The document summarizes the transformation of Bristol-Myers Squibb's (BMS) library and records center into Knowledge Integration Resources (KIR) to better support the company's drug development process and leverage knowledge as a competitive advantage. It describes how KIR was established through a strategic project to consolidate multiple site libraries and records centers into an enterprise-wide organization. The document outlines KIR's mission, services, key projects and accomplishments in supporting knowledge management at BMS.
1. Knowledge Integration
Resources:
Transformation of a
Corporate
Library & Records Center
Carol Bekar
Society for Scholarly Publishing
Library Seminar
November 19, 2003
2. Agenda
• BMS Background
• The 1990’s
• Strategic Project Overview
• Key Concepts, Roles & Projects
• The current KIR organizational model
SSP Library Seminar
3. BMS: The Product Development Process
Compound Stages Compound Success
Discovery 5K - 100k Screened
Preclinical Testing 250 Enter Testing
Clinical Trials 5 Enter Testing
FDA Review & 1 Approved
Approval
*12 – 15 Years, >$800 Million
*Source: http://www.phrma.org
SSP Library Seminar
4. Scientific Information Resources 1990’s
• Five autonomous site libraries & Records Ctrs
• Many traditional services:
– Expert literature searching
– Patent searching
– Collection development at each site
– Document delivery
– Internal Research Report management
• Emerging services:
– Mosaic browser and the usable Web
– End-user searching
– e-journals: Right Pages trial with AT&T
SSP Library Seminar
5. The Winds of Change
Pharmaceutical Industry 2000:
The Perfect “Information Storm”
• Wave of industry mergers and consolidations
• Break-throughs in Chemistry & Genomics
• New FDA requirements for drug approvals
• Quantity of scientific & medical information
available on the Web, in e-content, and in print
was growing dramatically
• Efficient and effective information and KM seen
as a competitive advantage
SSP Library Seminar
6. SPIRE Project 2000
• Outside consultants: A. Jacobson & J.
Matarazzo
• One-on-one interviews with BMS
executives
• Focus group interviews in multiple sites
• 1400 responses to our web survey
• Benchmarking interviews with corporate
information centers
• Visits to Microsoft and Hewlitt Packard
SSP Library Seminar
7. SPIRE Vision 2005
Leverage Knowledge for Competitive
Advantage
• Create and sustain knowledge pathways to guide
our clients, partners and staff to the best
decisions.
• Nurture innovation and learning communities to
advance our Company's mission to extend and
enhance human life.
SSP Library Seminar
8. Knowledge Integration Resources (KIR)
• Transform ourselves to create greater value
• Information Shipping Department
Knowledge Era Information Cartographers
• Be strategic and link our clients to information
and knowledge they need to work effectively
• Market KIR’s portfolio of services to the BMS
enterprise
• Take the lead in leveraging knowledge for
competitive advantage
SSP Library Seminar
9. KIR SPIRE Mission
Manage internal and external content for BMS across the enterprise
Extend global access to proprietary and published content and KIR
services
Promote the protection and sharing of intellectual assets
Partner to develop programs for managing knowledge and sharing
information
Maintain standards for shared data usage, common terminology, and
business rules for content management
Provide high quality externally published information resources
Insure the integrity of the internal document collection
SSP Library Seminar
12. Focus of 2002 efforts
• Transform ourselves to create greater value
• Market KIR’s portfolio of services to the BMS enterprise
• Be strategic - link our clients to information and knowledge
they need to work effectively
• Take the lead to leverage knowledge for competitive
advantage
Enhance the Speed and
Enhance the Speed and
Quality of Decision Making
Quality of Decision Making
Facilitate the Creation and
Facilitate the Creation and Knowledge Integration
Knowledge Integration
Leveraging of BMS’
Leveraging of BMS’ Resources
Resources
Intellectual Capital
Intellectual Capital
Value Proposition
Value Proposition
Build and Extend the KIR
Build and Extend the KIR
Franchise
Franchise
SSP Library Seminar
13. KIR Strategy
• Provide global focus for content management and
access
• Support patent analysis & surveillance
• Enhance Cybrary for access to e-resources
• Continue the Knowledge Integrator Program and
development of collaboration tools, such as the
Knowledge Desktop
• Continue intranet support: oneBMS Portal for
content management and communities of practice;
search and retrieval; and BMS taxonomy
SSP Library Seminar
14. Key Concepts & Projects 2002-2003
• Expand services to the BMS enterprise: KIR
Hotline
• Initiate the Knowledge Integrator Role (KI)
• Expand the reach of the Knowledge Desktop
(KD)
• Build a resource for Competitive Drug Pipeline
Information: Project Galen
• Extend Document & Records Management best
practices to the enterprise
• Establish Story Telling as a mechanism to share
tacit knowledge
SSP Library Seminar
15. The Knowledge Integrator Role (KI)
What is it?
• Focuses on the information needs of strategic teams
• Analyzes and filters information at a very high level
• Single point of contact for KIR services
• Supported by a Knowledge Integration Team
What value is added?
• Anticipates information needs of strategic clients
• Supports and improves business decision-making:
filtered, analyzed information at point of need
• Saves cycle time; improves decisions
SSP Library Seminar
16. Knowledge Integrators
• Develop a comprehensive
understanding
of the Health Agency Landscape - key
individuals, teams, divisions, and
agencies - so we could know the
Regulatory customers and environment
better, and target messages and
approaches to address specific views.
SSP Library Seminar
17. Key Concept: The Knowledge Desktop
What is it?
• Web portal to enable teams and communities to
collaborate and achieve breakthrough performance
• Meeting/content management tool; business practice
• 250 KDs in production, 70 archived
• Move to the oneBMS portal via PlumTree
What value is added?
• Immediate, secure access to decision documents & data
for all team members
• One stop shopping for key project information
• Fast ramp up for new team members
• Cuts cycle time to access and communicate data
• Archives and protects essential project information
SSP Library Seminar
19. Portal Community
Community Community
Announcements Events
Community
Community Links
Folders w/Groups
w/Links
Discussion
Forum
eXPERT
Database
SSP Library Seminar
20. KIR Guiding Principles
• Accelerate the shift from paper to
electronic media
• Accelerate the move from transactional
services to consulting services
• Endorse an enterprise focus:
– Global licensing
– Records Management
– Enterprise Content Management Strategy
SSP Library Seminar
21. Key Accomplishments
• Knowledge Management
• Lessons Learned Methodology
• Communities of Practice
• Extended the Knowledge Integrator program
• Acceptance & branding of the Knowledge Desktop;
move to the Portal
• Competitive Drug Pipeline Information: Project
Galen
• Document & Records Management for PRI and
BMS
• Digital library developed & globally deployed
•SSP Library Seminar with Technology groups
Close partnership
enhanced
22. KIR Works in Progress
• Search Services
• Vocabulary Management Services
• e-Records Management
• My Cybrary
• Policies & Procedures Management
• Lessons Learned Repository
• Expertise Locator
SSP Library Seminar
23. Knowledge Management (KM) and Knowledge Integration Resources (KIR)
Managing Knowledge for Competitive Advantage
Content Integration & Access KIR Europe
16 FTEs 2 FTEs
• External content supply & evaluation • Point of contact for services in Europe
• Cybrary website • Records Management
• Portal content management • Training & support
• Space utilization • European requirements
• KIR Hotline
Patent Analysis
Communication & Training 7 FTEs
3 FTEs • Patent Searches, analysis & alerting
•Communication & promotion of • Systematic surveillance pipeline
KM/KIR products/services candidates
•Customized targeted training • Patent training for scientists
programs • Patent Information Center website
•Product & service training • BMS Patent Portfolio Repository
support
Records & Literature Mgmt Knowledge Management
26 FTEs 3 FTE’s; 2 KM Consultants
• Knowledge Integrators • Lessons Learned Consulting Service
• Health Agency Landscape • Support enterprise initiatives
• Literature searching & alerting • Knowledge Capture and Filings Playbooks
• Internal Information Stewardship • Support Consulting Services to FDT’s
• Corp Records Management Program • IKM/IMSS/Informatics Portfolio Planning
• BMS/PRI Policies & Procedures Tool
• Laboratory notebooks Info Science Architecture • Storytelling Events
• Vocabulary Services 11 FTEs
• Desktop Collaboration tools
• Community Consulting Service
• Search Services
• Intranet Services
Serving Bristol-Myers Squibb Globally
- Every mionute scientific knowledge increases by 2000 pages - Every day we send the equivalent of more than 300n million pages of text over the internet - It now takes 5 years to read the new scientific material produced every 24 hours - Over half of all scientific knowledge becomes outdated every 10 years Source: IDC (IT research/analysis group)
SPIRE: Scientific Pharmaceutical Information Resources Excellence - Understand the outside environment - Understand the new technologies - Identify the user perspective: what do they do, what do they need - Find the integration points!!! - Create a road map for the future
From: Information Shipping department. Get info, box it and send To: Magellan of the Knowledge era: Information cartographers: draw maps, evaluate and navigate thru the content, provide different routes thru which information can flow, provide the tools for rapid utilization of information this transformation will change the way we work, who we are and the skill sets we need. We will become more proactive and focus on CRM to ensure that we deliver value to the organization
- Take a global focus on licensing and providing access to critical information assets - Promote standards to improve information retrieval - Enable the company to tap into knowledge and expertise of its dispersed people resources - we understood that we needed to partner with both the business and technology sides of the company - Important mission: make our skills understandable and visible-- Targeted information, Verity tools
How to engage Senior Management and gain support for our strategic plan? We could have made 500 PPT slides that walked through all the details: but we didn’t yet have all the details--mostly a strategic direction How to gain attention. Story is an ancient way to engage human beings: oral tradition It is short and simple. Your goal is to spark understanding It is told from the viewpoint of one individual in a predicament that is common in our business The predicament is familiar to our audience It’s the exact conundrum that KM is mean to solve The story has an element of the unexpected It has a happy ending It is told orally. Human beings convey meaning through verbals
Script for Slides # 2 & 3: When you walk away from this session today, it is my hope that you will be able to actually explain knowledge management to someone else ,understand how Knowledge Management is linked to business value, understand the progress of Knowledge Management at our competitor pharmaceutical companies, understand how BMS is applying Knowledge Management for strategic advantage, and understand the potential future for BMS as a Knowledge-Centric organization.
The value proposition: Become truly customer-facing
- Market our services to the Enterprise: KIR Hotline 800 number - How to leverage our highly experienced Information retrieval staff; the role of end-user searching - Expand collaboration tools into the oneBMS portal; establish the process for community formation & support
People move on and off (and on again) project teams. Projects get stalled and restarted. The KD enables R&D to manage the information created or used by the Proj Team to more easily and quickly on-board members, restart projects, etc. Created a process for nuturing communities Created and suport for new roles: content managers Helped deploy enterprise doc mgmt solution Archives information used in decisions for later analysis or reuse.
Once the content areas were identified, we could start building the portal community. I’d like to point out a few areas on the Community page…. The For and About Us folder contains a Quick Start Guide, the slide deck from the Thought Leaders meeting, and the OneIM Community Charter. The Project Management Framework folder contains PMF documents. We’ve included links under the Learning @BMS logo to training classes for desired IM Competencies, such as Project Management and Situational Leadership. The Discussion Forum was kicked off by comments from our 4 sponsors - Susan, Dan, Randy and Derek. The eXPERT database gadget will allow you to search for members with a particular expertise. This gadget will become even more valuable as members complete or update their own expertise profiles.
