Presented at the "Reference & Access in the Digital Age” Seminar held on 12 May for Information Awareness Month 2010. The seminar was co-hosted by the NSW branch of the Australian Society of Archivists (ASA) and the ASA Reference Access and Public Program Special Interest Group (RAPPSIG)

1. The Story of Baseline

2. Why a heritage website?
Baseline is used by our
business to establish a
b i bli h
powerful message of identity
g y
through the marketing of its
past using records, objects
and stories.

3. Baseline and LPMA
LPMA has a unique
identity which is a product
of its past. Baseline
p
allows us to tell the story
of our achievements, our
achievements
culture, our reputation
d d t
and our products and d
people.

4. What about the archives?
• Existing strategy for
records – images
available on SIX;
• Physical records at
State archives

5. What was our purpose?
p p
• to excite the imagination;
• to communicate a
message of longevity,
provenance and stability;
• to provide information on
hi l
our archival resources,
objects and heritage on
Crown Land.

6. Physical or virtual?
y
1810: Expanding
Sydney at the
Museum of Sydney
in April 2010 to
coincide with FIG
and M
d Macquariei
2010.

7. Project Steps
j p
•Commitment of staff;
•Business Initiative
p
Proposal;;
•Presentation to
business;
•Content
Management Guide;

8. Project Steps
j p
• Design Brief;
• Technical Architecture;
• Budget Bid;
• User survey;
• Publicity;
• Launch;

9. Recommended Steps
• Event impetus
• Know your market
• Reassurance for audience
• Have business backing
• Joint initiatives
• Look for opportunities

10. Forward Planning
• Design allows expansion
• E newsletter
• Exhibition Register
• News and Events

11. What’s next – future e e s
a s e u u e events?
• 200 year anniversary of
crossing of Blue
Mountains
• 200 year anniversary of
Bathurst
• 100 year anniversary of
y y
Queens Square

12. What’s next – architecture
changes?
• Amendments to Government
Property
Propert Register to allo for
allow
s.170 information
• Link GPR and baseline

13. What’s next – future exhibitions?
What s
• Where We Live
• Heritage Attractions on
Crown Land
• Stories from the Field