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UMass eMarketing and Social Media

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UMass eMarketing and Social Media

  1. 1. The Future of Social Media Tomeeka Farrington Spotlightcommunications.net F acebook.com/spotlightcommunications @Spotlight535
  2. 2. Social Media Revolution
  3. 3. Emerging Trends & Technologies <ul><li>Branded Communities </li></ul><ul><li>Mobile </li></ul><ul><li>Geolocation Technology </li></ul><ul><li>QR Codes </li></ul><ul><li>Group Buying </li></ul><ul><li>Competitions </li></ul><ul><li>Gaming </li></ul>
  4. 4. Branded Communities Group of loyal brand customers who are bound together by their loyalty for a brand fundamentally based on intrinsic connections, shared rituals & beliefs and moral responsibility.
  5. 5. Mobile People are spending more time inside mobile apps than on the web. 79% of their time is devoted to gaming and social networking, the rest for news, entertainment and other apps.
  6. 6. Geolocation Technology As Smartphone usage increases, businesses have more opportunities to connect with their customers by rewarding loyal customers and attracting new ones by offering freebies and discounts through Geolocation technology applications.
  7. 7. QR Codes When QR codes are scanned with a Smartphone, users are linked to digital content on the web in which they can activate a number of various functions. Companies have started to use QR codes to promote offers, give free MP3 downloads and even instructions on how to install products.
  8. 8. Group Buying Group buying sites are those that offer deal-of-the-day type offers for major markets throughout the U.S. Group buying sites are looking to expand their services through location-based services to create services in which customers can unlock deals through their mobile device.
  9. 9. Competitions Campaigns encourage fans to become interactive with the brand ’s product through social media. By “Liking” brands on Facebook, customers can participate in their various competitions.
  10. 10. Gaming Social games are distributed through social networks and existing relationships with other users through invite systems, news feed postings or paid acquisition. It allows games to create unique content by tapping into a player ’s social network.
  11. 11. Top Social Media Platforms <ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google+ </li></ul>
  12. 12. YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos.
  13. 13. <ul><li>3 billion YouTube views daily! </li></ul><ul><li>24 hours of video is uploaded every minute. </li></ul><ul><li>Users upload equivalent of 240,000 full-length films every week. </li></ul>
  14. 14. A social networking website — a gathering spot, to connect with your friends and your friends ’ friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.
  15. 15. <ul><li>More than 800 million active uers </li></ul><ul><li>Users spend over 700 billion minutes per month </li></ul>
  16. 16. A microblogging service that allows people to type in messages or “tweets” that can be read by people following them. All tweets are 140 characters or less.
  17. 17. <ul><li>Twitter has more than 200 million registered users! </li></ul><ul><li>As the third most used social network, it is most popular among younger users. </li></ul><ul><li>65 million tweets are written each day. </li></ul>
  18. 18. LinkedIn is the world ’s largest professional network. LinkedIn connects you to your most trusted contacts and helps you exchange knowledge, ideas, and opportunities.
  19. 19. <ul><li>LinkedIn is the world ’s largest professional network with over 100 million members and growing. </li></ul>
  20. 20. Social networking platform that allows users to hang out within different social groups or “circles.” Users can engage in “hangouts” with up to 10 other friends in a video chat conversation. Recently Google+ launched pages for businesses, which allows users to connect their favorite brands to their personal circles.
  21. 21. <ul><li>Google+ already has 50 million users! </li></ul>
  22. 22. Klout is an application that measures your influence based on your ability to drive action. Every time you create content or engage, you influence others. The Klout score uses data from your social networks to measure how many people you influence, how you influence them and the influence of your network.
  23. 23. <ul><li>Your Klout influence is based on a scale from 0 to 100. </li></ul><ul><li>A score of 20 is normal, while a score of 50+ means you’re a “big shot.” </li></ul>
  24. 25. The future of Social Media <ul><li>Companies integrating social feedback into decision making. </li></ul><ul><li>Mobile will become gateway to the world. </li></ul><ul><li>ROI will be redefined. </li></ul>
  25. 26. Evolving marketing strategies for mobile?
  26. 27. Search is King. Findability for those on-the-go is critical, so customers can find you. This translates to search and related services like Yelp and Google Maps.
  27. 28. Can you join me here? Think beyond mayorships to get customers to check in. Think about mobile coupons and text messages as well.
  28. 29. Text is not just for kids anymore. As a marketer, it ’s useful for time-critical updates like bank accounts or Groupon-type notices.
  29. 30. It’s an App, App World. With growing Smartphone options and other mobile device, apps are exploding.
  30. 31. Mobile Recruiting As smartphone adoption rates increase, so will mobile recruiting. Out of 150 employers surveyed, 75% stated they were planning to have either a job app or mobile career by September 2012.
  31. 32. Mad men go mobile. Jump into mobile advertising to take advantage of strong response rates and branding opportunities.
  32. 33. Leveraging Social Networking for a Job Search <ul><li>Over 83% of companies are using social media as their primary recruiting tool. </li></ul><ul><li>About 80% of hiring managers use Google as a background search on applicants prior to offering an interview. </li></ul><ul><li>LinkedIn, Facebook and Twitter are among the top three platforms for social recruiting. </li></ul><ul><li>Don’t limit yourself to strictly social media contact with employers </li></ul>
  33. 34. Ti ps before you begin any Job Search <ul><li>Clean up digital dirt before beginning your job search </li></ul><ul><li>Consider creating your own professional group on Facebook </li></ul><ul><li>Invest daily time in tweeting, participate in chats using hashtags and mingle by attending Tweetups </li></ul><ul><li>Keep your twitter feed public and follow companies that either interest you or post job openings (TwitterJobSearch, TweetMyJobs) </li></ul><ul><li>Take action and be consistent </li></ul>
  34. 35. Developing your Social Media Marketing Strategy <ul><ul><li>Step 1: Community/Follower/Fan Analysis </li></ul></ul><ul><ul><li>Know your Audience Analysis </li></ul></ul><ul><ul><li>Target Audiences, Where they’re active, How they’re interacting, Main competitors </li></ul></ul><ul><ul><li>Listen to your followers and fans </li></ul></ul><ul><ul><li>Engage with your community </li></ul></ul><ul><ul><li>Respond to feedback on your channels </li></ul></ul>
  35. 36. Developing your Social Media Marketing Strategy <ul><li>Step 2: Develop Social Media Marketing Strategy </li></ul><ul><li>Goal Setting </li></ul><ul><ul><li>Identify suitable channels of engagement </li></ul></ul><ul><li>Develop Content </li></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><li>Multiply network power through engagement </li></ul><ul><ul><li>RSS Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul>
  36. 37. Developing your Social Media Marketing Strategy <ul><li>Step 3: Execute Engagement Plan and Measurement </li></ul><ul><li>Measuring Success </li></ul><ul><ul><li>Who’s reading your content </li></ul></ul><ul><ul><li>Where are they coming from </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>Klout (All Platforms) </li></ul></ul><ul><ul><li>Peer Index, Twitalyzer, Retweet Rank (Twitter) </li></ul></ul><ul><ul><li>Insight (Facebook) </li></ul></ul><ul><li>Adapt/Refine Strategy </li></ul>

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