Make change happen with the US+Partners abruption™ strategic planning process. abruption™ is a registered trademark of US+Partners LLC.

1. abruption.
™
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2. abruption
a sudden breaking away
from convention; a radical new idea
that accelerates change
movements
media and social networks working
together to advance shared economic,
political or artistic goals; a source of
innovation and opportunity
change
the “to be” state of a company or organization;
the qualitative or quantitative goal:
one to be broadly shared and supported

3. abruption is where big ideas are born.
movements are where big ideas scale.
change is how visions are realized.

4. Steve Stepanek:
abruption™ is not destruction or disruption;
It is a breaking away from convention;
conventional agency structure, conventional
“process” and conventional thought.

5. abruption is a tool for change,
a pathway to growth.
abruption is a break with
convention, the expected and
the common -- a reach for more.

6. abruption isn’t limited to marketing
communications, it can contribute
to the invention of new markets,
new business strategy, products
and services.

7. Steve Ulin:
If your future is looking like your past, that’s a
problem.
For new markets, break away from strategy
by habit, reject what’s typical and expected.
That’s the way to reach for more.

8. abruption is about finding
brand ideas for growth.
movements are about
understanding how brand ideas
scale out in the world.

9. Marcia Stepanek:
Forget advertising. Create movements, instead. In a
digital world, it's all about shaping the conversation
online -- and the actions of tight-knit social networks.
If you're not being talked about (or conversing)
online, you're irrelevant. Sure, traditional TV, print
and radio still play a role. But they don't carry the
same clout among today's most influential
consumers.
We help brands become a part of the best
conversations online, and then move talk to action.

10. movements build brands that
can identify, spark, lead or align
with an idea on the rise.

11. movements are accelerated by
multi-platform communications
enabling engagement, membership
and change.

12. Chris Scott:
Give people a feeling they have
membership in your brand. A meaningful
connection. One that fuels your story and
creates the kind of movement that makes
desired change happen.

13. change occurs when brands
understand and leverage existing
beliefs to create and share new
brand meaning.

14. real change is measurable.

15. Jerry Moore:
Understand your consumer’s beliefs and
create a movement to bring about change.
Bring your brand story alive and share new
meaning. Then you’ll see measurable results.

16. when you bring an idea alive
and it fuels a movement, you’re
no longer doing advertising.
you’re making change happen.

17. abruption.
™
making change happen.
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