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Today’s Market deal with the survival of the 
fittest.
A. Idea Generation 
B. Idea Screening 
C. Concept Development 
D. Concept Testing 
E. Product Development 
F. Product Testing 
G. Test Market 
H. Commercialization
1. Introduction 
2. Growth 
3. Maturity 
4. Saturation 
5. Decline
Hollow Brand
1. Product 
2. Service 
3. Distribution 
4. Personnel 
5. Image
Laptops now a days is most essential gadget in 
our life. People use it to keep records of all vital 
data that can be needed at any moment of time. 
So it is necessary to take care of it and save it 
from internal as well as external damages. To 
save laptops from physical damage recently 
TUFF BOOK has been launched which is Shock 
Proof, Water Proof and can even take your’s 
load in itself.
Samsung Galaxy because of its 
ANAROID OS is apple biggest 
competitor today in Mobile 
Segment
Presented By: 
Sonali Srivastava
Presented By: 
Sonali Srivastava

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Product Development

  • 1.
  • 2. Today’s Market deal with the survival of the fittest.
  • 3. A. Idea Generation B. Idea Screening C. Concept Development D. Concept Testing E. Product Development F. Product Testing G. Test Market H. Commercialization
  • 4. 1. Introduction 2. Growth 3. Maturity 4. Saturation 5. Decline
  • 6. 1. Product 2. Service 3. Distribution 4. Personnel 5. Image
  • 7. Laptops now a days is most essential gadget in our life. People use it to keep records of all vital data that can be needed at any moment of time. So it is necessary to take care of it and save it from internal as well as external damages. To save laptops from physical damage recently TUFF BOOK has been launched which is Shock Proof, Water Proof and can even take your’s load in itself.
  • 8. Samsung Galaxy because of its ANAROID OS is apple biggest competitor today in Mobile Segment
  • 9. Presented By: Sonali Srivastava
  • 10. Presented By: Sonali Srivastava