TobocBiz is fast gaining name for being 'The Destination' for Digital Marketing Services in US, Canada and Europe. Learn on why we call ourselves Gurus, and how our approach is different, structured and well thought through.

1. Why are we called
“Digital Marketing
Gurus”?
Authored by Sreejesh K M, Head of Digital Marketing, TobocBiz.com
1

2. Content Is the King
Content Strategies that “Worked” in the past
• Content Strategy motivated by results
• Content Strategy gives birth to “Keywords”
• Streamlined strategy for online and offline, social content
• Focus on Content with Substance and Pull
• Delivery, Governance and Monitoring for sustainable results
Consistency of Strategy Across Platforms
• On your Website
• On Social Media platforms
• Blogs, Articles, Press
• Forums
TobocBiz.com, The Digital Marketing Gurus 2

3. Keyword Strategy is the Key
Keyword Strategies that “Worked” in the past
• Long Tail Vs. Short Tail keyword Strategies
• Keywords aligned to Content Strategy
• Keywords aligned to Industry
• Focus on Keywords with Pull
• Focus on Keyword Insights
• Delivery, Governance and Monitoring for sustainable results
Consistency of Strategy Across Platforms
• On your Website
• On Social Media platforms
• Blogs, Articles, Press
• Forums
TobocBiz.com, The Digital Marketing Gurus 3

4. Regular Blogging Vs. Power Blogging
Visualize and Send for Update and
Act Write Review Publish
Regular Blogging
• 2 hours typically from Act to Publish
• 200 -250 words
• Author works on pre-defined setup of topics
Research on
Interact and Keyword Analysis,
Discover Understand
requirement,
Hash tag analysis
Domain
Image / Tuned,
Visualize Content
Info-graphics
Collated
content
Send for Update and
Execute Write
Review Publish
Power Blogging
• Aligning with content Strategy
• 6 hours typically from Discovery to Publish (excluding designer’s efforts)
• Roughly 450-500 words
• More effective off-page promotions possible via this blog, better results
TobocBiz.com, The Digital Marketing Gurus 4

5. Structured On-Page and Off-page SEO program
 Eval Reports  Recommend  Implementat  Off-page SEO activity Weekly/Monthly
ation Reports ion Status Reports
Report
Stage I Stage II Stage III Stage IV
Website On-Page Implemen Off-Page SEO, Monitoring and
Eval SEO tation Reporting
Week 1,2 Week 3 Week 4 Month 2 onwards, every month
Project Management, Account Management
TobocBiz.com, The Digital Marketing Gurus 5

6. On-Demand or Monthly SEM/SMM
 1.SEM Keyword  Monthly Summary SEM reports from Google PPC, FB
Report PPC
 2. Campaign  Automated Repots from Google PPC, FB PPC
Settings
 Continuous Campaign Optimization
 Consulting  Tuning region, audience and market
 Initial Setup  Monitoring and Reporting
On-Demand /
Every month
1 week
Project Management, Account Management
TobocBiz.com, The Digital Marketing Gurus 6

7. Advanced SEM/SMM Programs from TobocBiz
1.SEM Keyword
Report
2. Campaign Settings
Engage Get Feedback
/Consult & Keyword Strategy Revise Keyword
per Category, on Strategy
from Strategy, Landing Initial Setup
Identify Top Landing pages
Categories Stakeholders Pages
1-2 week
Analyze which • Continuous Campaign
Content or Optimization
Keywords are • Tuning region, audience
Working and market
 Monthly Monitoring
and reports from
Campaigns
Every month
Project Management, Account Management
TobocBiz.com, The Digital Marketing Gurus 7

8. Social Media Optimization Programs
Initial Strategy Interact with Revise Execute and
Research
Prep Client
SMO reports
Strategy
Get Approval
Report
Monthly Revision of Strategy based on Reports
Project Management, Account Management
SMO Platforms
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Google+
TobocBiz.com, The Digital Marketing Gurus 8

9. Advanced Community Activities
Monthly Revision of Strategy
Revise based on Reports
Strategy
Research SMO reports
TobocBiz Sr.
Submit
Community Review Report
Manager
Project Management, Account Management
SMO Platforms Key Benefits
 Yahoo Answers  Higher Quality Traffic
 Blogs  Lasting Value
TobocBiz.com, The Digital Marketing Gurus 9

10. Detailed Estimation
Complexity Total
3 Feature/Function (Hours)
3.1 SEO
Onpage Custom 5.0
Offpage Custom 40.0
Custom Reporting Custom 6.0
51.0
3.2 SMO -
Community M anagement Custom 60.0
Custom Reporting Custom 6.0
66.0
3.3 SEM -
Facebook/Google CPC Campaign Custom 24.0
-
3.4 Regular Blogging Custom 8.0
-
Total 149
TobocBiz.com, The Digital Marketing Gurus 10

11. TobocBiz Guarantees
Unethical SEO techniques are strictly prohibited in our SEO
work.
No breaking changes on your website without prior approval.
We do not give false ranking guarantees.
Every TobocBiz Proposal will have
Clearly Outlined Scope, Out of Scope, Deliverables,
Estimates, Budget and Timeline, Guarantees, Single Point
of Contact, Account Management Contact and Escalation
Matrix
The Dollar Amount/month for chosen programs,
SEO/SEM/SMM/Blogging/SMO = $X / month
TobocBiz.com, The Digital Marketing Gurus 11

12. To know more, feel free to write to us
interact@tobocbiz.com or visit
www.TobocBiz.com
TobocBiz.com, The Digital Marketing Gurus 12