Effective Merchandising is one of marketing strategies

1. Merchandise
Strategy
From
Trading
to
Brand
Leadership
Samuel
Pranata

2. The
Func8on
of
Merchandising
As
part
of
a
marke8ng
strategy
According to the American Heritage Dictionary,
merchandising is the promotion of merchandise
sales, as by coordinating production and
marketing and developing advertising, display,
and sales strategies: basically everything we do
to sell a product to the consumer.

3. The
Func8on
of
Merchandising
As
a
brand
representa8ve
How to Create Customer Dreams in Your
counter?
Have you ever walked into a counter and just
fallen in love?
It’s as if the counter was created just for you.

4. Key
Element
• Esthe8c
Your merchandising will determine how consumers
perceive your brand.
You need to think carefully about the first
impression that you want customers to have.

5. Key
Element
• Func8onality
Does your merchandise display easy to manage?
Or does it overwhelm and confuse the viewer?

7. Key
Element
• Quality
What
happens
when
the
display
starts
geEng
lack
of
quality?
• Customers
no8ce.
• The
image
of
the
brand
starts
to
slip.
• The
display
no
longer
makes
an
aJrac8ve
first
impression.
• New
shoppers
aren’t
wowed
anymore.
• Exis8ng
customers
start
to
driO
away.

8. Key
Element
• Investment
Does your investment suit with brand positioning?
Or does it worth to spend that kind investment?

9. Key
Element
• Life
Time
One day your display is fresh and new
A couple of years later it looks a little worn around
the edges
Your merchandising is need to be modified

10. From
Trading
to
Brand
Leadership

11. Brand
Values
Martha
Tilaar
Group
1.
Holis8c
Eastern
Beauty
2.
Sustainable
Nature
3.
Exo8c
Innova8on
4.
Women
Inspira8on
5.
Responsible
Ci8zenship

12. TRADING:
Create
AJen8on
Place
case
picture
here

13. TRADING:
Create
AJen8on

14. TRADING:
Create
Sales

15. TRADING:
Create
Buzz
Place
case
picture
here

16. BRANDING:
Strengthen
Iden8ty
Place
case
picture
here

17. BRANDING:
Stage
Experience

18. BRANDING:
Build
Evangelism

19. Summary
Stay
Relevant
Stay
Consistent
Stay
Crea8ve

20. Thank
You

21. Reference
• Melanie
Mcintosh
(Inspire
Retail
Solu8on)
• February
25,
2008
·∙
Filed
under
News
Clips
·∙Tagged
American,
effec8ve
merchandising,
how
to,
Marke8ng,
Merchandising
• Source
Picture:
Coloribus,
Youtube
and
Internal
Company