Precision Marketing

Precision Marketing - a framework for deliver better success Internet Marketing Conference Gothenburg 29-30 April 2004 ClickStar.se

The TravelMate 1996 ,[object Object],[object Object],[object Object],[object Object]

TravelMate connecting intenational travellers

Some new marketing conditions to consider and the end of only mass marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing is a world of ”predictable imbalance” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Profit/none profit client analysis – which customers are profitable? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What do we want as marketers? ,[object Object],[object Object]

Is technology important to make concept(s) succesful? ,[object Object]

Some company judge their techology to be their greatest asset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Precision Marketing definition ,[object Object],[object Object],[object Object],[object Object]

Precision Marketing focus cont... ,[object Object],[object Object],[object Object]

Precision marketing campains – how and what to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

” Blueprinting” the ideal customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MarketSmart Decision System (MSDS) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation and profiling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tesco retail UK - Clubcard Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! There are more slides and explanation pls contact me if you are interested to know more! http://www.clickstar.se More info: [email_address]

How we know which factors makes a buing decision happend for different customers? ,[object Object],[object Object]

Precision Marketing

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