2. Sarah Baedorf
M.Sc. Management & Technology
Diego Cardenas
M.Sc. Management & Technology
Sebastian Bartl
M.Sc. Management & Technology
Leonardo Sepúlveda
M.Sc. Management & Technology
Bilgenur Kayaci
M.Sc. Management & Technology
Biswadeep Choudhury
M.Sc. Management
We are a multinational mix of business, engineering and biochemistry
professionals eager to improve animal health.
3. Farmers want to prevent illnesses
because they are expensive
(production loss + treatment costs)*.1
Farmers want to reduce antibiotics
usage because of new regulations2
and negative media coverage.3
Increase in farm sizes and shrinking
workforce make it difficult to monitor
all animals at appropriate levels.4
Customer Need
* 500 – 800€ for one treatment of clinical mastitis
4. Prototype - Overview
Tracking device in every
animal. It measures
temperature and movement.
The data is send to the
internet.
The data is analysed in a
prediction model.
Real time report and alerts in
a website interface:
Probability animal ID.XX is sick
1
2
3
4
7. Interface
Real time
location and
movement
Graph of body
temperature
Real time body
temperature with
color indicator
Prediction model,
based on temperature
Prediction model,
based on movement
Moved distance
with color
indicator
Graph of moved
distance
8. Cost reduction:
Save treatment costs
Prevent production losses
Reduces operation cost by
automized monitoring and
traceability
Early disease detection:
Decrease use of antibiotics
Minimize spread of diseases
Decrease in mortality
Gives hints to change living
conditions
Value Proposition
9. Neck tracker
Health, oestrus,
location
Indoor
2 km range
Cows
Pansen sensor
Health, oestrus,
location,
digestion
Indoor Cows
Pedometer
Health, oestrus,
location
Indoor
WiFi
Cows
Ear tag
Health, oestrus,
location
Indoor Cows
Competitors + Differentiation
Brand Kind of device Functionality Range Adaption to
Neck tracker
à Ear tag
Health, location
Outdoor
20km range
Cows
(pigs in future)
10. Test prototype
on animals
Validate
prototype
with farmers
Refine prototype
based on feedback.
Test prototype in
farms
Validate business
model
Collect data to
increase accuracy
of prediction model
July August September October November December
Future Roadmap
Downsized
prototype for pigs.
11. Icons made by Freepik and dDara from www.flaticon.com
Sources + Credits
Page 3, Customer Need
1. Interviews with Charlotte Kröger (veterinary, specialized on lameness of
cows), Christoph Neyer (CEO Neyer Landtechnick + milking robot expert)
2.
• http://www.europarl.europa.eu/news/en/press-room/20181018IPR16526/meps-
back-plans-to-halt-spread-of-drug-resistance-from-animals-to-humans
• http://www.europarl.europa.eu/news/en/press-room/20181018IPR16526/meps-
back-plans-to-halt-spread-of-drug-
resistance-from-animals-to-humans
3. https://www.peta.de/resistente-keime-im-fleisch
4. https://ec.europa.eu/eurostat/statistics-
explained/index.php/Farm_structure_statistics#Further_Eurostat_information
