14. MARKETING EVOLUTION – INITIATION
Individuals
Micro
Segments
hive
Segments
Mass
Initiated by companies in order to
meet specific customers’ needs
Initiated by consumers in
order to increase the
bargaining power
19. THE FUTURE OF MARKETING
•Consumer hives - a new form in marketing
•Consumers will be inspired to be part of
“hives” in order to get better prices
•It will dictate different relationships
•It will effect price and others 3 Ps
•Hives will be more involved with business
– from sharing to partnership
20. MARKETING EVOLUTION - THE TARGET AUDIENCE
Hives
Individuals
Micro
Segments
Segments
MASS
2014