The document summarizes presentations from a marketing conference on social media. It includes summaries of talks by Brian Solis on the new laws of creativity in social media and gathering intelligence through best practices. It also lists presenters such as Aaron Mann from Socialarc and David Smith from Mediasmith who discussed social listening platforms. Max Heilbron from Goodby, Silverstein & Partners presented a case study on the "Tostitos Reunite America" campaign.
3. MARKETING MASTER
Brian Solis
Principal, Altimeter Group
http://www.briansolis.com/
Brian Solis is the author of "Engage", the complete
guide to build, cultivate, and measure success in the
social Web. Solis is globally recognized as one of the
most prominent thought leaders and published
authors in new media. A digital analyst, sociologist,
and futurist, Solis has influenced the effects of
emerging media on the convergence of marketing,
communications and publishing. He is Principal of
Altimeter Group and has led interactive and social
programs for Fortune 500 companies, notable
celebrities, and Web 2.0 startups. BrianSolis.com is
among the world's leading business and marketing
online resources.
11. Engagement is defined by how a brand
and consumer connect and interact
within their networks of relevance
Engagement is measured by takeaway
value, sentiment, and resulting actions
following the exchange.
Meaningful engagement is now a market
differentiator. It steers experiences
19. SPEAKER (Sponsor Presentation)
Jay Samit
SocialVibe , CEO
http://www.socialvibe.com/
A 25-year digital media veteran, Jay has held senior management positions at
Sony, EMI, and Universal Studios with the responsibility for the development of
new digital media businesses.
Jay pioneered social media in the 1990s by developing one of the first million
member online communities for college students.
Prior to joining corporate America, Jay founded Jasmine Multimedia Publishing,
creating more than 300 software titles, and developing key advances in music
and video technologies for Microsoft, Apple, Intel, and IBM. Committed to giving
back to the community, Jay was invited by President Clinton to lead the White
House’s Initiative for Education & Technology, and spearheaded the effort to
create Internet access for America’s schools.
Jay ‘s other charity work ranges from the first Internet Charity Auction to
Tsunami Aid (with NBC) and the Concert for Hurricane Relief (with MTV).
26. MARKETING MASTER
Brian Solis
Principal, Altimeter Groupd
Brian Solis is the author of "Engage", the complete
guide to build, cultivate, and measure success in the
social Web. Solis is globally recognized as one of the
most prominent thought leaders and published
authors in new media. A digital analyst, sociologist,
and futurist, Solis has influenced the effects of
emerging media on the convergence of marketing,
communications and publishing. He is Principal of
Altimeter Group and has led interactive and social
programs for Fortune 500 companies, notable
celebrities, and Web 2.0 startups. BrianSolis.com is
among the world's leading business and marketing
online resources.
27. PRESENTERS
Aaron Mann Aaron leads client strategy and loves the challenge of bringing the rapidly
evolving social world to life within an overall brand strategy. His work with clients
and agency partners is a constant learning experience and helping make all the
CEO, Socialarc parts work together is what he enjoys most. Before founding Socialarc, Aaron
started a social media technology company and had led global product
development and client service teams for public companies and way too many
tech startups.
http://socialarc.com/
David L. Smith David Smith is an internationally-recognized expert in the areas of new media application,
media strategy, media planning and metrics. As a veteran in the area of advertising media
management, his experience is drawn from the creation of the first-generation advertising
CEO, Mediasmith technology to dealing with today’s issues surrounding metrics in the digital marketplace.
At the forefront of new metrics applications, David’s has deep advisory board and industry
committee involvement where he works to establish and refine standards in metrics, business
practices and financial issues for interactive advertising.
With a number of awards to his name, including an Effie, David was also awarded the first
ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication
http://www.mediasmith.com/ and consistent outstanding service to the digital marketing industry.
35. SPEAKER (Sponsor Presentation)
Max Heilbron
Brand Strategy Director,
Goodby, Silverstein & Partners
http://modmengsp.com/max-heilbron/
After graduating from Stanford University in the year 2000, Max began
his career in advertising at Publicis & Hal Riney as a spot broadcast
buyer, simply because he didn’t know any better. This turned out to be
a horribly boring job, and after getting laid off following the loss of
Saturn in 2001, he wound up following that account to Goodby,
Silverstein & Partners.
When he arrived at GSP, fresh-faced and bushy-tailed, he started off
as a junior media planner, worked his way up to group communication
strategy director, and then recently made a lateral transition internally
http://www.goodbysilverstein.com/ to work on the brand strategy side of the house. He’s worked across
the full spectrum of strategy, from media planning to communications
planning to connections planning to account planning, touching almost
every account at the agency, including the aforementioned Saturn,
Hyundai, Elizabeth Arden, Got Milk, Foster Farms, Häagen-Dazs,
Dreyer’s, HP, NBA, Comcast, Kayak.com, eBay, Cheetos, Doritos,
Tostitos – most of the –itos, actually - and most recently, Sonic.