This presentation covers video platform choices. It also looks at build it yourself options. Additional topics include video content screening and social distribution options.

1. LA CTO FORUM
SERGEY SUNDUKOVSKIY PH.D.
Video Platform Selection
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2. Business Model
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3. Business Flow
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4. Platform
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Platform API
VidInteract Crowd-Funding Platform
Video Player API
Interactive Video Player
API
CAUSES
API
SaveTogether
API
RAZOO
API
CrowdRise
DonorsChoose
API
REST API

5. Platform API
VidInteract Crowd-Funding Platform
Video Player API
Interactive Video Player
Storage Hardware
Storage Software
Services
Storage API
Hosting Hardware
Hosting Software
Services
Hosting API
Transcoding
Hardware
Transcoding Software
Services
Transcoding API
Streaming Hardware
Streaming Software
Services
Streaming API
(CDN)
REST API

6. Video Platform Options
Third Party
 Complete Third Party SaaS + PaaS + IaaS Solution
Do IT Yourself
 Custom Software + Hardware Coupling
Hybrid
 Hybrid SaaS + PaaS + IaaS Coupling
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7. 3rd
Party Video Platforms
Pros
 3 in one solution (SaaS + PaaS + IaaS)
 Diverse format support (.mov, .mp4, avi, etc)
 VAST, VPAID support (IAB Specs)
 Rich analytics (interaction and play stats)
 Social distribution support (facebook, twitter, google+)
Cons
 Less flexibility
 Constrained concurrency
 “My house my Rules”
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8. 3rd
Party Video Platforms
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9. Typical Video Platform Architecture
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10. Video Platform Business Size Matching
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Consumers/SOHO
Small & Medium Business
Midsize Companies
Large
Companies
Enterprise
Companies

11. Do It Yourself Video Platform
Pros
 Ultimate flexibility
 No concurrency constraints
 Simple business workflow layering
 Real-time data ingestion, processing display
Cons
 Requires diverse expertise
 Low economies of scale
 Expensive IT concerns (redundancy, failover, deliverability, etc)
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12. Do It Yourself Video Platform Components
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+
+
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13. Hybrid Video Platform Components
Pros
 Best of both worlds
 Just enough flexibility
 Elastic scalability (buy the base, pay for spikes)
Cons
 Requires diverse expertise
 Can get expensive
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14. CDN Options
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15. Transcoding Options
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16. Storage Options
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17. Coupling Options
“One ring to rule them all”
 Amazon Elastic Transcoder
 Amazon EC2
 Amazon S3
 Amazon CloudFront
Custom Coupling (here is what we have done)
 Akamai CDN
 Amazon S3
 Encoding.com
 Rackspace Cloud
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18. Content Screening
Frame Analysis
 Camera Zoom
 Frame Difference
 Skin Ratio
Video Transcription
Human Screening
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19. Player Sizing
Player Whitelisting
Social API
Social Embed Limitations
Social Distribution
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