Some of the ways companies experiment with platforms models in using freelancers, with examples from Finland.

1. How Platform Economy Gives
Superpowers to Freelancers
… and to visionary organisations using them
Platform Economy Conference, Helsinki (FI) 29/08/2018 (@FourKind)

2. The New York City’s subway system has reported in April 2017 that,
for the first time in 30 years:
“weekday growth was
strongest outside of the
traditional morning and
evening rush hours”.
The Rush Hour is Gone
… this is because people are ditching the conventional commute
to a 9-to-5 job, so they can live and work differently.

5. Type
Contract
Length
Place
Protection
Employee
Open-ended
Decades
In-house
Linked to
premises
Subcontractor
Temporary
Years
Out-house
Linked to
status
Freelancer
Self-employed
Months/Days
Home/Cowor-
king space
Linked to
individual
Tasker
On demand
Hours/
Minutes
Platforms
To be
invented
Adapted from Thomas Malone – The spectrum of jobs
The Shortening of Work

6. Firm
(Intermediary)
Freelancers
(Supply)
Customer
(Demand)
FI hires FR at FR daily
rate
FI rents out FR at employee
daily rate + project costs
Bypassing Risk
FI chooses FR CU chooses FI
Pipe Model (Subcontracting)
Coordination
Linear, centralised and one-way value creation. Labour extraction based.
Value is created by products. No Network Effect.

8. Freelancers
(Supply)
Customer
(Demand)
Firm
(Facilitator)
CU posts project description
and desired budget and chooses FR
FR accepts project (no bidding) on the basis of
FR own rates and chooses CU
FI releases CU money to FR
without commission
Transitional Model (Concierge)
FI charges CU at FR daily rate cost
+ project costs
Filtering FR for CU
Value creation Is two ways and created by users. Minimum Network Effect.

11. Freelancers
(Supply)
Customer
(Demand)
Firm
(Enabler)
CU posts project description
and budget and chooses FR
FR bids for project on the basis of
FR own rates and chooses CU
FI releases CU money to FR with
a 5-20% commission
1st Stage Platform Model (Commission)
FI collects the FR fee from CU
without commission
Filtering projects, bids and users
(both FR and CU)
Value creation is decentralised, two ways and continuous. Exchange of existing resources.
Network Effect kicks in. Shared access to underutilised resources.

14. Freelancers
(Supply)
Customer
(Demand)
Firm
(Enabler)
FI collects from CU a subscription fee
with variable pricing per month or year
FI pays FR rate, without a
commission
Filtering FR for CU
CU searches for FR by skill, location, portfolio
and chooses FR (within the limits of the subscription plan)
FR bids for project on the basis of
her own rates and chooses CU
2nd Stage Platform Model (Subscription)
Value creation Is decentralised, two ways and multipliable. Exchange of existing resources.
Network Effect kicks in. Shared access to underutilised human resources.

17. Takeaways: Pipes Vs Platforms
ü Ecosystemis the new supply chain
ü Network effect is the new economy of scale
ü Data is the new currency
ü Community management is the new customer service
ü Trust and reputation are the new quality control
ü User experience is the new sales funnel
ü Engagement is the new loyalty program
ü Escrows are the new payment systems
ü Algorithms are the new decision makers

18. Giving Superpowers Back to Freelancers
Nick Grossman (@nickgrossman) - Solving the on-demand economy’s 1099 problem

19. Giving Superpowers Back to Freelancers
Nick Grossman (@nickgrossman) - Solving the on-demand economy’s 1099 problem

20. MAST E RC LASS
MANAGING THE WORKFORCE OF THE FUTURE
How Platform Strategies Can Help You Develop Your Non-Employee Based Human Resources
Barcelona | Wednesday October 3 | 10 AM - 5 PM
Marco Torregrossa
CEO, Euro Freelancers
Secretary General, EFIP
Coordinator, European Freelancers Week
What you will learn:
- Design a platform matching external labour supply and demand
- Different revenue models to monetize transactions
- Growth hacks techniques and non-employees hiring tips
- Operate a Freelance Management System software
- Case studies, key success metrics, legal hurdles and pitfalls
- Integrate internal and external workers via unified HR processes
- A roadmap to validate your platform ideas
TRAINERS:
Albert Canigueral
Founder, ConsumoColaborativo.com
Barcelona Connector, ouishare

21. … and soon coming up in Helsinki
one webinar and one masterclass - end October / beginning November [date TBC]

22. “There are laws for people and
laws for businesses, but we are a
new category, a third category …
people as businesses.”
- Brian Chesky, CEO Airbnb
“My father had one job in his
life, I've had six in mine, my
kids will have six at the same
time.”
- Robin Chase, CEO Zipcar

23. Marco Torregrossa
about.me/marcotorregrossa
marco.torregrossa@euro-freelancers.eu