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1. Social Media for Business Development and Professional Networking for Lawyers ______________________________________________ WCBA Law Office Technology Section Thursday, April 8, 2010 David A. Barrett, Esq. Part One
2. “ The legal community are historically slow in adopting new technologies but an increasing number of lawyers are starting to view social media as a valuable business tool.” - Bentley Tolk, Marketing for Attorneys
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12. More Lawyer to Lawyer Referrals Increased Findability Group Sustainability Better Quality Question and Answer Forum Larger Networks on Other Platforms More Website and Blog Traffic More Social Currency Shift Law Firm Business Strategies More Newsletter Subscribers More Access to SlideShare and JD Supra docs Benefits of a Larger Network and an Open Networking Philosophy LinkedIn for Lawyers
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15. “ Your website is only a billboard. You can have the most beautiful website in the world and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.” - Todd Malicoat, Stuntdubl
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18. “ I've read estimates that over 80% of people begin their search for a lawyer by using one of the popular search engines like Google or Yahoo. If someone searched for a lawyer online under your specialty, would your name come up at the top of the listings?” - Al Nye the Lawyer Guy
30. Law Firm Business Page Link Individual Associate Profiles to Firm Business Page Link Individual Associate Profiles to Firm Business Page Facebook for Lawyers LAW FIRM CONTENT: Link Firm Blog Twitter Feed JD Supra Content SlideShare Content Cause(s) Audio YouTube
36. “ It is the lawyer’s conduct, not the medium, when ethics rules are violated while using social media”. – Eric Cooperstein, Lawyerist
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45. “ Twitter is not a sales call.” - Jaffee Associates
46. “ Keep in mind, tweets can be used in litigation discovery. They are searchable, permanent and findable.” – Steven. J. Bennett, New York State Bar Journal
47. “ The old maxim that ‘one should think before they speak’ (or Tweet) applies no less to the Internet than to other forms of communication.” - Eric Cooperstein, Lawyerist
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50. Social Media for Business Development and Professional Networking for Lawyers ______________________________________________ WCBA Law Office Technology Section Thursday, April 8, 2010 David A. Barrett, Esq. Part Two
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56. “ Using the six degrees of separation concept, you benefit by gaining potential access to hundreds or thousands of contacts as your LinkedIn network grows.” – Margaret Grisdela, Rainmaking Club
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67. “ Meet your audience where they gather, cultivate and engage them on Facebook.” – Aviva Cuyler, JD Scoop
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71. “ LinkedIn, Facebook and Twitter enhance the traditional networking process but the real power of social media marketing is viral and spreadable media.” - David A. Barrett, The LinkedIn Lawyer
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79. “ Used well, Twitter is a powerful tool for building reputation, leadership, trust and influence.” - Laura Fitton, Pistachio Consulting (@pistachio)
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81. “ Nobody really pays attention to what you have to say on Twitter unless you have shown that you know how to listen.” Adrian Dayton, Marketing Strategy and the Law (@adriandayton)
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86. “ Twitter makes me approachable.” - Kelly Phillips Erb, Tax Attorney (@taxgirl)
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90. “ A blog is probably the most effective way to drive potential clients to your (virtual) door.” – Sam Glover, Lawyerist
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93. “ Effective blogging can lead to many unexpected opportunities.” – Niki Black, Sui Generis
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97. “ Having your own blog is vital to effective law firm Internet marketing.” - Stephen Fairley, The Rainmaker Institute
108. “ This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.” - Adam Ostrow, Mashable