Our Food and beverage global accelerator

1. Presentation 2013

2. The Company and its Vision
IPMC partnersIPMC partners is an International Project Management and Consulting firm, founded in
2010 by 2 partners with long experience in international business. In 2011, a strategic
partner ONE TEAM entered with considerable stake, so we offer full product range to
the customer
Our Vision is to consult companies in primary sector –
agriculture, Food and Beverage - how to become
international, by developing a top-tier retail position and
operations excellence.
We achieve that by:
 Using our global network of top level consultants and implementation teams from
abroad, experts in their field
 Giving access to knowledge, funding and international markets
 Working together with the top management of the client, in order to fully understand
their needs and what success looks like to them
 Puting in the picture entrepreneurship and consolidation of cultivations
 Packaging the whole process from cultivations, to marketing, to packaging, to
commercializing, to tasting

3. The business Opportunity
IPMC partnersIPMC partners is structured as an advisory company, that is seeking for international
opportunities, in the fields of F&B.
The business opportunity lies in MED-DIET or in other words Agriculture, Food and
Beverage that is based on traditional dietary patterns from Greece, Southern Italy,
Spain and Morocco as it is also declared from UNESCO as International Cultural
Heritage.
The MED-DIET emphasizes "abundant plant foods, fresh fruit as the typical daily
dessert, olive oil as the principal source of fat, dairy products (principally cheese and
yogurt), and fish and poultry consumed in low to moderate amounts, zero to four eggs
consumed weekly, red meat consumed in low amounts, and wine consumed in low to
moderate amounts". Total fat in this diet is 25% to 35% of calories, with saturated fat at
8% or less of calories.
The advantages of this diet, are well-understood and appreciated all around the world.
The MED-DIET has its own global Brand name and its premium is accepted.

4. Issues to consider in Retail in a new environment
Consumer has the
power, just by
pressing a button
Retailers get more
strategic when
negotiating – Why I
need you?
Brands and retailers
spread the word to
the web so customer
knows more
Social media is top
weapon to
customer
knowledge
Consumer personal
data is a must-have.
Taste, habbits even
medical data.
Gen Y will not allow
for mistakes and
bad operation,
because they know
Complete change in
retail landscape
Consumers get
involved in product
design and usage…
even R&D
Consumer
experience is at the
heart of the game,
in all parts of value
chain
Retailers will not be
just product sellers
but consumer
entertainers as well

5. Seizing the Opportunity
IPMC partnersIPMC partners has started since two years now to seize the opportunity by:
 Working together with Greek (at a 1st
stage) producers and F&B companies, in order
to prepare them for their international expansion
 Developing a top-tier team of international consultants on all different fields of F&B
value chain
 Co-operating with local advisors in several areas of the world, so as to have local
knowledge and support as well as access to local infrastructure, finance and if needed
partners
 Researching the competitiveness of the product categories and the marketing of our
endeavor

6. A new eco-system to seize the opportunity
Financing through different funding Tools

7. Intelligence and audit
CURRENT POSITION assesment is done for
all companies we find after thorough
market analysis in specific sectors. We have
people on the ground and seek for early-
stage companies and international
champios
IPMC partnersIPMC partners is looking if the product-
brand could be competitive in a global
market, using research but also the know-
how of its partners in many countries
around the world, especially emerging
markets.
Also we assess, internal management
systems – if company could manage
international business: infrastructure,
knowledge, organization etc.
Financing through different funding
Tools

8. Food and cultivations technology
FOOD TECHNOLOGY is a 2nd
step in our
process, where we use expertise from
France, US and Netherlands to enhance
cultivation methods in our country mainly.
IPMC partnersIPMC partners has the alliance of many
companies (FRIESLAND) and institutions
(DEMOKRITOS research center, Paris
institute for patnets) who are interested in
the enhancement of the cultivations in
order to have more efficient and productive
cultivations, new products, new uses in
products and eventually new technologies,
from products to packaging to selling.
Financing through different
funding Tools

9. Markering, Branding, Packaging etc.
MARKETING POSITION means what we are
eventually selling.
IPMC partnersIPMC partners has available for use, market
research tools, still sometimes, even our
own research can help us in developing
products BRAND INDENTITY.
In that context, we assess all parameters
like production capacity for product
packaging, identity or equity of the brand,
compeition and positioning etc.
We have strategic alliance with UK most
aggressive Brand agency ENDPOINT and
Greek ONE TEAM.
Financing through different funding
Tools

10. Operations Management – Cost structure
COST STRUCTURE means tackling all issues
in all parts of the value chain, so we make
the production and distribution more
competitive
IPMC partnersIPMC partners has gathered a team of top-
tier professionals – mainly Germans – who
are looking at all points on the value chain.
We are looking at all issues that come from
productivity of the industrial process, to
logistics and distribution issues, using well-
tested tools that already decreased the
costs for well-know FMCG companies
Financing through different funding
Tools

11. International Trade
INTERNATIONAL TRADE has to do with the
ability of our company to have local
partners in several parts of the world.
IPMC partnersIPMC partners has managed to co-op, with
local partners to support endeavors:
 «RETAIL Dynamics» for Western Europe
 «AETHON» for SE Asia
«YK Capital» for US and N. America
 Middle East TBA nr. 1 priority
 Africa TBA nr. 2 priority
 Russia TBA nr. 3 priorityFinancing through different funding
Tools

12. Financing
FINANCING is a most important parameter
in this process. We are ready to start
investing our own capital in early-stage
companies as convertible bonds or bridge
loans
IPMC partnersIPMC partners has three financing tools:
 Micro-financing (under development)
 Co-financing – already found two
partners
 Local funding that is our preffered tool,
developed with our local partners
Financing through different funding
Tools

13. A simple reference – Project deployment
IPMC partnersIPMC partners is having a long experience from its partners on the whole process. Our
team has more than 60 years accumulated experience on food and beverage.
A simple reference as example of project deployment:
DELTA Dairy wants to launch long-life juice
in SE Asia
TECHNOLOGY
DELTA Dairy will
use our packaging
material that helps
the juice vitamin E
stay for 3 extra
days
RESEARCH
DELTA Dairy will
launch 3 specific
varieities that are
using popular fruits
in SE Asia ie
cranberry,
strawberry and
blueberry
MARKETING
DELTA Dairy will
launch a new
package that has
all local legal
demands and a
new color that is
more reddish than
the current mauve
one
SALES
DELTA Dairy will
use a local sales
distributor,
proposed from our
partner
INVESTMENT
Local distributor
already asked
DELTA for a
cmmon investment
on logistics

14. Contact
IPMC partnersIPMC partners is located in Greece, 23, Vas. Sofias av. ATHENS – GREECE
Tel. Nr. +30 210 6617452
Mail: info@ipmcpartners.com
Web: www.ipmcpartners.com
Person in charge: Socratis Ploussas – CEO
Mob: +30 6982 614747
Mail: s.ploussas@ipmcpartners.com