4K
Workflow
Director of Sales - Brazil
g.dutra@ateme.com
Gustavo Bevilacqua Dutra
SSPI Day Outubro 2014
Rio de Janeiro
Confidential
Agenda
Ultra High Definition TV Solution
Overview
WorkFlow
Success Stories
Confidential
Agenda
Ultra High Definition TV Solution
Overview
WorkFlow
Success Stories
Confidential 4
•  We define 4kTV as 3840 x 2160 progressive (16/9)
–  Also known as Quad Full HD
Defining UHDTV
Confidential 5
•  We assume a frame rate of 50 or 59.94 Hz or higher
–  A lower FR would not make sense, especially for Li...
Confidential 6Confidential
Agenda	
  
Ultra High Definition TV Solution
Overview
WorkFlow
Success Stories
Confidential 7
Software Encoding/Transcoding
solutions for live & file
delivery workflows
CABLE / TELCO / SATELLITE
TV / V...
Confidential 8
HD Contribution Scenario
1 x 1080p60
input
1080p60
@30Mbps
MPEG-2 TS H.264 decoderH.264 encoder
Satellite
n...
Confidential 9
UHD Contribution Scenario
Satellite
network
Modulation
1080p60 (x4)
@Mbps
MPTS
MPEG-2 TS
H.264 encoders (x4...
Confidential 10
Decoding Side H.264
Confidential 11
•  Nowadays, 4K live coverage only concerns top events :
–  Football world cup games
–  Olympics ceremonie...
Confidential 12
Software Encoding/Transcoding
solutions for live & file
delivery workflows
CABLE / TELCO / SATELLITE
TV / ...
Confidential 13
•  Brings the requested bandwidth efficiency to achieve
reasonable and deployable bitrates
•  4 x 3G-SDI i...
Confidential 14
What makes TITAN Live different
•  Other solutions are transcoders as far as we know, where each
quadrant ...
Confidential 15Confidential
Agenda	
  
Ultra High Definition TV Solution
Overview
WorkFlow
Success Stories
Confidential 16
Confidential 17
4K contribution in H.264 solution
MPTS
IP 94Mbps
4x services
CM5000 -2 HD-10
CM5000 -2 HD-10
MC3100
Multip...
Confidential 18
TITAN Live encodes 2014 FIFA WC Live UHD for DVB-T2
UHDp60
ASI out
Samsung,	
  LG	
  UHDTV
@30Mbps
IP out
...
Confidential 19
4 x 1080p50
inputs
UHDp50
@35Mbps
Transport Stream
DVB-S2
Eutelsat 5WA
UHDp50
@35Mbps
Eutelsat Teleport
4 ...
Confidential 20
Confidential 21
TITAN Live encodes French Open’14 Live UHD for DVB-S2
4 x 1080p50
inputs UHDp50
@28Mbps
Transport Stream
D...
Confidential 22
Topics for discussion
•  Decoder à Interoperability tests are key
–  Which TV set do you plan to use ?
– ...
Confidential 23
Obrigado!	
  
Confidential 24
Gustavo DUTRA
Director of Sales - Brazil
g.dutra@ateme.com
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Sspi day out_2014_ateme_gustavo_dutra

  1. 1. 4K Workflow Director of Sales - Brazil g.dutra@ateme.com Gustavo Bevilacqua Dutra SSPI Day Outubro 2014 Rio de Janeiro
  2. 2. Confidential Agenda Ultra High Definition TV Solution Overview WorkFlow Success Stories
  3. 3. Confidential Agenda Ultra High Definition TV Solution Overview WorkFlow Success Stories
  4. 4. Confidential 4 •  We define 4kTV as 3840 x 2160 progressive (16/9) –  Also known as Quad Full HD Defining UHDTV
  5. 5. Confidential 5 •  We assume a frame rate of 50 or 59.94 Hz or higher –  A lower FR would not make sense, especially for Live sports –  It means overall 8 times more pixels per second than in 1080i HDTV •  Pixel format: 4:2:2 10-bit ideally –  4:2:2 ease support of legacy content and improves text and CGI –  The benefit of 4:4:4 and 12-bit+ is modest for broadcast applications •  We target up to 7.1 Audio –  It is already standardized by Digital Cinema –  It is the best audio rendering system that we can expect to be available and practical to install in the home in the next 2 years Defining UHDTV
  6. 6. Confidential 6Confidential Agenda   Ultra High Definition TV Solution Overview WorkFlow Success Stories
  7. 7. Confidential 7 Software Encoding/Transcoding solutions for live & file delivery workflows CABLE / TELCO / SATELLITE TV / VOD / WEB / MOBILE DISTRIBUTION RE-DISTRIBUTION MULTISCREEN Broadcast Video Head-End turnkey system provider Signal Workflow Hardware {FPGA based} encoders and decoders CONTRIBUTION SPORTS & NEWS BROADCASTER CONTRIBUTION
  8. 8. Confidential 8 HD Contribution Scenario 1 x 1080p60 input 1080p60 @30Mbps MPEG-2 TS H.264 decoderH.264 encoder Satellite network DemodulationModulation 1 x 1080p60 output
  9. 9. Confidential 9 UHD Contribution Scenario Satellite network Modulation 1080p60 (x4) @Mbps MPTS MPEG-2 TS H.264 encoders (x4) multiplexer 1080p60 (x4) input Source Synchronized H.264 decoders (x4) Demodulation 1080p60 (x4) output UHD Synchronization •  The UHD-Lock® is mandatory high precision synchronized mechanism to ensure perfect display of the four quadrants without loosing or duplicating frames like a regular Genlock technique could do
  10. 10. Confidential 10 Decoding Side H.264
  11. 11. Confidential 11 •  Nowadays, 4K live coverage only concerns top events : –  Football world cup games –  Olympics ceremonies •  No contribution profile for HEVC yet –  HEVC Latency –  Customers are looking for proven solution for International distribution •  4K p50/59.94 H.264 can be fitted into a 36MHz transponder with NS3 Novelsat or DVB-S2 16/32 APSK H.264 for Contribution (for now…)
  12. 12. Confidential 12 Software Encoding/Transcoding solutions for live & file delivery workflows CABLE / TELCO / SATELLITE TV / VOD / WEB / MOBILE DISTRIBUTION RE-DISTRIBUTION MULTISCREEN Broadcast Video Head-End turnkey system provider Signal Workflow Hardware {FPGA based} encoders and decoders CONTRIBUTION SPORTS & NEWS BROADCASTER DISTRIBUTION
  13. 13. Confidential 13 •  Brings the requested bandwidth efficiency to achieve reasonable and deployable bitrates •  4 x 3G-SDI inputs into encoder that is delivering a single 4KP60 stream, with full frame processing across the entire 4K picture HEVC for Distribution 1080p60 (x4) input Source Synchronized •  We recommend 19 Mbps HEVC as a working point for 4Kp60 (25Mbps for sports content) 4Kp60 MPEG-2 TS
  14. 14. Confidential 14 What makes TITAN Live different •  Other solutions are transcoders as far as we know, where each quadrant has been encoded a first time in high bitrate MPEG-2 or 4 –  1st transcoding pass degrades Video Quality •  Others solutions are built from 4 independent 1080p60 encoders, each using 25% of the bandwidth –  ATEME’s bitrate regulation on the entire picture allows better Video Quality and bandwidth efficiency –  Some competitors can’t go lower than 35Mbps •  Others solutions do not leverage the same of set feature for TV on any screen from mobile up to premium UHDp60 –  TITAN Live features multi-audio, subtitles, HLS, Smooth streaming..
  15. 15. Confidential 15Confidential Agenda   Ultra High Definition TV Solution Overview WorkFlow Success Stories
  16. 16. Confidential 16
  17. 17. Confidential 17 4K contribution in H.264 solution MPTS IP 94Mbps 4x services CM5000 -2 HD-10 CM5000 -2 HD-10 MC3100 Multiplexer4 x 3G SDI (1080p59.94) Source - Synchronized DR5000 1080p50/60 UHD-Lock® Synchronization 4 x 3G SDI (1080p59.94) 4K Live Uncompressed 3840 x 2160p (16/9) 4K Decoded decoded3840 x 2160p (16/9)
  18. 18. Confidential 18 TITAN Live encodes 2014 FIFA WC Live UHD for DVB-T2 UHDp60 ASI out Samsung,  LG  UHDTV @30Mbps IP out 3840  x  2160 4 x 1080p60 inputs DVB-T2 demodulator integrated Enensys Modulator IP to ASI gateway
  19. 19. Confidential 19 4 x 1080p50 inputs UHDp50 @35Mbps Transport Stream DVB-S2 Eutelsat 5WA UHDp50 @35Mbps Eutelsat Teleport 4 French Cinema theatres IDC decoder (HHI software ) 4 DR5000 UHDp50 @35Mbps 4*HDMI Theater projector TITAN Live encodes 2014 FIFA WC Live UHD for DVB-S2
  20. 20. Confidential 20
  21. 21. Confidential 21 TITAN Live encodes French Open’14 Live UHD for DVB-S2 4 x 1080p50 inputs UHDp50 @28Mbps Transport Stream DVB-S2 Eutelsat 5WA UHDp50 @28Mbps Eutelsat Teleport Fiber (IP) RG Lab Eiffel Tower Champ-de-Mars Europe UHD TVs UHD TVs
  22. 22. Confidential 22 Topics for discussion •  Decoder à Interoperability tests are key –  Which TV set do you plan to use ? –  Any additional SW decoder ? •  Network à Any bandwidth constraints –  Do you plan to use satellite or terrestrial network ? –  Is there any maximum booking ? •  Timeline à When and how ? –  What is the event you want to Broadcast in 4K ? –  Is it a one-shot ? Do you plan more occurrences ?
  23. 23. Confidential 23 Obrigado!  
  24. 24. Confidential 24 Gustavo DUTRA Director of Sales - Brazil g.dutra@ateme.com

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