Get up to speed fast with the New Zealand digital marketing landscape by Spitfire. www.spitfire.co.nz

1. 1
New Zealand Digital
Landscape 2016
SPITFIRE - The Digital Agency
2016

2. New Zealand
Demographic
2

3. SPITFIRE - The Digital Agency 3
Source: Marketing Insights NZ

4. How are New
Zealanders
consuming
media?
4

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6. 1. Google
2. Facebook
3. MSN
4. Stuff.co.nz
5. Trademe
6. YouTube
7. Microsoft
8. New Zealand Government
9. New Zealand Herald
10. Yahoo
SPITFIRE - The Digital Agency 6
Top 10 Online Brands

7. Digital overtakes TV as the
greatest category of
advertising spend
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8. Mobile
8

9. Mobile traffic continues to
increase
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10. SPITFIRE - The Digital Agency 10
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
2009 2010 2011 2012 2013 2014 2015 2016
(Q1)
Mobile Share of Web Traffic (Global)

11. 74% of New Zealanders
access the internet on
mobile devices
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12. SPITFIRE - The Digital Agency 12
Source: Marketing Insights NZ

13. Half of New Zealand adults
compare prices on a
mobile device while in a
retail store
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14. 90% of people will bounce
from a poorly designed
mobile site
Mobile optimisation is critical.
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15. Social Media
Landscape
15

16. Facebook and YouTube
continue to dominate
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75% Facebook 61% YouTube 23% Google +
20% Instagram 17% Twitter 17% Snapchat
*New Zealanders aged 15+ in a month

18. But Facebook usage is
declining among under 25s
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19. 19SPITFIRE - The Digital Agency

20. 21% decline in sharing of
personal information on
Facebook in 2015
Branded content and news increases while personal sharing decreases
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21. 60% of social sharing is
now through ‘dark social’
Most content sharing is through private messaging
that cannot be tracked by web analytics
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22. Search
22

23. 60% of all organic clicks in
Google search results go
to the top 3 results
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24. Google Adwords has
updated to include
extended ads and
showcase shopping ads for
mobile users
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Longer ads give you a greater chance to showcase your brand in search
results

25. Online
Advertising
25

26. $179.88 Million
26SPITFIRE - The Digital Agency
2015 NZ Online Advertising Spend

27. Search maintains a 54%
share of online advertising
spending
But mobile spending
increased by 65%
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28. SPITFIRE - The Digital Agency 28

29. SPITFIRE - The Digital Agency 29

30. Marketing
Automation
30

31. 75%
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Of email revenue is generated by
triggered campaigns.

32. Companies that excel at
lead nurturing generate
50% more sales at 33%
lower cost.
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33. Companies who send
automated emails are
133% more likely to send
relevant messages that
correspond with a
customer’s purchase cycle
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34. Marketing
Challenges and
Barriers
34

35. Only 22% of marketers are
satisfied with their
conversion rates
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36. SPITFIRE - The Digital Agency 36
What is your biggest barrier to digital success?
68% Integration of new technologies and
data
64% Outdated technologies
62% Recruitment and retention

37. SPITFIRE - The Digital Agency 37

38. SPITFIRE - The Digital Agency 38
Source: Salesforce

39. What tools are
important for
high
performance?
39

40. SPITFIRE - The Digital Agency 40
Source: Salesforce

41. 83% of high performing
marketers use customer
data to segment or target
ads
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42. Want to increase your sales
opportunities? Let’s Talk.

44. WELCOME
TO SPITFIRE.
Level 2, 25 Crummer Road
Ponsonby, Auckland, New Zealand
T: 09 361 5758
W: spitfire.co.nz
THE DIGITALLY
LED AGENCY.

45. 45
A MODERN
AGENCY FOR
A CHANGING
WORLD.

46. Our clients
46

47. ACQUIRE
Create reasons to
buy
GROW
Grow revenue and
customer loyalty
ATTRACT
Humanise the
connection with
your brand and
product offering
TARGET
People not places
1 2 3 4
Our formula for success

48. 4
8
KEVIN LANCASHIRE
Head External Digital Communications,
Roche Group, Switzerland
Congrats to Spitfire! It’s a pleasure to
work with people who are experts in
the field of creative, digital media and
communications.

49. Colin Proebstel
CLIENT SERVICE DIRECTOR
AND CO-FOUNDER
M 64 21 874 330
colinp@spitfire.co.nz
John Madden
CREATIVE DIRECTOR
AND CO-FOUNDER
M 64 21 874 333
johnm@spitfire.co.nz
49
Spitfire
LEVEL 2, 25 CRUMMER ROAD
PONSONBY, 1021, AUCKLAND
NEW ZEALAND
T 64 9 361 5758
www.spitfire.co.nz