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D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




Effective Marketing for Builders and Remodelers




 Brian Halligan                         Wes Powell                     Spencer Powell
 CEO, Hubspot                           President, TMR Direct          New Media Manager, TMR
 @bhalligan                             @tmrdirect                     Direct
                                                                       @spowell24

 Tweet Questions/Comments to
 #buildermarketing


Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
Agenda                                               D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



1. How marketing has changed for builders and remodelers

2. Inbound and Outbound marketing strategies

3. Turn your website into a lead generation machine

4. Calculate the number of leads you need to grow your business

5. How to get those leads

6. The marketing “persona” of your customer

7. Position yourself as a “trusted advisor” and close more deals


 Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



How Marketing
Has Changed




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



  Inbound                                                                              Outbound
  Marketing                                                                            Marketing




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




            The Fundamental Shift in Marketing:
        a result of a fundamental shift in how people
                 gather information and shop
                           1. Do a Search on a Search Engine
                               2. Search and read blogs
                                3. Social Mediasphere




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



    Social Media, Websites and Success

        1. Blogging: building trust and establishing
           expectations
        2. Social Media: used to generate referral sales
        3. Optimization: optimize your web presence
           to generate leads and improve results




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Turn Your Website in to a Lead Generation Machine

                                Recipe for Success Online:

  Traffic +                   Conversion + Nurturing =                                  Sales/ROI




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


   Traffic
   How do you get more traffic?
   Create Remarkable Content

                Blogging + Social Media + Search Engine
                      Optimization (SEO) = Traffic




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


           Blogs and Blogging: What’s a Blog?




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


                      What’s a Blogging Strategy?
                                       Three Components

    1. Developing Your Marketing Persona

    2. Addressing the Needs/Wants/Desires of your
       persona

    3. Optimizing your articles for search engines




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



 Develop Your Marketing Persona
  Who is your ideal customer?                                           Perfect Customer
  How old are they?                                                     35-60
  Male or Female?                                                       Female
  Married?                                                              No
  Buying or Shopping                                                    Does lots of
  Tendencies?                                                           research




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Addressing the Needs/Wants/Desires of your Persona




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


  Optimizing your articles for search engines




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



                             Become a Trusted Advisor

                                        Blogging for Business
                                        Key Take-away No. 1

        Blogging is not a way to directly advertise your
       home building or remodeling business; it is a way
        to position you and your company as a “trusted
                    advisor” to the consumer.




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




                 What Makes Content “Great”?
              Remember: The Power Has Moved to the
                          Consumer

                   The consumer determines what great
                                     content is.
                    •It speaks to their needs (not yours)
                             •It has value (it’s helpful)
                        •It’s engaging (not monologue)




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


      Blogging for Business: Key Take-away No. 2
Use Blogging to help “frame” the expectations of the consumer.




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



                                    Blogging for Business
                                     Key Take-away No. 3


                   Your blog needs to be connected to
                    your website and optimized to have
                         the biggest impact on your
                               website’s SEO.




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Social Media




                                                      Website




Marketing Techniques to Increase Response & Revenue                                719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Social Media




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Social Media




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Optimization                                          Page Title
                                                                                       URL




 H1 Tag




 Body Text




Marketing Techniques to Increase Response & Revenue                               719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s

Optimization: The Result




                                               719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Turn Your Website in to a Lead Generation Machine

                                Recipe for Success Online:

  Traffic +                   Conversion + Nurturing =                                  Sales/ROI




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



    Conversion
                                                         Create Compelling
                                                         Offers




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



    Conversion
                                                         Create Compelling
                                                         Offers




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


 Conversion                                            Convert with Landing
                                                       Pages




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Turn Your Website in to a Lead Generation Machine

                                Recipe for Success Online:

  Traffic +                   Conversion + Nurturing =                                  Sales/ROI




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



 Email Nurturing to Improve Sales

  The Process:
  1. Visitor fills out a form on your website or blog
  2. Capture information from form
  3. Prospect begins to receive a series of emails
     (automatically) that contain additional offers and downloads
  4. Prospect capitalizes on a second offer
  5. Prospect is automatically removed from the email campaign
  6. Salesman calls the prospect (who is now a warm lead)




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


 Email Nurturing to Improve Sales
  Step 1: Visitor fills out a form on your website or blog




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Email Nurturing to Improve Sales
  Step 2: Capture information from form




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


 Email Nurturing to Improve Sales
   Step 3: Prospect begins to receive a series of emails
   (automatically) that contain additional offers and downloads




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


 Email Nurturing to Improve Sales
   Step 4: Prospect capitalizes on a second offer




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


 Email Nurturing to Improve Sales
   Step 5: Prospect is automatically removed from the email
   nurturing campaign

   Step 6: Salesman calls the prospect (who is now a warm lead)




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Turn Your Website in to a Lead Generation Machine

                                Recipe for Success Online:

  Traffic +                   Conversion + Nurturing =                                  Sales/ROI




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




  Return on Investment (ROI)
   Analytics




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




  Return on Investment (ROI)
   Analytics




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




  Return on Investment (ROI)
   Analytics




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


Turn Your Website in to a Lead Generation Machine

                                Recipe for Success Online:

  Traffic +                   Conversion + Nurturing =                                  Sales/ROI




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s



How Big Do You Want To Be?
 Starting Point:                          $2M in Sales

 Goal for 2011:                           $3M in Sales

 Need:                                    $1M additional revenue

 Average Job Size: $50,000




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


How Big Do You Want To Be?
 Calculation:
 $1M / $50,000                                               Need: 20 additional jobs

 Closing Rate on Appointments                                25%

 20 / 25% =                                                  80 Appointments needed

 Leads needed to
 set 1 appointment:                                          5 Leads needed

 80 x 5 =                                                    400 Additional Leads needed




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


 How Big Do You Want To Be?
Leads:                                  400                400                     400                    400

Conversion Rate:                        0%                 1%                      3%                     5%

Annual Traffic:                         Infinite           40,000                  13,333                 8,000

Monthly Traffic:                        Infinite           3,333                   1,111                  667

            Most websites convert LESS than 1% of their traffic.

                                   What is your conversion rate?



 Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s


                               Recap
                 The Sales Funnel – Generating Leads
                                 •Generate qualified traffic
                        (through Blogging, Social Media, and SEO)

                               •Insert Calls To Action on WebPages

                       •Make Relevant Offers of Additional Content

                        •Convert Traffic to Leads on Landing Pages

                                  •Nurture Leads through email drip

                                 •Move Warm Leads to Sales Team

Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com
D e l i v e r i n g   M e a s u r a b l e   R e s u l t s




Marketing Techniques to Increase Response & Revenue                              719.636.1303 | www.TMRdirect.com

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Inbound Marketing for Remodelers

  • 1. D e l i v e r i n g M e a s u r a b l e R e s u l t s Effective Marketing for Builders and Remodelers Brian Halligan Wes Powell Spencer Powell CEO, Hubspot President, TMR Direct New Media Manager, TMR @bhalligan @tmrdirect Direct @spowell24 Tweet Questions/Comments to #buildermarketing Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s 1. How marketing has changed for builders and remodelers 2. Inbound and Outbound marketing strategies 3. Turn your website into a lead generation machine 4. Calculate the number of leads you need to grow your business 5. How to get those leads 6. The marketing “persona” of your customer 7. Position yourself as a “trusted advisor” and close more deals Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 3. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Marketing Has Changed Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 4. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Outbound Marketing Marketing Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 5. D e l i v e r i n g M e a s u r a b l e R e s u l t s The Fundamental Shift in Marketing: a result of a fundamental shift in how people gather information and shop 1. Do a Search on a Search Engine 2. Search and read blogs 3. Social Mediasphere Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 6. D e l i v e r i n g M e a s u r a b l e R e s u l t s Social Media, Websites and Success 1. Blogging: building trust and establishing expectations 2. Social Media: used to generate referral sales 3. Optimization: optimize your web presence to generate leads and improve results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 7. D e l i v e r i n g M e a s u r a b l e R e s u l t s Turn Your Website in to a Lead Generation Machine Recipe for Success Online: Traffic + Conversion + Nurturing = Sales/ROI Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 8. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic How do you get more traffic? Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = Traffic Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 9. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogs and Blogging: What’s a Blog? Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 10. D e l i v e r i n g M e a s u r a b l e R e s u l t s What’s a Blogging Strategy? Three Components 1. Developing Your Marketing Persona 2. Addressing the Needs/Wants/Desires of your persona 3. Optimizing your articles for search engines Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 11. D e l i v e r i n g M e a s u r a b l e R e s u l t s Develop Your Marketing Persona Who is your ideal customer? Perfect Customer How old are they? 35-60 Male or Female? Female Married? No Buying or Shopping Does lots of Tendencies? research Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 12. D e l i v e r i n g M e a s u r a b l e R e s u l t s Addressing the Needs/Wants/Desires of your Persona Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 13. D e l i v e r i n g M e a s u r a b l e R e s u l t s Optimizing your articles for search engines Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 14. D e l i v e r i n g M e a s u r a b l e R e s u l t s Become a Trusted Advisor Blogging for Business Key Take-away No. 1 Blogging is not a way to directly advertise your home building or remodeling business; it is a way to position you and your company as a “trusted advisor” to the consumer. Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 15. D e l i v e r i n g M e a s u r a b l e R e s u l t s What Makes Content “Great”? Remember: The Power Has Moved to the Consumer The consumer determines what great content is. •It speaks to their needs (not yours) •It has value (it’s helpful) •It’s engaging (not monologue) Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 16. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogging for Business: Key Take-away No. 2 Use Blogging to help “frame” the expectations of the consumer. Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 17. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogging for Business Key Take-away No. 3 Your blog needs to be connected to your website and optimized to have the biggest impact on your website’s SEO. Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 18. D e l i v e r i n g M e a s u r a b l e R e s u l t s Social Media Website Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 19. D e l i v e r i n g M e a s u r a b l e R e s u l t s Social Media Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 20. D e l i v e r i n g M e a s u r a b l e R e s u l t s Social Media Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 21. D e l i v e r i n g M e a s u r a b l e R e s u l t s Optimization Page Title URL H1 Tag Body Text Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 22. D e l i v e r i n g M e a s u r a b l e R e s u l t s Optimization: The Result 719.636.1303 | www.TMRdirect.com
  • 23. D e l i v e r i n g M e a s u r a b l e R e s u l t s Turn Your Website in to a Lead Generation Machine Recipe for Success Online: Traffic + Conversion + Nurturing = Sales/ROI Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 24. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling Offers Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 25. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling Offers Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 26. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Convert with Landing Pages Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 27. D e l i v e r i n g M e a s u r a b l e R e s u l t s Turn Your Website in to a Lead Generation Machine Recipe for Success Online: Traffic + Conversion + Nurturing = Sales/ROI Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 28. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales The Process: 1. Visitor fills out a form on your website or blog 2. Capture information from form 3. Prospect begins to receive a series of emails (automatically) that contain additional offers and downloads 4. Prospect capitalizes on a second offer 5. Prospect is automatically removed from the email campaign 6. Salesman calls the prospect (who is now a warm lead) Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 29. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 1: Visitor fills out a form on your website or blog Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 30. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 2: Capture information from form Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 31. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 3: Prospect begins to receive a series of emails (automatically) that contain additional offers and downloads Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 32. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 4: Prospect capitalizes on a second offer Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 33. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 5: Prospect is automatically removed from the email nurturing campaign Step 6: Salesman calls the prospect (who is now a warm lead) Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 34. D e l i v e r i n g M e a s u r a b l e R e s u l t s Turn Your Website in to a Lead Generation Machine Recipe for Success Online: Traffic + Conversion + Nurturing = Sales/ROI Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 35. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 36. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 37. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) Analytics Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 38. D e l i v e r i n g M e a s u r a b l e R e s u l t s Turn Your Website in to a Lead Generation Machine Recipe for Success Online: Traffic + Conversion + Nurturing = Sales/ROI Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 39. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Big Do You Want To Be? Starting Point: $2M in Sales Goal for 2011: $3M in Sales Need: $1M additional revenue Average Job Size: $50,000 Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 40. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Big Do You Want To Be? Calculation: $1M / $50,000 Need: 20 additional jobs Closing Rate on Appointments 25% 20 / 25% = 80 Appointments needed Leads needed to set 1 appointment: 5 Leads needed 80 x 5 = 400 Additional Leads needed Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 41. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Big Do You Want To Be? Leads: 400 400 400 400 Conversion Rate: 0% 1% 3% 5% Annual Traffic: Infinite 40,000 13,333 8,000 Monthly Traffic: Infinite 3,333 1,111 667 Most websites convert LESS than 1% of their traffic. What is your conversion rate? Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 42. D e l i v e r i n g M e a s u r a b l e R e s u l t s Recap The Sales Funnel – Generating Leads •Generate qualified traffic (through Blogging, Social Media, and SEO) •Insert Calls To Action on WebPages •Make Relevant Offers of Additional Content •Convert Traffic to Leads on Landing Pages •Nurture Leads through email drip •Move Warm Leads to Sales Team Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 43. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 44. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  • 45. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com