1. THE FUTURE OF SHARING
JANUARY 2013
© ALL RIGHTS RESERVED 2013 1

2. “SHARE” PREDICTION TERMOMETER
•People are willing to share more and more aspects of their lives with
other people, often people they don’t know at all.
•The main motivations are as follows: belonging, getting recognition
from others and improving social status.
•In the next couple of years sharing will be motivated by more
functional motivations like: saving money and time.
•Each person’s choice of sharing is as private as he perceives himself.

3. CONSUMERS STANDARDS:
• The evolution of sharing has created some new
standards that are here to stay:
•Nothing is private anymore
•Strong and on-going relationship with products and
brands through social sharing
•Crowd wisdom empowerment and appreciation

4. SHARE EVOLUTION - OVERVIEW

5. SHARE EVOLUTION - THOUGHTS 1
•The beginning of sharing
•The first preliminary stage of this
particular evolution had started in
anonymous talkbacks.
•Then it transformed into people
sharing their thoughts, ideas and
wishes with others - without
hiding behind a veil.
•Main motivations: belonging –
being part of the community.
Being insightful and caring.

6. SHARE EVOLUTION - CONTENT 2
•Reason why – mainly for
entertainment purposes: sharing
music and newspapers’/blogs’
articles
• Continued with push
applications, that share your
consuming content, like social
reader
•Main motivation: belonging

7. SHARE EVOLUTION – VISUALS 3
•Belongs to the second
generation of the share evolution
•Maximizes the sharing of
experience whilst bringing a
personal message
•The main motivation is self-
expression

8. SHARE EVOLUTION - LOCATION 4
•Belongs to the next stage of
sharing
•Its all about sharing experiences
•Main motivation: social status
within specific communities

9. SHARE EVOLUTION - KNOWLEDGE 5
•Sharing knowledge and personal
expertise in order to leverage the
free media eco system for self
advertising.
•The knowledge becomes more
accessible and enables the
‘wisdom of the crowd’
mechanism.
•Main motivation: to become more
professional

10. SHARE EVOLUTION - THINGS 6
•As virtual sharing became more
popular, the next stage was about
sharing tangible and physical
things, like houses and cars.
•More platforms that enable new
models of sharing became
relevant
•The main motivation is the
opportunity to earn money .

11. SHARE EVOLUTION - BUSINESS 7
•New models about sharing parts
of businesses, or about sharing
the same facilities are already
apparent in the present.
•The main goal is to be more
functional, it is all about saving,
investing or earning money in
different ways than the traditional
concepts.

12. “SHARE” - THE TARGET AUDIENCE
Business
Things
knowledge
location
Visuals
Content
Thoughts
FRIENDS ALL PEOPLE

13. SHARE - COUNTER TREND
Business
Things
knowledge
location
Visuals
Content
Thoughts
PUBLIC INTIMACY / “SMALL”
INTERACTIONS

14. “SHARE” - MAIN MOTIVATIONS
Business
Things
knowledge
location
Visuals
Content
Thoughts
EMOTIONAL FUNCTIONAL

15. “SHARE” - MAIN MOTIVATIONS
EMOTIONAL FUNCTIONAL
Belonging Saving/earning
Show-off money
Self expression Saving time
To be highly estimated
by others Lead active role
Be more professional

16. THE FUTURE OF SHARING

17. THE FUTURE OF SHARING
•We predict we will see an increase in
new business models based upon the
idea of sharing money and
infrastructures. ?
•We expect to see more and more Infrastructures
business models that support and enable
the ability to share: collectives, Business
cooperatives, shareholders models in
different ways. Things
knowledge
2013 2014 2015 2016 2017

18. BUSINESS and PRODUCT OPPORTUNITIES
•New business opportunities will emerge as a result of new standards and
data sharing:
•CONTEXT: optimization of sharing will be in the core of the business future model.
Sending the right thing to the right people at the right time, will be the next
challenge. In order to influence more people and to create stronger impact the goal
will be to influence the targeted audience on a relevant context.
•AGGREGATION: users will be equipped with more information created by others.
Aggregation engines that help manage the data to each user or for specific
communities will be shortly needed.
•NEW MODELS OF COMMUNTIES will rise up. Communities who share the same
business or infrastructure will be created and new types of business opportunities
will consequently flourish.
•

19. SPOTREND IS A TRENDS AND INNOVATION AGENCY,
BASED IN ISRAEL
SINCE 2006, OUR BUSINESS’ GOAL IS TO CREATE
PRODUCT DEVELOPMENT AND INNOVATION
PROCESSES TO CORPORATIONS AND
ENTREPRENEURS.
WE AIM TO INSPIRE PEOPLE WITH BUSINESS AND
PRODUCT DEVELOPMENT OPPORTUNITIES
CONTACT US:
adi@spotrend.com
© ALL RIGHTS RESERVED 2013 www.spotrend.com