1. geeks sand

2. welcome to
geeks sand
presented in association with
sandCHI
#sandgeeks check-in @ Taste & Thirst

3. Hunter Jensen
Antengo

4. [Hello my name is]
I build for web/mobile.
My current projects are:

5. Antengo
• Mobile Microlistings
• 140 Characters
or less
• Location-Based
• Real-time

8. How It Works

9. The Supply and Demand
Chains

10. Chat

11. POST
• In 60 Seconds
• Actually … it’s
43.

12. Lesson 1 – Font size
• No Correlation
• 10-pt. Arial is our
friend
• Always listen to
your mother

13. Lesson 1 - Resolution
• Human Enter
Face Guidelines
• 13-Point
• Choose Carefully

14. Lesson 2 - Language
• Supply / Demand
Chain … eeeeek!

15. Lesson 2 - Resolution
• Requests / Offers
• Haves / Wants
• Haves / Needs
• Ads / Needs

16. Lesson 3 – Be Prepared

17. Lesson 3 - Fallout

18. Lesson 3 - Resolution

19. Future Functionality
• Reviews
• Platforms
• Mobile Payment

20. Making it Rain

21. Future Functionality -
Platforms

22. Mobile Challenge
• App Overload
• Poor discoverability
• Browser Compatibility ain’t shit.

23. Conclusion
Follow our mascot,
“Antuan,” on …

25. James Adams
ZapMe

26. James Adams
Co-founder, ZapMe

28. Top Reasons Why Business Cards Suck
1. Not free or instant
2. Easy to run out, forget at home
3. Your info eventually changes
4. How to notify people?
5. Storing & organizing is a hassle
6. Manually entering data sucks
7. No history or context
8. Can’t contact the recipient
9. No social media integration
10. Attachments?

30. Top Reasons Why Business Cards Rock
1. Extremely easy to use
2. Never fails
3. Only the “giver” needs one
4. A tangible, durable reminder
5. Take notes on the back
6. Demonstrates quality
7. Inspires confidence & credibility
8. Reflects personal & prof. values

38. What About Creepy Guys?

45. Thank You!
James Adams
Co-founder, ZapMe
james@zap.me
@zapmeinc

47. Travis Fawcett
Instant Tournament

48. Founded August 2009
Travis Fawcett
travis@instanttournament.com

49. Founded August 2009
Travis Fawcett
travis@instanttournament.com

50. Our Users

51. Our Product
In the Cloud
Software as a Service
CRM Tool

52. Mock ups
October 2009

53. Mistake 1: Making it COOL
January 2010
Not useful

54. Mistake 1: Making it COOL
January 2010

55. Mistake 1: Making it COOL
Programming
SimpleEdit
Scratch Your Own Itch
If we just solve our own problems,
chances are that we’ll solve a problem that
someone else has.

56. Mistake 1: Making it COOL
SimpleEdit FAIL
Cost - $9,000 and 2 months wasted!

57. Mistake 1: Making it COOL
What should have been done…
Prototype and customer test
Asked for customer feedback and help
Although I know the Internet,
I should not assume I know the customer

58. Mistake 2: Too Much on my Plate
Not Agile
Features change quickly after testing

59. Mistake 2: Too Much on my Plate
What should have been done…
Being Trapped in a box for 4 months - BLINDERS…
Break each part up into smaller pieces
Build smaller pieces (create a user) – 2 weeks at a time
Have customers test and watch them use it

60. Mistake 2: Too Much on my Plate
What should have been done…
Being Trapped in a box for 4 months - BLINDERS…
Break each part up into smaller pieces
Build smaller pieces (create a user) – 2 weeks at a time
Have customers test and watch them use it

61. What was learned
Build Half a Product, Not a Half-Assed Product
Don’t over do it - KISS
Get more customer feedback and listen
Make products easy to adapt to, not super cool and new
If your mom can use it, you’re in good shape

62. What was learned
Build Half a Product, Not a Half-Assed Product
Don’t over do it - KISS
Get more customer feedback and listen
Make products easy to adapt to, not super cool and new
If your mom can use it, you’re in good shape

63. Where are we now?
Only 4 tabs on top
Larger search area
Larger contact details
Cut out over 9 features
• Easy Emailer
• Contract Creator
• Food menu creator
• Charity Coach
• Reports
• … and more

64. Where are we now?
Everything in a Lightbox
Large text boxes
Limited information
Focus on simple

65. What to do now…
When customers request additional features, break them down
Work on development of additional features
Roll out to 10 customers at a time for beta testing

66. What we need 2011
Looking to hire
• Full time PHP, Zend Framework, Jquery developer
• Technical Copywriter
• 3 Full time sales representatives

67. Now What?
Head to the Bar and grab a beer!
Please talk with Travis after
Thank you Baxley Studios and SandCHI!

69. Ian Heidt
NeerLife

70. Qualcomm Services Labs, Inc. Proprietary & Confidential 70

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77. Qualcomm Services Labs, Inc. Proprietary & Confidential 77
Credit: Paul Adams, UX team at Google
“The Real Life Social Network”

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“Nobody wants
to make lists”

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UI optimized for
a small group,
your inner circle
Intentionally
degrades the
more people
you add

81. Qualcomm Services Labs, Inc. Proprietary & Confidential 81

82. Qualcomm Services Labs, Inc. Proprietary & Confidential 82
Just the places
you choose

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84. Qualcomm Services Labs, Inc. Proprietary & Confidential 84
Just the times
you choose

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89. Qualcomm Services Labs, Inc. Proprietary & Confidential 89

91. Jason Rinn
ArtikPix

92. Designing an App for Special
Education
Lessons learned making ArtikPix

93. ArtikPix was created by Jason
Rinn and Eric Sailers
Jason Rinn: Mobile App Developer
Eric Sailers: Speech Language
Pathologist

94. ArtikPix is designed to help children
with speech sound delays
An adult can also record data
about how successful the
child was

95. The app prompts the child with
words and sentences on flashcards
or in a matching game
The child can record their
speech, and compare it to a
professional recording

96. How did I find design flaws?
1. Check with the experts
2. Test your assumptions
3. Watch the students

97. 1. Check with the experts

98. A Professor of Special Ed saw a
problem in these pictures:

99. Many students will be distracted
by the image of the Sun
Children with Autism are especially
vulnerable to focusing on a
distracting image

100. 2. Test your assumptions

101. Why would you ever want to record
while the app is playing sounds?

102. Trying to prevent playback and
record at the same time just kept
causing bugs
I finally had to give up and find a way
to allow playback and recording at
the same time

103. Once I did, students started
recording the app sounds followed
by their speaking
It made it easier for some students to
compare their voices to the
professional one

104. 3. Watch the students

105. Eric noticed some students had
trouble pushing the buttons

106. The cause of the problem:
• Most buttons require users to touch
and release inside the button
• Some students don’t have the motor
control to keep their finger steady

107. How did we find the solution?
•The matching game only
reads where the child first
places their finger

108. The solution
•Now ALL buttons are custom
buttons that work like the
matching cards

109. What’s next?
•Now children do well with the app,
but adults are getting confused
•Adding cool new features, like video
capture

110. Oops, time to design for adults.
•Tutorials in the app
•Improve flow and consistency
of screens

111. Cool New Ideas
•Allow children to watch their mouths
form sound, compare to others
•Automatically write reports needed
for school districts or research