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DESIGN THINKING
Objectives:
• Introduce students to a new approach—design thinking—that enhances innovation
activities in terms of market impact, value creation, and speed.
• Expand students’ thinking about design and innovation beyond the design and
development of new products to other fundamental sources of value creation.
• Strengthen students’ individual and collaborative capabilities to identify customer needs,
create sound concept hypotheses, collect appropriate data, and develop a prototype that allows
for meaningful feedback in a real-world environment.
• Teach students to translate broadly defined opportunities into actionable innovation
possibilities and recommendations for client organizations.
Pre Requisites:
Anility to Ideate and have some background readings on Business Strategies
CONTENT:
UNIT-I: Creativity and Design of the World (5 Hours)
1. History of Design Science, Creativity, Theory and practice in Design, Exploring work of
Designers across globe (3 Hours)
2. Types of Designs. Areas and Disciplines of Design Thinking. World Class Explorers,
Theory of Human Needs and Design (2 Hours)
UNIT- II: Tools for Design Thinking (9 Hours)
3. Real-Time design interaction captures and analysis – Enabling efficient collaboration
indigital space (3 Hours)
4. Double diamond Model, Collaboration in distributed Design (2 Hours)
5. The concept of Affordance. Knowledge Funnel. (2 Hours)
6. Human Cognition and Emotion, Human Centered Design
7. Rose, Thorn and Bud Model of Design Thinking
QUIZ: It covers from Unit no 1 & 2 of the syllabus.
UNIT- III: Design Thinking in Business (7 Hours)

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8. Design Thinking to Business Process modelling, collaboration environment
(2 Hours)
9. Scenario based Prototyping, Business Modelling, Practicing Design Thinking in Business
(3 Hours)
10. Levels of Processing Design, Ways to use DT for Driving Business (2 Hours)
CLASS TEST: It covers from Unit no 1 to 3 of the syllabus.
UNIT-IV: Human Cognition, Biases and Strategic Growth (8 Hours)
11. DT For strategic innovations – Growth – Story telling - Predictability – Strategic
Foresight - Change – Sense Making. (2 Hours)
12. Information Processing, Value redefinition – Knowledge in the head and in the world,
(3 Hours)
13. Cognitive Biases, Strategy and Organization, Knowledge Acquisition Problems
(3 Hours)
CASE STUDY PRESENTATION / QUIZ: It covers from Unit no 1 to 4 of the syllabus.
UNIT- V: Empathy, Culture and Ethnocentrism (6 Hours)
14. The value of Empathy, Design, Ideate, Prototype and Test. (3 Hours)
15. Types of Design Constraints and Dealing with them. Human Errors- Slips and Mistakes,
Human Centred Design Process. UI/UX Design Interface (3 Hours)
END-TERM EXAMINATIONS: It covers from Unit no 1 to 5 of the syllabus.
Total (35 Hours)
Text Book
1. "The Design of Business: Why Design Thinking is the Next Competitive Advantage
Rojer Martin, Advantage", Harvard Business Press, 2009.
Reference Books
1. Design Thinking: Beyond the Sticky Notes – Devyani M. Lal .Sage Publication
2. The Design of Everyday Things, Don Norman.
3. Design Thinking Research, Christop Mienel, Springer.
4. Design Thinking for Strategic Innovation, Idris Mootee.
5. Five Minds for the Future, Howard Gardner, Harvard Business Press.
6. Thinking Fast and Slow, Daniel Khaneman.
7. Creative Confidence, Tom Kelly.