1. Storymapping
"The new user story backlog is a map”
- Jeff Patton
© iAnua ⎜ info@iAnua.be ⎜ @iAnuaBE

3. OUR SERVICES
Define • Capture requirements
Discover what it needs to do • Identify stakeholders
• Gather requirements
• Analyze requirements
• Document requirements
• User research
Design • User interface design
Design how it needs to work and • Build information architecture
look like • Sketch wireframes
• Standardize design patterns
• Brief, coach and evaluate visual design and front-end engineering
• Prototyping
• User testing
• Functional analysis
Manage • Project management (PMI, Prince2)
Manage how it is built • In an Agile setting
• Agile coaching
• Product Ownership
• Agile project management
Discover more on http://www.ianua.be

4. GREAT PRODUCTS?
Customer
Business Technology

5. GREAT PRODUCTS?
Visually
appealing
Findable, accessible and
usable
Reliable and credible
Functional, useful and valuable
BASED ON: Hierarchy of Needs - Abraham Maslow
Designing for Emotion - Aaron Walter
Facets of User Experience - Peter Morville

6. GREAT PRODUCTS?
SOURCE: The Elements of User Experience, Jesse James Garrett

7. TRADITIONAL BACKLOG

8. USER STORY MAP

9. STORY MAPPING
Story-mapping is
a visualization
technique to
organize user
stories, to show
how the stories fit
together and to
prioritize stories.

10. USER STORIES

11. SOURCE: www.comakewith.us, Jeff Patton

12. USER STORIES
(User) stories represent functionality that will be valued
by users.
* Kent Beck coined the
The 3 C’s: term user stories in Extreme
Programming Explained 1st
1. Card: Written description Edition, 1999
2. Conversations about the story
3. Confirmation: tests that convey and document details

13. WHEN

14. SCRUM PROCESS ELABORATED
Product Story
roles discovery workshop
Opportunity Product
backlog backlog
PO
team
Sprint User testing
planning
meeting
Sprint Stakeholder
Review Review
(demo)
Sprint Shippable
backlog product
Sprint
Retro

15. PRODUCT DISCOVERY PROCESS
• Story-mapping
• Sketching
• Prototyping
• Competitor review
• Analytics
• User testing
• Expert reviews
• Interviews

16. TOGETHER?
TEAM

17. (SINGLE) PRODUCT OWNER (MYTH)
• As a product owner, you are responsible for delivering
a product that is valuable, usable and feasible.
• Product team
– Product owner / manager
– UX expert
– Engineering: lead developer / architect
– Joined responsibility: building the product backlog together
• Facilitator, decision making authority
• Potential more rounds of mapping with subject matter
experts to richen the map

18. USER STORY MAP
Story Maps support the primary intent of user stories:
Rich discussion
© Jeff Patton, all rights reserved, www.AgileProductDesign.com

19. HOW

20. DEFINE PERSONAS
Setting
+
What do they
use the
software for
Background
Wish
Familiarity
with the
Main scenario software /
computers

21. BRAINSTORM & MAPPING

22. 2 PARTS: BACKBONE
1) Backbone

23. 2 PARTS: AND STORIES (OR TASKS)
2) Stories Underneath corresponding
backbone item
Sorted by priority

24. CARD SORTING
time
necessity
© Jeff Patton, all rights reserved, www.AgileProductDesign.com

25. IDENTIFY PERSONA FOR EACH STORY

26. IDENTIFY PERSONA FOR EACH STORY
time
necessity

27. CAN BE USED FOR RELEASE PLANNING
Release 1
Release 2
Release 3

28. RELEASE PLANNING
time

29. ATTENTION POINTS

30. ATTENTION POINTS
• Non functional requirements
• Availability of resources
• Top-down or bottom-up
• Scalability
• Makespace (lots of it) !
– Analog or digital?

31. MAKESPACE
MAKESPACE
Gary Levitt, owner & designer of Mad Mimi

32. ANALOG OR DIGITAL?
(OR HYBRID?)

33. ANALOG

34. DIGITAL
Level 1
Landing Landing
General /
Pages - Pages - ZAP
Technical
Legacy redesign
Level 2
technical Registration Login / Online update
Coova rebrandings Logged in Set up Migration Login see statistics
stories & Login Register (logged in) content
Level 3
 release
PLAT-643
PLAT-645
PLAT-639
PLAT-566
PLAT-567
PLAT-642
session Belfius Set up Zend Online page
Q1
 sprint
2 Whitelisting 3 Auto-login 5 5 Register 8 2
management update framework (basic)
S11
PLAT-644
PLAT-640
32
redirect
issues
3
Sum story points
C&A update Activate 3
CAP S11
in Sprint
PLAT-641
set up demo
32,69 1
environment
Free cap:
0,69
Capacity in sprint
6/2 => 20/2
(from team sheet)
S12
PLAT-666
PLAT-370
Work out
Login snippet Online page ZAP account show assets
33 1 content 1 Log in 5 8 5 3
(Veolia) (total) flow page
model
CAP S12
PLAT-667
PLAT-371
Change
edit content
33,95 phone 2 3
(text+image)
number
Free cap:
Jira ticket
PLAT-668
PLAT-372
Language publish
0,95 3 1
number
selection changes
21/2 => 6/3
estimate
PLAT-373
undo
1
changes
S13
Co-existing
model Privacy & View &
33 Help page 2 5 2 5 image library 5
(current vs T&C's update profile
new)
CAP S13
Asset
updates Forgotten zapzone
33,95 5 3 5
existing password page
zapzones
Free cap:
Speed test
0,95 1
page
7/3 => 20/3

35. QUESTIONS & ANSWERS
info@iAnua.be
@iAnuaBE

36. THANK YOU
iAnua
info@iAnua.be
www.iAnua.be