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Another version of the presentation that David used to give on Spot.Us.
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- 4. An Economic Bummer • Enterprise reporting was traditionally bundled.
- 5. An Economic Bummer • Enterprise reporting was traditionally bundled. • Falling subscription rates.
- 6. An Economic Bummer • Enterprise reporting was traditionally bundled. • Falling subscription rates. • Web advertising doesn’t cut it. vendors. Lower rates + better advertising
- 7. An Economic Bummer • Enterprise reporting was traditionally bundled. • Falling subscription rates. • Web advertising doesn’t cut it. vendors. Lower rates + better advertising • More stories than reporters
- 8. An Economic Bummer • Enterprise reporting was traditionally bundled. • Falling subscription rates. • Web advertising doesn’t cut it. vendors. Lower rates + better advertising • More stories than reporters How can we keep communities informed?
- 10. The Audience is Connected “If the news is important it will come to me.” - NY Times “My readers know more than I do” - Dan Gillmor “Everyone is famous for 15 other people” - David Weinberger
- 11. The Audience is Connected “If the news is important it will come to me.” - NY Times “My readers know more than I do” - Dan Gillmor “Everyone is famous for 15 other people” - David Weinberger “Citizen Journalism” is Great. But it’s not the only means of participation!!!
- 12. How Spot.Us Will Work • Anyone can create a story idea. • Can ‘give back‘ to Spot Us community receiving temporary rights to content. • Groups form to ‘pledge’ resources. Community • Get quality content for a lower price. Can create story ideas. News Organizations Can invest in future content Reporters Pitch the public • Reporters write a contract for • Licenses under Creative hire. Commons • Groups form to ‘commit’ • Matches Qualty Assurance resources. editor paid 10% of the Spot.Us fundraising. • Organizes a marketplace They fundraise together. • takes no money, but asks for donations as well.
- 13. Micro-philanthropy isn’t New ...inspiration for Spot.Us • Kiva.org - Raises $1 million in loans every 10 days. • DonorsChoose - Raised $8 million last year for teachers. • SocialActionssites. 19 different micro- searches philanthropy
- 14. KEYS TO SUCCESS Micropayment sites Craigslist, eBay, Amazon Personal connection to Connects buyers and sellers in donation. an open market. Transparent about money. Everyone can EASILY participate. Viewed as a public good. Addictive and empowering Tap into wealth of networks. service. Gives a new sense of power.
- 15. Competitors and Collaborators “Anyone you think is a competitor is really a collaborator in disguise.” Other Media Experiments Future Partners • • Community and Civic ReelChanges.org organizations and leaders. • Representative Journalism. • News Organizations/Publishers • large and small. Reporterist.com • Freelance journalists.
- 16. Current Status • Received startup grant from Knight Foundation. • Just hired a developer - currently in agile development. • Beta should be ready in 4 months (but we know how development goes). • Starting talks with Universities, News Organizations and reporters. • Using a wiki until site is ready. Already have one success story and have a second pitch that we are fundraising for.
- 17. How You Can Help! • Refine the Process in SF - (Beta Test Anyone?) • Ensure old media principles. (Give us Feedback). • Get past the nonprofit blues. (Donate to the Organization). • Claw towards critical mass. (spread the word).