/idc-infographic-business-value-of-openshift
  8. Here is the abridged version of the second objection that sellers may encounter. This one is likely to come from the CIO, CFO, VP of Applications, Enterprise Architect, or even the Application Developers. This objection covers when a client says that they don’t need any of the additional features or functions provided in OpenShift. Acronyms: CIO: Chief Information Officer CFO: Chief Financial Officer ISV: Independent Software Vendor VP: Vice President xKS: the generic term for a cloud-native Kubernetes service managed by a provider. Current xKS services include: IBM Cloud Kubernetes Service Amazon Elastic Kubernetes Service Microsoft Azure Kubernetes Service Google Kubernetes Engine
  9. A seller is likely to hear the objection presented on this slide from IT Leaders, Enterprise Architects, Application Leaders, or Application Developers. In today’s climate, the lack of available skills is a very real concern, and that problem will likely create a bigger doubt in the minds of clients, about whether OpenShift will lock them in. When it comes to OpenShift (and hence the associated skills), clients need to realize that it is much more than just the base infrastructure. It is a complete application development platform that includes developer tooling, service mesh, continuous integration / continuous delivery (CI/CD )tooling, and so much more. Offer to get the client started with a deep dive to discuss putting together a Minimally Viable Product (MVP) or a proof of concept (PoC). If the client would like to see for themselves if the skills would be worth the investment, suggest that they get started on their own with three available trial options, where they can choose from a developer sandbox, managed services. or a self-managed option. This slide includes a few questions on how to understand a client’s thought process better, or things that they should think about. Acronyms: AWS: Amazon Web Services CI/CD: Continuous Integration/Continuous Delivery MVP: minimal viable product PoC: proof of concept SLA: Service Level Agreement Source: Try Red Hat OpenShift https://www.redhat.com/en/technologies/cloud-computing/openshift/try-it
  10. This self-explanatory slide compares the features of Kubernetes, OKD, and OpenShift in terms of container infrastructure and management and requires no speaker notes. Acronym: OKD: the open source project formerly known as OpenShift Origin. This is the original community distribution of Kubernetes that powers Red Hat OpenShift. Source: Red Hat OpenShift: Innovation without limitation
  11. This self-explanatory slide compares Kubernetes, OKD, and OpenShift in terms of developer experience and requires no speaker notes. Acronym: OKD: the open source project formerly known as OpenShift Origin. This is the original community distribution of Kubernetes that powers Red Hat OpenShift. Source: Red Hat OpenShift: Innovation without limitation
  12. This self-explanatory slide compares Kubernetes, OKD, and OpenShift in terms of enterprise support and community and requires no speaker notes. Acronym: OKD: the open source project formerly known as OpenShift Origin. This is the original community distribution of Kubernetes that powers Red Hat OpenShift. Source: Red Hat OpenShift: Innovation without limitation
  13. This slide discusses how Red Hat OpenShift is distinguished from competitors in each of the three categories. Do-it-yourself (DIY): Integrated platform: OpenShift has streamlined developer workflows and is tested with dozens of popular technologies, saving clients from this work Enterprise support: DIY platforms do not have commercial support Traditional software vendors: Deep expertise, mature platform: Red Hat OpenShift has offered enterprise Kubernetes since 2015, while competitors did not standardize on Kubernetes until 2017. Vmware (now being acquired by Broadcom) only launched Kubernetes in 2020. Public Cloud Kubernetes Services: Multicloud options: Public clouds will not support other public clouds in addition to on premises. For example, AWS does not support Microsoft Azure. Integrated, managed & supported platform: OpenShift provides clients with all required components for Kubernetes. Both control plane and worker nodes are supported. Acronyms: AWS: Amazon Web Services DIY: do it yourself Source: Red Hat Partner Training Portal: Selling Red Hat OpenShift
  14. This slide provides a summary of key competitive differentiators that put Red Hat OpenShift ahead of the competition. Like a few other slides prior to this, the content on this slide (and the speaker notes), are consistent with Red Hat’s Messaging Guide for OpenShift, last updated in March 2022. A consistent, trusted, and proven platform: Red Hat OpenShift delivers consistency to improve usability and reduce friction when deploying applications and data across infrastructures, and has been tested for scale and performance. Thousands of clients across industries trust Red Hat OpenShift to help them drive digital transformation initiatives at scale. Comprehensive platform that supports the entire application life cycle at scale: The Red Hat OpenShift platform includes the components developers need to build, test, and deploy applications while giving operations teams an enterprise-ready Kubernetes platform for workload management and operations. Red Hat provides access to the capabilities clients need out-of-the-box, or they can continue to use the tools that have already been established within the organization and integrate those with Red Hat OpenShift. Advanced security and compliance: Red Hat OpenShift is pre-hardened to give a secure foundation. Core security capabilities—such as access controls, networking, and enterprise registry with built-in scanner—come standard with Red Hat OpenShift. Additional security capabilities, such as runtime threat detection, full life cycle vulnerability management, and risk profiling are available for enterprises with advanced security or compliance requirements. End-to-end management and observability: Red Hat OpenShift – alongside Red Hat Advanced Cluster Management for Kubernetes – lets clients manage their entire application lifecycle and deploy applications on specific clusters based on labels. It also provides a single view to observe and manage all of a client’s OpenShift and non-OpenShift Kubernetes clusters. It lets them distribute policies at scale across clusters based on labels and automates violation remediation. Cluster data management and cloud-native data services: Red Hat OpenShift – alongside Red Hat Open Data Foundation – supports performance at scale for data-intensive workloads. Advanced data service capabilities provide persistent storage for all applications, and cluster services that work with existing on-premises storage or cloud storage services. Simplify software deployment with a certified partner ecosystem: Clients can build, deploy, manage, and secure applications on Red Hat OpenShift with OpenShift-certified Kubernetes operators and Helm charts. It can also be further extended with clients’ preferred tool sets from both Red Hat and a growing list of certified operators from hundreds of independent software vendor (ISV) partners on Red Hat Marketplace. Superior support: OpenShift is fully supported by Red Hat and dedicated engineering teams all the way from the operating system to the individual developer tools. As a leader in open source software, Red Hat advocates for clients and contributes new ideas upstream and packages the innovation of the open source community into a hardened enterprise platform, OpenShift. Every client is supported by a highly collaborative team of trusted advisors and talented site reliability engineers (SREs). Joint, cloud-native solutions with leading cloud providers: For clients who prefer their application platform and ongoing operations to be managed for them, Red Hat OpenShift cloud services provides fully-managed solutions on Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and IBM. With joint, cloud-native AWS and Microsoft products, clients receive expert management from both the Red Hat SRE and the cloud provider. This is provided with integrated support and cloud tools, in one bill, with access to cloud spend programs. Expert consulting services: Clients can get help modernizing, migrating, and developing applications with expert services, detailed guidance, and practical tools that incorporate culture, process, and technology. Future-ready and flexible for client needs today and tomorrow: Red Hat OpenShift gives organizations the flexibility to confidently run and manage workloads with consistency in the cloud and meet their security, compliance, and data residency requirements without worrying about managing the underlying Kubernetes infrastructure components. At the same time, organizations that need to deploy on-premise, in hybrid public cloud, or in edge environments can use Red Hat OpenShift to simplify deployment and management of a hybrid infrastructure. Whether clients want a self-managed or fully managed service running on-premises or in cloud and hybrid environments, OpenShift is ready to address their needs for today and tomorrow. Acronyms: AWS: Amazon Web Services ISV: Independent Software Vendor OS: Operating System SRE: Site Reliability Engineer Source: Messaging Guide: Red Hat OpenShift, Mar. 2022
  15. This self-explanatory slide describes more insights into the major competitor Amazon and requires no additional speaker notes. Acronyms: AWS: Amazon Web Services EKS: Amazon Elastic Kubernetes Service Source: Red Hat Partner Training Portal: Selling Red Hat OpenShift