Spyros langkos Leadership Style: The Performer

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Spyros langkos Leadership Style: The Performer Exuberant lover of life, people, and material comforts. Enjoy working with others to make things happen. Bring common sense and a realistic approach to your work, and make work fun. Flexible and spontaneous, adapt readily to new people and environments. Learn best by trying a new skill with other people. http://discover.ly/personality_profile/quiz

Liderança e gerenciamento

Exuberant lover of life, people, and
material comforts.
Who am I:
 Outgoing
 Friendly
 Accepting
Performer: Leadership Style

 Enjoy working with others to make things
happen.
 Bring common sense and a realistic approach to
your work, and make work fun.
 Flexible and spontaneous, adapt readily to new
people and environments.
 Learn best by trying a new skill with other
people.
Performer: Leadership Style

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Παρουσίαση στο 3rd Student Excellence Conference 2015 Η Αθήνα ως διεθνής τουριστικός προορισμός: μια εμπειρική μελέτη της εικόνας της πόλης και του ρόλου των τοπικών «φορέων μάρκετινγκ προορισμού» Σπύρος Λάνγκος, Mediterranean College Αθήνα - Σχολή Διοίκησης Επιχειρήσεων http://www.medcollege.edu.gr/en/student-excellence-conference-programma Προορισμοί σε όλο τον κόσμο σε μεγάλο βαθμό ανταγωνίζονται μεταξύ τους, προκειμένου να διατηρηθεί η ελκυστικότητα και την ανταγωνιστικότητά τους στην παγκόσμια τουριστική βιομηχανία. Για να γίνει αυτό, είναι απαραίτητο για τις αρχές προορισμού να είναι σε θέση να αντιμετωπίσουν τις διαφορετικές ανάγκες των διαφόρων τμημάτων της αγοράς, καθώς και για την εικόνα τους και να διαχειρίζονται τους προορισμούς με τρόπο που προσελκύει τους τουρίστες. Με άλλα λόγια, θα πρέπει να εφαρμόσουν αποτελεσματικά Destination Marketing, ο όρος που αναφέρεται στην προώθηση των τουριστικών προορισμών ως μέσο βελτίωσης της εικόνας και τη δημοτικότητά τους, Η τουριστική βιομηχανία στην Ελλάδα είναι ένας από τους σημαντικότερους τομείς της οικονομίας που αφορά στη χώρα της αξίας (Ελληνική Στατιστική Αρχή, το 2014). Υπάρχουν πολλές δημόσιες και ιδιωτικές οργανώσεις που εμπλέκονται στην τουριστική βιομηχανία στην Ελλάδα. 6 προσωπικές συνεντεύξεις με στελέχη που εργάζονταν σε 6 διάσημα τοπικά DMOs. τεχνικές δειγματοληψία χωρίς πιθανότητα, τα μέλη του δείγματος επιλέγονται με βάση τη γνώση, τις σχέσεις τους και την εμπειρογνωμοσύνη όσον αφορά ένα θέμα έρευνας Η ανάλυση περιεχομένου χρησιμοποιείται για την ανάλυση των δεδομένων που συγκεντρώθηκαν από τις προσωπικές συνεντεύξεις.

Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...

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Student Excellence Conference 2015 Η Αθήνα ως Διεθνής Τουριστικός Προορισμός: Μια εμπειρική μελέτη της εικόνας της πόλης και του ρόλου των τοπικών "φορέων μάρκετινγκ προορισμού" Σπύρος Λάνγκος - Mediterranean College Αθήνας - Σχολή Διοίκησης Επιχειρήσεων

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DIRECTION BUSINESS NETWORK publishes more than 25 printed and electronic titles and maintains a strong web presence, aiming to promote and support different sectors of Greek economy. It offers daily valid, timely and comprehensive information covering the following areas: Marketing, Communication & Media Retail & Manufacturing Corporate Social Responsibility New Technology & Telecommunications Personal Care Sport Established Relationships with Purchase (Loyalty) The immediate, reliable and interactive communication with the markets in which it operates, placing the company at the heart of business developments and new modular market trends. Through its publications, DIRECTION offers objective information and valuable working tools in all professional sectors covered (Opinion Leaders, Opinion Makers, Decision Makers), systematically highlighting businesses, products or services, and people or groups behind them. The deep expertise and experience necessary to create mutual trust and cooperation with the overall market and lay the foundation for the further expansion of its activities DIRECTION. Added Value As part of the continuous expansion of its activities, DIRECTION has the necessary expertise (know-how) for the further expansion of "niche" markets covered by the provision of new services / products, with special concern to increase the added value for the company's customers, the exploitation of synergies (synergies) and creating economies of scale. Vision - Objectives With great sensitivity and awareness of the needs and significant changes experienced by the Greek market today, DIRECTION meets the challenges of the time and is always in mind providing information, support and assistance to the business community of our country.

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INDEPENDENT STUDΥ “Athens as an international tourism destination: An empirical investigation to the city’s imagery and the role of local DMO’s.” The aim of this project was to identify the role of DMOs in promoting Athens as a tourist destination, as well as to evaluate their effectiveness in terms of marketing and managing the tourist product of Athens, its popularity and imagery. ABSTRACT The aim of this thesis is to identify the role of DMOs in promoting Athens as a tourist destination, as well as to evaluate their effectiveness in terms of marketing and managing the tourist product of Athens, its popularity and imagery. For that purposes, 6 personal interviews were conducted with executives who were working in 6 famous local DMOs operating both generally in Greece and specifically in Athens. The result of this study indicated that DMOs are playing a crucial role for the promotion of Athens as a tourist destination. DMOs key responsibilities include: development of sophisticated online marketing strategies, creation of high quality published material, participation in international tourism fairs for developing relationships with key stakeholders and development of network synergies with airline companies, and international tourism organizations. Athens is a destination with great potential for future growth and for that reason DMOs have designed certain plans for the next three years in order to exploit the opportunities which are presented. The future plans of the DMOs give particular emphasis in the opening in new tourist markets and more particularly in the markets of Russia, Turkey China, and USA. Besides, DMOs will focus in five forms of tourism which can be developed successfully in Athens, namely: 1) cultural tourism, 2) health tourism, 3) luxury tourism, 4) city break tourism, and 5) convention tourism On the other hand, the executives of the DMOs underlined several problems which prevent the tourism development of Athens. The majority of these problems are related with the business environment in Greece which has become less competitive due to the crisis. Besides, the city as a destination faces the problems of seasonality as well as missing infrastructures. Finally, the research showed that DMOs have established strong and long term relationships with DMOs in foreign countries. These partnerships allow the Greek DMOs to be updated concerning the trends of the global tourism market as well as enhance the movement of tourists between cooperating countries. Nevertheless, the promotion of Athens as a tourism destination requires a more concerted effort between the public and the private stakeholders which are involved in the tourism industry. The benefits will be multiplied for businesses, the state and the society in general.

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High Expectations? Why not ! A generic framework for achieving high quality in a student’s performance Abstract: High school students are used to a certain way of working in a protective school environment, closely supervised by their teachers. The collaborative partnership between Mediterranean College and the University of Derby involves a transition to the more demanding academic environment, which requires certain skills and specific ways of operating and working. This includes the need to discover and acquire knowledge, but also to critically evaluate all the information that is offered to them and it demands a well-defined working framework. As students themselves begin to understand the academic demands of the modules, the role of the academic tutor is vital in showing the way to these students and helping them progress, up to the level where their work can even become part of the academic community by publication in a conference or journal. If these requirements are met, we can definitely have high expectation from nearly all of them. This workshop is led by Mediterranean College and involves participation by a Programme Leader and a group of students studying Business and Computing undergraduate and post graduate programmes. Disclaimer & Copyright: University of Derby Mediterranean college Langkos Spyros

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Η παρουσίαση αυτή στοχεύει στην παροχή μιας στρατηγικής ανάλυσης της διαχείρισης της Alfa Pastry SA, ένας από τους πιο σημαντικούς παράγοντες, που δραστηριοποιούνται στην ελληνική αγορά κατεψυγμένων βιομηχανίας επεξεργασμένων τροφίμων. Όπως συμβαίνει με τις περισσότερες ελληνικές επιχειρήσεις, Alfa λειτουργεί σε ένα ταραχώδες οικονομικό και πολιτικό περιβάλλον. Την ίδια στιγμή, οι Έλληνες καταναλωτές δίνουν έμφαση στις χαμηλές τιμές και υψηλή ποιότητα των προϊόντων διατροφής. Χάρη στην ποιότητα και την καινοτομία της, η Alfa κατάφερε να βελτιώσει σημαντικά την αύξηση των πωλήσεων από το 1998. Ωστόσο, η ανταγωνιστική θέση της στην βιομηχανία καθώς και οι απειλές που έχει να αντιμετωπίσει, σημαίνει ότι η εταιρεία πρέπει να κάνει βήματα προς τη βελτίωση της. Η ανάπτυξη της αγοράς, η αποτελεσματική προώθηση, η ανάπτυξη των online πωλήσεων, η διαφοροποίηση των προϊόντων, καθώς και ο δημοσιονομικός ελέγχος είναι μόνο μερικοί από τους τρόπους με τους οποίους θα μπορούσε να ενισχύσει Alfa και να διατηρήσουν τη μελλοντική ανάπτυξη και την ανταγωνιστικότητά της.

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Customer Behaviour & Decision Making This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique. “...Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs. The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality. This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use. A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996). The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment. Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors. The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk) People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.

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Εθνικό Αρχαιολογικό Μουσείο - Delivering Customer Service Δυνατά Σημεία • Οργανισμός που υπάγεται σε κυβερνητική δικαιοδοσία • Ισχυρή αναγνωσιμότητα στη διεθνή αρχαιολογική κοινότητα (επιστημονική & μη) • Σχετικά καλή διαδικτυακή παρουσία • Έντυποι οδηγοί ξενάγησης • Υψηλός αριθμός διεθνών επισκεπτών • Price: Μείωση τιμής στα 5 ευρώ, κάρτες μέλους • Promotion: Χρήση ψηφιακών μέσων, Στοχευόμενο placement διαφήμισης (Ελ. Βενιζέλος), ανάπτυξη συνεργειών (Ξενοδοχεία-tour operators), Direct marketing • Product / service: Touch screen (διαδραστικά μέσα), δημιουργία εστιατορίου βελτίωση των υποδομών του εξωτερικού χώρου • Place: Συνεργασία με εταιρείες τουριστικών λεωφορείων για βελτίωση προσβασιμότητας τουριστών στο μουσείο • Physical Evidence: Εκσυγχρονισμός εσωτερικού χώρου, Μουσική υπόκρουση (π.χ κλασσική μουσική), Βελτίωση φωτισμού • People: Εκπαίδευση προσωπικού, Ομοιόμορφη ενδυμασία υπαλλήλων • Process: Τοποθέτηση σήμανσης, εκμετάλλευση διαδραστικών μέσων (ψηφιο- ποίηση εκθεμάτων) MARKETING MIX (7PS) Αδύνατα Σημεία • Έλλειψη σύγχρονων ψηφιακών/ηλεκτρονικών μέσων • Έλλειψη διαδραστικής σύνδεσης με άλλα κατά τόπους Μουσεία στον κόσμο • Έλλειψη υλικού ηλεκτρονικής μάθησης & εσωτερικής εκπαίδευσης προσωπικού • Υπηρεσίες προσανατολισμένες στο φυσικό επισκέπτη-πελάτη ΑΝΑΠΤΥΞΗ ΥΠΗΡΕΣΙΩΝ Ο κύριος παράγοντας για τους πιθανούς επισκέπτες, όταν αποφασίσουν να επισκεφθούν ένα μουσείο, είναι πολύ περισσότερο το περιβάλλον στο σύνολό του και η αλληλεπίδραση με τη συλλογή . Προσφορά ευκαιριών για εμπλοκή .

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MEDIA STROM: « We stay awake…so that you can sleep better » This study concentrates on the marketing plan of the Greek company Media Strom S.A (Athenian Mattresses Industry) and the development of a new product in a new market: in the case of product diversification through innovation. This report reviews and evaluates the marketing plan of a well known and established business, Media Strom S.A and recommends an alternative marketing strategy for the needs of product diversification strategy. We examine this proposition alongside with the ongoing marketing plan of the company, as a one to one consultation process. The paper attempts an overall analysis of the current market, the competition and the influences of the external environment. Furthermore, presents the company‟s capabilities and internal processes, highlighting the strengths and opportunities of the organization. The solution proposed by this paper moves to the field of product innovation (product case: sleeping pillow enhanced with internal speakers with connector for smartphones), so that it positioned as an inspirational product with distinctive quality and technological function. It mainly focus on introducing a modern relaxing sleep session to the user, which provides affordable bed and sleep-related products to young middle age groups of people with concerns over technology and comfort. The stated objective here, concerning price analysis, is that the above product category should reach 1/10 of the overall sales of the company, with regional targeting of the western societies, which are more technologically advanced and innovation friendly. Supporting the above mention, the delivered profit margins are expected to be small with a rising ongoing trend, in the first semester of the launching process. But as the assembly product line grows in numbers and manufacturing experience, the business profits will accumulate as it becomes a usual business service, ensuring the smoothing between marketing and factory operations. Company profile: Media Strom was established in 1967 from the brothers John and Nick Niarchos, aiming to offer mattresses that improve the quality of sleep and set new standards on the market. It is thought to be the No.1 company in the mattress industry, having a presence in the field for over 4 decades. It is a 100% Greek-owned company, having offered great sleep up to 3 generations so far. They have eco-friendly facilities without gas and waste emissions due to their strict recycling and packaging program and collaboration with the Hellenic Recovery Recycling Corporation. The history of the firm is filled with innovations that changed the way that most Greek people slept. Above 2,5 million Greek citizens today wake up in a bed or a mattress of Media Strom. The New Sophisticated Factory of Media Strom builted in 2010, is the jewel of the world quilting, confirming entrepreneurship and healthy development.

Marketing Plan: Product diversification strategy - Media Strom SA

Spyros Langkos

As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends” This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal luxury products retailer) and how it is implemented across international culture: the expansion in China. This report was created to point out the mixed marketing communications plan for Folli Follie, in order to strengthen the FF Group reputation and motivate the end-user confidence. Key factors for this communication are International Culture and Access to Global Market. We choose to focus on these two topics, because international employees and customers need more guidelines on these specifics.  International Culture: raise awareness upon cultural differences and increase diversification rates.  Access to Global Market: to expand the awareness of the impact of the Global Environment in new emerging markets. The guidelines include: - Branding: create & use consistent message and image - Efficiency: create re-usable content & high impact channels,such as a multimedia website and social media - Data metrics: plan activity measurements & future decision making data. The Goals of this plan form from three levels: 1) Strengthen the reputation of Folli Follie 2) Attract new customers and enhance satisfaction 3) Create engagement and positive industry buzz (word of mouth) The purpose of this plan is to support the practices, policies and the action plan of the Folly Follies Group and relate them with the business goals and vision, in order to raise awareness, loyalty and customer relationship. This report strongly recommends the enhance of the company’s recent global campaign theme “ What are you crazy for? ”, based on the results of the situation analysis. The primary targets of this communications are the Chinese youth, the international employees of the group and the Chinese post-modern woman & man. Secondary targets are China’s major cities, fashion shows, local agencies.We have investigated the possible launch of the Folli Follie in China, where we will try to combine the Folli Follie’s “way of doing” with the local Chinese market. Our mission therefore, is to successfully introduce the brand, while paying attention to the Chinese needs and expectations. History and achievements of the company: Folli Follie is a Greek company which designs, manufactures and distributes jewelry, watches and fashion accessories. The company offers assortments in fashion accessories such as handbags, small leather goods, belts and sunglasses. Following a philosophy of affordable, fashionable luxury, the exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands. Folli Follie established itself as a pioneer in the market when it introduced, amongst its first collections jewelry creations made of silver combined with murano g

Integrated Marketing Communication Plan for Folli Follie

Spyros Langkos

This study concentrates on presenting the development of an idea for a new service for the National Archeological Museum of Athens. The main focus here, is to state how this new proposed service is consistent with the museum brand and in what way it will add value to the customers. Museum history: AMA is the first national archaeological museum in Greece and was established by prime minister of Greece Ioannis Kapodistrias in Aigina in 1829. Subsequently the archaeological collection was relocated to a number of exhibition places until 1858, when an international architectural competition was announced for the location and the architectural design of the new museum. The current location was proposed and the construction of the museum's building began in 1866 and was completed in 1889 using funds from the Greek Government, the Greek Archaeological Society and the society of Mycenae. Major benefactors were Eleni Tositsa who donated the land for the building of the museum, and Demetrios and Nikolaos Vernardakis from Saint Petersburg who donated a large amount for the completion of the museum. The National Archaeological Museum houses some of the most important artifacts from a variety of archaeological locations around Greece from prehistory to late antiquity. It is considered one of the great museums in the world and contains the richest collection of artifacts from Greek antiquity worldwide. It is situated in the Exarcheia area in central Athens between Epirus Street, Bouboulinas Street and Tositsas Street while its entrance is on the Patission Street adjacent to the historical building of the Athens Polytechnic university (AMA website,2012). In recent years museums have changed from being predominantly custodial institutions to becoming increasingly focused on audience attraction. New emphasis is placed on museum-audience interactions. This change in the purpose and priorities of museums has impacted upon the nature of museum service context and delivery of service products (A.Gilmore, 2002). This report aims towards the development of a new service offering for the Athens Archeological Museum. Our proposal, is to facilitate innovation and embrace the ongoing trend which is on the rise, to update museums technological standards by introducing services concerning web interconnectivity and interaction of the museum with it’s visitors. Traditionally, the prime function of the museum has been to gather, preserve and stuy objects. Our plan is to maintain a data-collection focus.Today’s museum role has been upgrated. They are not only the gatekeepers of heritage and tradition, but have transformed to an active community enforcer. Therefore, in this digital era strengthening museums through information and data-sharing they will be better able to meet both demanding bottomlines of sustainability (financial solvency and mission execution).

New Service Development Proposal for Athens Archeological Museum

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New Service Development Proposal for Athens Archeological Museum

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This paper "Beyond the Codes: Repositioning Towards a Sustainable Development," presented in 2013, underscores the crucial role of effective communication in driving sustainability within engineering practice. While traditional engineering approaches have relied heavily on codes of measurement and standardization to ensure safety and efficiency, the paper argues for a fundamental repositioning of engineering towards sustainability. This repositioning, depicted as going "beyond the codes," urges engineers to integrate sustainability principles into their work. Engineers must recognize that sustainability encompasses environmental stewardship, social equity, and economic prosperity, transcending mere compliance with technical standards. This broader mandate requires engineers to engage in dialogue with diverse stakeholders, including policymakers, industry leaders, and communities. Effective communication becomes paramount in fostering collaboration and garnering support for sustainable initiatives. Moreover, engineers must embrace a new mindset that positions sustainability as a core aspect of their profession. They must advocate for sustainability within their organizations, challenging existing norms, and championing innovative solutions. This shift in perspective requires engineers to become proficient communicators, capable of articulating the value proposition of sustainability to various audiences. Internal communication within engineering firms is equally vital, fostering a culture of collaboration and innovation. Engineers must share knowledge, expertise, and best practices to accelerate the adoption of sustainable technologies and practices. Visual communication tools, such as data visualization, can aid in conveying complex technical information effectively. Ultimately, the paper emphasizes that effective communication is essential for repositioning engineering towards sustainability. By embracing communication as a core competency and championing sustainability, engineers can navigate the complexities of the 21st century and pave the way for a more sustainable future.

Beyond the Codes_Repositioning towards sustainable development

Nimot Muili

Your voice, smiling, facial expressions, body language, and genuine Hospitality are tightly connected. Always strive to be a Hospitality service professional. The importance of Smiling is vital in the hospitality industry. People who were or are being raised and educated on digital devices have not had the opportunity to learn and use the necessary and multiple communication skills the way previous generations did. It's a lost art that needs to be presented to the generations that followed the Baby Boomers. These are the generations alive today: Generation X, Generation Y (Millennials), Generation Z, and Generation Alpha.

W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional

William (Bill) H. Bender, FCSI

Software developers are intended to be massive, highly leverageable value creators for their companies and teams - using their creative and technical talent to build products themselves or mission-critical systems that facilitate the delivery of value inside the business. The blunt truth, however, is that many software developers would screw up tying their own shoes when left to their own devices. There's an abundant corpus of work out there on how managers routinely let down their software developers through insufficient planning, communication, listening, and support. In this talk we're going to explore the inverse - how individual software developers contributing to a project unintentionally sabotage their teams, their companies, their projects, and themselves through: * Immutable technical preferences + biases; * Bad attitudes; * Poor listening; * Inflexible and unproductive learning styles; * Risk aversion; * Incuriosity; * And more! Most importantly, in this talk we're going to try to address how we can help shift developers who want to learn and improve, but are have trouble executing, become the high value contributors they'd like to be.

How Software Developers Destroy Business Value.pptx

Aaron Stannard

International Ocean Transportation p.pdf

AlejandromexEspino

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KennethSwanberg