decathkon ppt by student

2. What does mean
• The decathlon is a combined event in athletics consisting of ten track and field events. The
word "decathlon" was formed, in analogy to the word "pentathlon", from Greek meaning
“ten” and “athlon” meaning contest or prize.
• Events are held over two consecutive days and the winners are determined by the
combined performance
• The title of world’s greatest athlete is given to the person who wins decathlon

3. : The retailer
• French sporting goods retailer founded by Michael Leclercqin 1976 ,
formerly known as Oxylane.
• With over 2080 stores in 56 countries and regions (2023)

4. What type of store is decathlon?
Decathlon is a specialty store that specializes in sports goods.

5. Unique Selling Proposition
Decathlon’s USP is “Everything in sports in
affordable price and their UVP is that they
sell goods that can be purchasable by all
classes of people i.e., they have products of
different price ranges so that these
products are made affordable to all. The
price starting from ₹ 19 which are cones and
whistles.

6. Advertising strategies & techniques
Decathlon do not any advertising. They firmly
believe in word of mouth marketing. In case of
new product introduction if their customer is
really attached to their store , they would ask
them to register in their website and they would
notify them of latest products of their interests.
They also put banner to notify them.

7. Handling Returns and Damaged
products
Decathlon accepts return as long as they are
in good condition for resale. The time limit for
product return is 30 days. And as for the
damaged products they are repaired in
service section decathlon

8. Impact of Lockdown on Sports
The pandemic has completely changed the way
people practice sports. So, we decided to
analyze the behavior that people have adapted
to with their sports habits since the lockdown.
Covid-19 had kept us indoors and forced us to
reassess our sports/fitness goals.
 One of the biggest impacts of the lockdown
was on Hiking and Trekking.
 Decathlon held online trekking workshops
to keep the enthusiasts engaged. People
organized staycations at home and their
terraces with tents laid out just to get the
feel of camping.

10. Under
Observation