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Similar a Case Study Analysis - Intro.pptx(20)


Case Study Analysis - Intro.pptx

  2. Pawan is pursuing MBA and shares a room with you in the private hostel. He desperately needs a job after completing his course because of educational loan and weak economic background. In his last two semesters, he couldn’t secure good grades due to serious illness. In current semester he has to secure good marks at any cost to satisfy minimum criteria for placements. Few days before the final semester exam, he comes to you and asks for money. He is stressed and nervous. He tells you about his plan to purchase semester papers to clear the exam and convinces you for the same by giving reference to his bad health, family status and his education loan. In such circumstances, would it be right to lend money to him? (a) Identify the moral dilemma faced by you. (b) Analyse your role and duties as a friend, also suggest your course of action.
  3. The given case tests the ability of a person to stick to the right means even in difficult circumstances in life. One needs to balance his role as a true friend by making Pawan realize his mistake and simultaneously helping him in other ways. FACTS OF THE CASE ▪ Pawan’s weak economic background, bad health and family responsibilities. ▪ Good grades needed to satisfy minimum criteria for placements ▪ Asked for money to purchase semester papers. ▪ Stress and nervousness due to fear of failure. STAKEHOLDERS INVOLVED ▪ Pawan ▪ His family ▪ College staff (faculty, placement committee, etc) ▪ Self (Pawan’s roommate) VALUES INVOLVED ▪ Integrity ▪ Honesty ▪ Fear ▪ Courage ▪ Fortitude ▪ Empathy ▪ Moral righteousness
  4. a) MORAL DILEMMAS FACED: •Means v/s Ends: Taking incorrect means of giving Pawan the money to buy the semester papers to attain the ends of getting good grades which would allow him to sit for placements. •Social obligation v/s moral righteousness: Supporting one’s friend in need or adhering to one’s conscience by not giving him money. b) ROLES AND DUTIES AS A FRIEND: •A true friend is one who shows the right path. He is one who not only tells ‘what is’ rather ‘what ought to be’. Hence, he is a true friend, philosopher and guide for lifetime. •He shows the emotional support, empathy, trust, and mutual cooperation in the hardest of times. •He encourages and motivates others and imbibes confidence in them so that the hidden talent and capabilities can be revived.
  5. COURSE OF ACTION MERIT DEMERIT 1. Knowing and understanding Pawan’s condition ▪ It will help him chance to explain his situation. ▪ He may even realize his own mistakes. ▪ It will give him opportunity to lie and mould facts. 2. Denying him money to purchase papers and motivating him to study hard. ▪ His fear of failure can be removed. ▪ Upholding his moral conscience will make him more productive at work. ▪ He may flunk in exam and may not get a job. ▪ He may not be able to repay his bank loans. 3. Helping him in studies by making available required notes, books, etc. ▪ It may imbibe confidence in him that he can pass without cheating. ▪ Relieving him nervousness and pressure. ▪ He may not cope up with the pressure. ▪ He may become habitual of other’s help and ease of access to resources. 4. Taking help from faculty, placement committee, etc. ▪ Teachers may provide him extra classes considering his situation. ▪ Placement committee may relax the minimum criterion for all students, once majority of candidates are placed. ▪ Setting wrong precedent for future. ▪ College staff may show empathy with him.
  6. CONCLUSION •As there is a saying we always have control over the means but not over the end. Hence, Pawan should adhere to the correct means by not cheating for the sake of passing the exam. •Also, one can only expect short term gains by following incorrect means. But in the long run, it is always one’s righteousness, ideal conduct, and truth which lead to a successful life. •Hence, Pawan should be made to realize that excellence is a way of life and in his long career ahead, it will always be his ‘ethical conduct’ which would allow him to steer the path towards success.
  7. Yes…Now you can do it
  8. Soomesh Sharma grew up in a robust north Indian family where taking medicines for petty problems was frowned upon. Elders in the family believed that minor ailments could be cured by appropriate precaution and diet control. Soomesh particularly remembered how he was chided for wanting to eat ice-cream when his throat was sore. He was not only denied his favorite ice-cream, but was also administered liberal doses of ginger juice. Soomesh majored in commerce in college and rounded-off his studies with an MBA in marketing from the USA. He returned to India and bought out Cool Cream Pvt. Ltd., a company recognized as the manufacturer of finest ice- creams throughout the country.
  9. Soomesh was visiting his elder sister who stayed in another town when his throat became infected. Out of old habit, he gave up ice-cream and asked his sister for some ginger juice. His sister, out of sympathy for her brother, mixed some ginger juice in a bowl of ice-cream and Soomesh ate the innovative product with great delight. The entrepreneur in Soomesh told him that his sister had an excellent marketable product. Shortly after returning to his company, Soomesh instructed the R&D centre at Cool Cream to develop a ginger ice-cream. The product so developed was named Adrak Ice-Cream and was tested in the market. The concept of an icecream containing ginger, which would protect the throats of those who relished ice-creams, was seen to have been well received.
  10. Soomesh, thereafter, called a conference of various department heads to work out a pricing strategy for Adrak Ice-cream. The manager of finance wanted the price to be cost of the product plus a 100 per cent profit. The R&D chief supported him. He emphasised that the product would be copied in no time and Cool Cream would lose all the advantages and investments for developing the idea. The sales team advocated a low price to introduce the product so that it would be accepted in the market. The manufacturing manager was not willing to compromise on the quality to cut the price/cost. He insisted that Cool Cream must maintain its fair name at all costs. The purchase manager pointed out to the difficulties of buying and keeping stocks of an agricultural product like ginger. He added that this would add to the costs.
  11. You were invited to this brainstorming session as a consultant and are required to recommend a pricing strategy to Soomesh Sharma, the owner of Cool Cream Pvt. Ltd. Q.1. Analyse the case and give appropriate Solution. Q.2. Do you think the idea of introducing “Ice Cream with Ginger Flavour” will capture the market and sales will increase? Why or Why not?
  12. Yes…Now you can do it