Measuring Influence: The Value of 3D Data Visualization
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4 de Feb de 2010•0 gostou•1,620 visualizações
Measuring Influence: The Value of 3D Data Visualization
4 de Feb de 2010•0 gostou•1,620 visualizações
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You’ve seen the graphics—a cluster of colored spheres with seemingly random connections between them, spread out in empty space like a spider’s web. In actuality, it’s not random at all, but a 3D visual map of the links between the key influencers on the Internet talking about your brand. This session will help you understand how to identify the most influential conversations, measure the brand reach of a message, and understand where positive and negative “hot spots” are within your ecosystem. Before you engage with key influencers, you have to first determine how to prioritize your engagement opportunities, and visual mapping is a great place to start.
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Measuring Influence: The Value of 3D Data Visualization
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- 9. Recognizing parallel or non-parallel lines
- 10. Grouping objects
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- 25. Measure the brand reach of a message
- 26. Crisis management
- 27. Identify key influencers and authoritative online voices
- 28. Competitive analysis
- 29. Understand where positive and negative “hot spots” are within your ecosystem
- 30. Manage marketing spend more effectively
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