Realtors should use social media in 2016 by posting about local events to promote their area, congratulating new homeowners to generate interest in properties, starting a blog to create regular content to share, creatively showcasing new listings while keeping most posts non-promotional, and using live video for things like open houses and property tours.
3. 1- Post about Local Events
Another great way to promote your local area is to post about
events that showcase the liveliness and culture of your area.
4. 2- Congratulate New Homeowners
Taking pictures of listings in your neighborhood or famous
landmarks will generate buzz about that area. It’s a great way
to get people asking about the house in the photo.
5. 3- Start A Blog
If you’re having trouble finding things to post, why not start a
blog?That way, you can create posts to share on your social
media pages. You don’t need to write articles either; you can
post pictures on your blog or create galleries.
6. 4- Post Your Listing CREATIVELY!
The biggest rule on social media is to post 80 percent
non-business posts and 20 percent promotional content.
Within that 20 percent, showcase your new home listings.
7. 5- Use LIVE Video
The RAPID growth of LIVE VIDEO via Facebook LIVE, Periscope
and now YouTube is not slowing down!
GET CREATIVE WITH IT!
● Open Houses
● Property Tours, etc...