Newly formed high performance motorcycle academy motoDNA, celebrated its launch this month with an event attracting some of the biggest names in racing with coaches and participants ranging from Craig Lowndes to Kevin Magee.
2. Media Release Distribution - motoDNA
Legends of Racing Launch “motoDNA Training Academy”
Brisbane, Wednesday 27 September 2012: Attention all Producers, Chief of Staff Reporters and Journalists.
Newly formed high performance motorcycle academy motoDNA, celebrated its launch this month with an event
attracting some of the biggest names in racing with coaches and participants ranging from Craig Lowndes to Kevin
Magee.
The launch event titled “Big Day Out” at the Broadford race track in Victoria was well received as a huge success and
brought together Superbike, V8 Supercar and GP legends for track and classroom coaching sessions with both adults
and juniors.
According to Mark McVeigh, former International 250GP road racer and founder of motoDNA, the event featured road
race mentoring and coaching sessions with 13 young superstars from the MRRDA series and provided an opportunity
for the juniors to receive first hand mentoring advice from likes of Craig Lowndes, Kevin Magee, Glenn Allerton and
Steve Richards.
“We had a number of up-and-coming stars of the sport participate in the event, including three kids selected for the
2012 Red Bull rookies tryout in Europe and Sam Clarke, who was awarded the awarded the FIM 2012 Philip Island
Moto3 wildcard,” Mr McVeigh said.
Aussie Superbike star, Glenn Allerton who made the trip from the previous days Queensland ASBK round said, “The
event was really enjoyable and it was good to give something back to the younger guys who are coming through.”
“You can see how hungry the juniors are and there’s definitely a lot of talent there. I really enjoyed the day and it was a
lot of fun with ‘Richo’ and Lowndsy on the track, overall a really great day and hopefully they can put on more events
like these in the future,” Mr Allerton said.
Two times Bathurst 1000 winner Steve Richards also showed his support for the event and motoDNA’s approach to
track and classroom coaching sessions.
“I think this motoDNA program is fantastic. Every young person in whatever sport they do needs a bit of a periscope to
see where the sport goes, so any programs can be put upfront for young riders or drivers can only help their
development to potentially get the best people involved in the sport,” Mr Richards said.
Casey Stoner and Will Davison also attended, hanging out in the pits enjoying the relaxed atmosphere.
Backing on the success of the Big Day Out launch, Mark McVeigh of motoDNA has announce an exciting range of
upcoming workshops and track days ranging from level one road rider track day intro to level four master classes.
Mr McVeigh said motoDNA brings together a century of motorcycle racing knowledge, gained at the highest levels of
MotoGP, World Superbikes, Suzuka 8 hrs, European and Australian championships. “It’s been combined into
motoDNA’s state-of-the-art holistic high performance motorcycle education program, catering for advanced road riders
to International racers.”
To find out more, visit www.motodna.com.au and www.facebook.com/motodna or email info@motodna.com.au
--- ENDS ---
Page 2 of 11
3. About motoDNA
motoDNA’s founder, former International 250GP road racer, MotoGP Race
Engineer and V8 Supercar Engineer Mark McVeigh, has put together a very
strong combination of trainers which includes 1988 Spanish 500cc grand prix
winner and SPEED TV commentator Kevin Magee, Mark Willis ex-500cc rider and
current European Super-stock rider Bryan Staring leading the way.
motoDNA offers four levels of track coaching and workshops, including:-
Level 1 - Road riders / track intro
Level 2 - Intermediate
Level 3 - Advanced
Level 4 – Masterclass
For further information, interview opportunities or high res image requests
please contact Mark McVeigh on 0402 600 018 or email info@motodna.com.au
To find out more visit www.motodna.com.au and www.facebook.com/motodna
The motoDNA Coaches
Bringing a wealth of moto experience to the table, the motoDNA coaches all work together to deliver the
academy’s participants the best training in the country. Together, they provide world-wide recognised skills.
Director of Coaching – Mark McVeigh:
Athlete – International 250GP road racer
MotoGP Race Engineer
Motorcycle Design Engineer
Freelance Technical Moto Journalist
V8 supercar Principal Engineer
Motorcycling Australia master coach
Mark is a respected former International 250GP road racer, MotoGP Race Engineer and MotoGP Design
Engineer, as well as a Freelance Technical Moto Journalist. Mark’s passion for motoDNA is clearly evident,
allowing him to share his master coaching skills and knowledge to those who benefit most. Mark leads the
team to ensure the training program is first-class.
Page 3 of 11
4. Expert Coach – Kevin Magee:
500 Grand prix Legend
SpeedTV expert commentator
Motorcycle test rider journalist
Motorcycling Australia road race coach
In Mark McVeigh’s own words, “Magoo needs no introduction. A legend of our sport, we are extremely
proud to have the ‘Horsham Hurricane” lead our coaching crew at motoDNA.”
Kevin’s easy going and friendly demeanour, coupled with his encyclopaedia knowledge of motorcycles make
him one of the best coaches in the business. Kevin’s drive to succeed inspires his accomplishments, and the
knowledge gained from those achievements, which he passes on to others is a role he finds very rewarding.
Expert Coach – Mark Willis:
500 Grand prix
World Superbike
World Endurance
Australian Long Track Champion
Motorcycle test rider journalist
As quoted by Mark McVeigh, “Wazza is a pioneer of our sport.” In typical Aussie fashion, Mark’s dirt track
background laid the foundations for an awesome career racing on the world circuit including for the
legendary Kenny Roberts 500gp team. Mark is still super quick and his down-to-earth approach and
motorcycle knowledge make for an unforgettable coaching experience and one which he students love.
Expert Coach – Bryan Staring:
World Superstock racer – Team Perdercini
2010 Australian Superbike Champion
2010 Australian Rider of the year
2009 Australian Supersport Champion
Motorcycling Australia road race coach
Bryan is currently living the dream, racing in the World Superstock championship for the former Italian
500gp rider, Lucio Pedercini. Super talented, Bryan coaches for motoDNA in his frequent trips back to Oz.
Upon Request:
High resolution profile images of all four of the respected motoDNA Coaches and
further information on their full biographies are also available for media opportunties.
Page 4 of 11
5. Big Day Out Event Photos
(Additional event images and high resolution photos are available for media opportunities upon on request.)
--- BIG DAY OUT - Juniors and Legends forum ---
Page 5 of 11
6. --- BIG DAY OUT - Lowndsy, RD and Magoo enjoying Dave McKennas stunt show ---
--- BIG DAY OUT - Glen Allerton & Juniors ---
Page 6 of 11
7. --- BIG DAY OUT - Triumphs Cliffy Stovall & Casey Stoner --
Page 7 of 11
8. --- BIG DAY OUT – Lowndsy’s Bathurst preparation ---
Page 8 of 11
9. --- BIG DAY OUT – Kevin Magee on the Triumph ---
Page 9 of 11
10. --- BIG DAY OUT – Wheeliezones Dave McKenna ---
Page 10 of 11
11. --- BIG DAY OUT – BMW McVeigh coaching bike ---
Page 11 of 11
