Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
2. Overview
PART 01 Company Profile and History
PART 02 Industry and Market Overview
PART 03 Company’s Business Model
PART 04 Successful Cases
3. PART 01 Brief introduction and historical development
of company
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big
Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting
which forms the basis of flux and service charge. It profits from commercial patterns such as
content distribution, content provision and advertisement.
Company Profile and History
Company Overview and History
Business Profile
4. Company Overview and History
Business Profile
a) High speed downloading resources for customers with a flood of local information service(e.g. Video and News);
b) Commercial tenant-oriented service to promote sales(e.g. Advertising, promotion and shopping guidance in e-
commerce module);
c) Advertisers’ precise, interactive flux entrance with vivid scenes.
Take advantage of rigid demand of the market and time gap in telecom operators’ arrangement that it gains scenic flux
by taking the upper hand online through offline entry. By accumulation of WIFI entrance and customers’ flux till reaching
certain density in vertical industry. Profits will be realized by various of products and service. For instance, potential
customer might be attracted by recommending advertisement of other business on the WIFI compactly positioned in one
city. In addition, users and capital assemble as a result of issued coupons, meanwhile an O2O business community with
UGC and automatically replicator comes into being. (Djakarta has more than forty supermarkets, about forty thousand
commercial tenants and approximately one million visitors’ flow every day. In this way, an estimated 1% coupon market
could attain 0.1 billion per year in proportion to a total market value of 10 billion RMB.)
Advantages and Opportunity
5. Company Overview and History
Milestones
ZOOMY was
founded in
Shanghai in
2014.8
Finish R&D
• AD and device
management
platform
• Big data model
and WIFI device
2015.1
ZOOMY
cooperated
with JKT airport
2015.2
2,000 WIFI devices
has been landed.
New users 20,000
per day.
2015.3
The Smart WIFI with
open operate
system was
published in Intel IDF
as first in the world
and the first bus
project was signed.
2015.4
Zoomy cooperated with
Ali AliExpress and Bina
Nusantara University to
open the first Indonesian
Ali-electricity supplier
training course in June.
2015.5
ZOOMY
cooperated with
JKT bus station
2015.6ZOOMY took
part in GMIC
meeting.
2015.8
The ISP iForte
signed the WIFI
strategic
cooperation
with ZOOMY
2015.10
SKYWORTH, GREE
signed the brand
promotion agreement
with ZOOMY. At the
same time GrabCar
became ZOOMY
business partner.
2016.2
OPPO became
ZOOMY business
partner and signed
the brand
promotion
agreement.
2016.4
The biggest ISP
Telkom singed the
WIFI strategic
cooperation
agreement with
ZOOMY and
became strategic
business partner.
2016.5
Business Milestone
6. The Indonesia biggest ISP Telkom became strategic cooperation business partner with ZOOMY
Company Overview and History
Industry Event
7. LAZADA CEO, IndoTV and Pistal with ZOOMY to achieve strategic cooperation
Company Overview and History
Industry Event
GMIC in Jakarta
8. ZOOMY CEO Richard Ma in India
Company Overview and History
Public News
12. 255,461,124
Total Population
83,600,000
Internet Users
69,000,000
Facebook Users
51% Urban & 49% Rural
33% Internet Penetration
27% Facebook Penetration
281,963,665
Active Mobile Subscription
112% Mobile Subscription Penetration
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
(6th world rank)
(4th world rank)
(3rd world rank)
Industry and Market Overview
Indonesia Market Characteristics
Indonesia Internet users percentage
13. Industry and Market Overview
Indonesian User Features
UserFeatures
DrivingFactor
Market Characteristics
Market potential4
Mobile Applications
IndonesiaMarketCharacteristics
Driven Factor Of Indonesian Market
IndonesiaMarketPotential
The feature of users
The requirements of the younger generation for the
application of the game, consumption and entertainment,
rely on the huge population.
The feature of Indonesia market
Mobile maketing is one of the most promising emerging
platforms,with display ad spend on the channel expected
to exceed $1.2billion by2015.
The driven factors of the Indonesian market
Incomplete in the local communication infrastructure, as
well as the lack of monopoly enterprises of most mobile
Internet services in the vertical field .
Indonesia market potential
Rapid growth in mobile phones and other mobile
devices have led to the huge market demand in the
future3
2
1
14. Industry and Market Overview
Indonesian User Features
• Smart-phone has become the main channel for Indonesians. The users almost occupies 59% of the whole population in study.
• The most popular online activity is using social media applications and most of them are mobile subscribers.
• Browser is the second popular activity with 68.70% rate. Google has the largest market share in searching service field.
Indonesians shows a special preference for browser for it meets their various requirements.
• About 40% users express their loyalty to one or two particular app while 78.3% users choose browser
in order to visit social network and read news, e.g. Facebook, Twitter, YouTube, etc.
• App boasts a penetration rate of 97.8% among smart-phone and pad users, most of which connects with Internet.
• The active users age is between 13 and 37.
15. The rapid growth of Smart mobile phone ownership in Indonesia create
a huge market space for digital advertisement.
Industry and Market Overview
Digital Advertisement Market
16. Digital Ad Spend: 2013-2018
USD BN
Notes
1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on
those platforms; excludes SMS, MMS and P2P messaging-based advertising
2. China excludes Hong Kong
Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR
Digital Ad Spending Growth Rate: 2013-2018
Source eMarketer, Jun 2014
Source eMarketer, Jun 2014
CAGR:
64%
CAGR:
25%
CAGR: 7%
CAGR:
13%
Indonesia: No.1 Growth Market for Digital Ad Spend
in APAC, Set to Overtake India
The consumption potential just developed in the
International Market especially in Southeast Asian
markets. Indonesia is the largest potential and the
fastest growing market . From the digital
consumer advertising, we can found that
comparing the growth rate with China, Korea,
India and Indonesia that the advertising market in
Indonesia presented data is the fastest. From 2013
to 2017 it will occupy the market in proportion:
0.2,0.4,0.7,1.2,1.9,2.9 USD BN, CAGR, then 68%, far
exceeds the other three countries.
Indonesia achieves the fastest growing digital advertising market status
Industry and Market Overview
Digital Advertisement Market
18. Localization
More down to earth
Big Data
Data Driven
Channelization
Fast delivery
More Efficient
Rating label
Avoid risk by audience
habits
Insight customer by
various data
Maximize the benefits Match advertisers’
demand directly
Traffic: Zoomy platform has million level active users and integrate leading advertising platform.
Quality: Zoomy has advanced data analysis engine and massive user data so that we understand users behavior deeply
and we can promote the ads to the target audience as required by advertiser.
Price: Zoomy can accurately assess the intrinsic value of ad impressions so that advertisers get the best results with low cost.
Business Model
Core Advantages
What can ZOOMY do for you?
19. Multiple promotion methods (online&offline)
WIFI device delivery (increase brand
influence and expand awareness)
Offline activities help get efficient user and
increase the active users
1
2
3
Indonesia smart phone pre-installed (expand
the user base, seize the phone entrance )
ZOOMY understands the Indonesian market
deeply so ZOOMY can help you avoid the
oversea market rick.
Promote time
There are a lot of holidays which is diffirent from China such
as Thanksgiving, Halloween, Black Fridayand Christmas.
During those holidays advertisers of e-commerce are mad
of buying traffic thus pushing up the market traffic costs.
Solve cultural and geographical differences
For overseas promotion that we must respect local
people's cultural taboos. However some national team
generally feels difficult to understand it, thus sometimes
been resisted inexplicably by complaints from users as well
as been taken off in some countries.
Restrictions for competing offers
WIFI focuses on promotion of each product
and light cloud promotion. Same types of offer are
duplicated promotion then we only can choose one for
the same type of product.
Business Model
Core Advantages
20. Market Status
Zoomy is the biggest
digital media company
in Indonesia,deepen
business in Indonesia by
relying on the formation
in Shanghai base.
Cooperation Resources
Store operators
resourcesaccumulated
by local partners
(covering
Singaporeresources)
Operational Capability
Store operators
resources accumulated
by local partners
(covering Singapore
resources);partnerships
with the top three
mobile phone
distributor, strong local
marketing
capabilities;organizing
local operational staff
(30 people) to develop
local market
Big Data System
Data channel is
formed and
implemented the
supporting of
background data
Business Model
Core Advantages
ZOOMY Core Advantages
21. Business Model
Product and Service – WIFI Overview
ZOOMY WIFI Landing Sites
We had 4000 access points already including
Airport, ISP, Mall, Public Transportation, Retails
and others. We’ll achieve 20,000 access points at
the end of the end of this year.
Each AP has at least 50 active users. All AP can
contribute 200,000UV per day.
100% cover T1,T2,T3 in Jakarta airport and will
cover all airports in Indonesia.
23. Area
Coverage
Ratio
North Jakarta 39%
East Jakarta 30%
South Jakarta 10%
West Jakarta 13%
Central Jakarta 8%
LABEL
CONVENIENCE STORE
Mall
PUBLIC AREA
RESTO/COFFEE
RUMAH SAKIT
CONSUMER GROUPS
doctor/ patient/nurse
IT shopper/ worker
shopper/worker
students/ lecture
Visitor/staff
APARTEMENT
Bandara
Campus
CONVENIENCE
STORE
OLAHRAGA
PUBLIC AREA
RUMAH SAKIT
CONSUMER GROUPS
doctor/ patient/nurse
shopper/worker
students/ lecture
vistor/staff
worker/owner
CONSUMER GROUPS
doctor/ patient/nurse
visitor
worker
LABEL
PERKANTORAN
RESTO/COFFEE
RUMAH SAKIT
LABEL
PUBLIC AREA
Bandara
Mall
PUBLIC AREA
RUMAH SAKIT
CONSUMER GROUPS
doctor/ patient/nurse
Visitor/hotel staff
Shopper/worker
LABEL
HOTEL
Mall
CONSUMER GROUPS
shopper/worker
visitor/hotel staff
Jakarta,
WIFI box’ accounts for
25.78% of the whole.
Business Model
Product and Service – WIFI Overview
ZOOMY WIFI Landing Data
24. Business Model
Product and Service – WIFI Hardware
ZOOMY SUPERIORITY
• LOCAL CACHE
ENSURE THE HIGH-SPEED INTERNET
• RICH CONTENT
VIDEO, MUSIC, GAME, APP ETC
• DIGITAL MEDIA PALTFORM
BIG DATA, PRECISE DIGITAL MEDIA AD
ZOOMY WIFI Hardware
25. There are "nine function modules" in
our WIFI Digital Media Platform.
App Downloads
Music
Videos
News
Business Promotion
E-coupons
E-commerce
Free Internet Access
Lottery Game
Business Model
Product and Service – WIFI Platform
ZOOMY Digital Media Platform layout
27. Superstores in Djakarta 01
Example: Plaza Indonesia, Pacific Place, Lotte
Avanue, Pasaraya, etc (usual on Weekend)
Chain Supermarket in Djakarta 02
Propel APP download by luck draw, sales
promotion on WIFI platform.
Example: 7eleven, Alfamart, etc.
Well know universities in Djakata 03
Push the APP/Games to the users and streamer with
0.5*4sq . ms and activities organized by students.
Example: Binus, UPH, etc.
Business Model
Services
ZOOMY Offline Service 01
28. Yoland. 9 Mei 2015
Location :Mall Kelapa Gading
Judith 9 Mei 2015
Location :TA
Sella 10 Mei 2015
Location :GI
Dinar 9 Mei 2015
Location :Kokas
More than 100 SPG from Zoomy will help you.
They can help guide the target users to install
applications from 20 to 30 people everyday. ONLY FOR REFERENCE
Business Model
Services
ZOOMY Offline Service 02
29. Business model
Technical advantages
Accurate delivery of “Data Driven” to make the best of platform sources
Marketing & Management
Advertiser Requirement
User data
Location data
Keywords data
Customer data
Social data
Ads clicks data
Channel data
DMP
Label
Management
Receiver
Management
Data Integration
DMP (Data Management Platform)
Describe the action state and interest graph of the
mobile device users by integrating the data from
advertiser and the 3rd party, and provide the basis for
accurate delivery through label.
31. Video dGuide Page Video Ad Home Page ADLanding Page AD Video Advertisement
ZOOMY WiFi Digital Media Platform there are about 51.9% iPhone users (IOS system) and more than 80%
new users to access into ZOOMY WiFi everyday.
Successful Cases
Brand Advertising
32. Guide Page Video Ad
Case
APUS is a launcher products for cellphone. They dedicated to give the end user a better
interface experience. So according to the product characteristics that cellphone shop end users
will be our target customers.
APP Promotion: APUS Launcher
Promotion period: One Month
Result
- Display UV = 840,754
- Download Users = 42,843
- Period: One Month
Locations
- Cellphone Stores
- Bus stations
- Schools
APP Download Case
Successful Cases
APP Promotion
33. Result
- Display UV = 377,024
- eCPM = $ 5-10
- Period: One Month
Locations
- Airport
- Bus stations
- Mall
Case
APP Promotion: Wego, HotspotShield
Promotion period: One Month
APP Download Case
Successful Cases
APP Promotion
34. Guide Page Video Ad
Case
APP Promotion: LAZADA
Promotion period: One Month
Result
- Display UV = 224,119
- Download User = 15,396
- Period: One Month
Locations
- Airport
- Bus stations
- Mall
APP Download Case
Successful Cases
APP Promotion
35. Result
- Display PV = 2,521,961
- CPM = $ 2.2
- Period ：One Month
Locations
- Airport
- Restaurants
- Transportation
Website Promote Case
Case
APP Promotion: Aliaba Website
Promotion period: One Month
Successful Cases
Website Promotion
36. Result
- Display PV = 4,178,743
- eCPM = $ 1.8
- Period : one month
Locations
- Airport T1，T2，T3
- StationBus etc
- Mall
Website Promote Case
Case
Page Promotion：
- H5 Game Website,
- WALLPAPERS Website
Successful Cases
Website Promotion
