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MOJO: Mobile journalism in HK
Smartphonesfor smarter reporting

Stephen Quinn, PhD
digital development editor
South China Morning Post,
Hong Kong SAR, CHINA
Mobile: +852-9619-1922
Email: stephen.quinn@scmp.com
About Stephen Quinn
• 1975-95: reporter, producer and editor in 5
  countries
• 1996-2011: university journalism professor
• published 17books and 3 teaching manuals
   – Latest book out earierthis year
   – Since 2000: >160 presentations in 32 countries
   – Trained journalists in 10 countries
• consultant with WAN/Ifra, Newsplex and
  Innovation International
• Online News Association’s international
  committee
Smartphone = tech
convergence

         Brings together
         many tools
Why is mojo important?
• Mojo delivers multi-media forms of breaking
  news almost live(delay of few seconds) …
• From the field to the TV newsroom or web
  sites
• Multi-media builds audiences online
• Bigger audiences mean higher advertising
  revenues …
     • 85% online news sites use video (33% rise since
       2010)
     • Source: DS Simon web influencers’ survey, May 2011
Quinn worked as a mojo …
• September
  2008: Grand final
  preview
• Media scrum: >50
  journalists; no private
  i/v
• Player thought I was
  just taking a photo …
• I got only individual i/v
• Streamed live video to
  newspaper web site
  seconds later
Good and bad of the iPhone

GOOD                 BAD
• Easy to use        • Lens needs cleaning
• Discreet/compact   • Battery life
• Always connected   • Data charges
• Potential for      • Tempting to thieves
  journalism
Keep your lens clean!
#1 cause of video problems: dirty optics
(the phone is in your pocket, after all…)
Battery options: Digipower
Spare battery: Mophie Juice
Battery charger: Lifetrons

              • Euro 40

              • 4,800 mAh
                (enough for 2 or 3
                complete charges
                of iPhone)
WARNING: Data charges

• Streaming video involves lots of data
  and someone will need to pay for those
  data

• Option: Use free wi-fi

• Where to find wi-fi?
Pocket wi-fi from PCCW
WELCOME TO

THE MOJO REVOLUTION

 Mojo means you can do broadcast
 journalism with only a mobile
 phone
Cheaper than O/B vans
             • Expensive to
             operate
             • Require a crew
             • Limited number
VJ=video journalist Mojo=mobile journo
 Backpack reporting kit   Mobile phone reporting kit
MOJO course UNNC June 2011
Mojo toolkit (7 at UNNC)
Cost of a mojokit
                                   Prices in $US
• Mobile phone (iPhone 4, 32Gb) = $550
                               Cheaper option: use
• OWLE Bubo = $160/170         iTouch or iPhone
• Microphone = $25             3GS
• Software = $60 (1st Video)
• SIM card = $2
• My-fi device (egHuawei) = $80 (or free wi-
  fi)
• Battery charger = $100
Total: about $977 or 987
1st video by Vericorder
          • Canadian company
          Vericorder creates
          sophisticated software
          for mobile phones
          • Produce TV news
          stories on iPhones
          • Edit video and multi-
          track sound on mobile


          1st video app launched at
          NAB in Las Vegas April
          2010;new version for NAB
Video quality varies …

• iPhone 3GS = standard definition (SD)
• iPhone 4 = high definition (HD2/720)
• iPhone 4S (Nov 2011 in HK) = HD (1080)
OWLE Bubo hardware
   Use OWLE Bubo
   to get steady
   video and
   microphone for
   better sound
Now being used for movies!

                    Link to video
BUBO + lens = better images
Quinn’s MOJO book
• Mojo: Mobile Journalism in
  the Asian Region (Konrad
  Adenauer Foundation)
• Published December 2009
• Second edition Feb 2011
• Third edition January 2012
Thank you for your time

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Mojo DW Akademie Quinn

  • 1. MOJO: Mobile journalism in HK Smartphonesfor smarter reporting Stephen Quinn, PhD digital development editor South China Morning Post, Hong Kong SAR, CHINA Mobile: +852-9619-1922 Email: stephen.quinn@scmp.com
  • 2. About Stephen Quinn • 1975-95: reporter, producer and editor in 5 countries • 1996-2011: university journalism professor • published 17books and 3 teaching manuals – Latest book out earierthis year – Since 2000: >160 presentations in 32 countries – Trained journalists in 10 countries • consultant with WAN/Ifra, Newsplex and Innovation International • Online News Association’s international committee
  • 3. Smartphone = tech convergence Brings together many tools
  • 4. Why is mojo important? • Mojo delivers multi-media forms of breaking news almost live(delay of few seconds) … • From the field to the TV newsroom or web sites • Multi-media builds audiences online • Bigger audiences mean higher advertising revenues … • 85% online news sites use video (33% rise since 2010) • Source: DS Simon web influencers’ survey, May 2011
  • 5. Quinn worked as a mojo … • September 2008: Grand final preview • Media scrum: >50 journalists; no private i/v • Player thought I was just taking a photo … • I got only individual i/v • Streamed live video to newspaper web site seconds later
  • 6. Good and bad of the iPhone GOOD BAD • Easy to use • Lens needs cleaning • Discreet/compact • Battery life • Always connected • Data charges • Potential for • Tempting to thieves journalism
  • 7. Keep your lens clean! #1 cause of video problems: dirty optics (the phone is in your pocket, after all…)
  • 10. Battery charger: Lifetrons • Euro 40 • 4,800 mAh (enough for 2 or 3 complete charges of iPhone)
  • 11. WARNING: Data charges • Streaming video involves lots of data and someone will need to pay for those data • Option: Use free wi-fi • Where to find wi-fi?
  • 13. WELCOME TO THE MOJO REVOLUTION Mojo means you can do broadcast journalism with only a mobile phone
  • 14. Cheaper than O/B vans • Expensive to operate • Require a crew • Limited number
  • 15. VJ=video journalist Mojo=mobile journo Backpack reporting kit Mobile phone reporting kit
  • 16. MOJO course UNNC June 2011
  • 17. Mojo toolkit (7 at UNNC)
  • 18. Cost of a mojokit Prices in $US • Mobile phone (iPhone 4, 32Gb) = $550 Cheaper option: use • OWLE Bubo = $160/170 iTouch or iPhone • Microphone = $25 3GS • Software = $60 (1st Video) • SIM card = $2 • My-fi device (egHuawei) = $80 (or free wi- fi) • Battery charger = $100 Total: about $977 or 987
  • 19. 1st video by Vericorder • Canadian company Vericorder creates sophisticated software for mobile phones • Produce TV news stories on iPhones • Edit video and multi- track sound on mobile 1st video app launched at NAB in Las Vegas April 2010;new version for NAB
  • 20. Video quality varies … • iPhone 3GS = standard definition (SD) • iPhone 4 = high definition (HD2/720) • iPhone 4S (Nov 2011 in HK) = HD (1080)
  • 21. OWLE Bubo hardware Use OWLE Bubo to get steady video and microphone for better sound
  • 22. Now being used for movies! Link to video
  • 23. BUBO + lens = better images
  • 24. Quinn’s MOJO book • Mojo: Mobile Journalism in the Asian Region (Konrad Adenauer Foundation) • Published December 2009 • Second edition Feb 2011 • Third edition January 2012
  • 25. Thank you for your time

Notas do Editor

  1. Convergence as in convergence technology
  2. Explain data charges and reimbursement …
  3. Lower mAh so not so good asLifetrons
  4. Explain milli-amps (need minimum 4,000). This one is only about 1.2 mAh
  5. 400 HKD = 40 euro
  6. Put assembled list of free wifi on whiteboard
  7. VJ: Equipment is bulky, expensive, requires lots of training. Mojo: discreet, small, easy to use, easy to train. Show mobile with
  8. $US 980 = RMB 6,409
  9. Paranmanjang is a South Korean horror fantasy film released late January 2011. Shot entirely on iPhone 4. Financed by KT (Korean Telecom), the company that supplies the iPhone in South Korea
  10. OWLE Bubo + iPhone + telephoto lens. See globalmojo.org post on this subject