Capstone slidedeck for my capstone final edition.pdf
Owned, Earned and Paid Media - How to effectively distribute content on social media | #SpectrecomTalks
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14. Content
DistributionWe use our experience on social to package and distribute content
in the most effective ways possible.
Our social teams know the platforms inside out, and know what gets
people engaged. From captions and using the right emojis, to post
timings and content length.
It’s our mastering of content distribution that has built and sustained
the most engaged social community in the world.
15. RE-MARKETING
OPPORTUNITIES
UNILAD is the most engaged social publisher
in the world, with access to the most engaged
audiences.
Through our data capture capabilities on
Facebook, we can gather a highly engaged
audience from specific content we post – both
organic social content and paid social content.
This audience can then be used for targeting
purposes across paid social strategies and
remarketing in a campaign.
UNILAD CONTENT
REMARKETING THROUGH
PAID SOCIAL
PURCHASE
CONSIDERATION
AWARENESS
CONVERSION
34. Engagements include likes/reactions, comments and shares
Source: Crowdtangle
MOST POPULAR TRAVEL BRANDS ON
FACEBOOK IN MARCH 2018
UNILAD Adventure
Must Do Travels
Bucket List Travels
ENGAGEMENTS
6.42M
4.72M
1.28M
2.72M
1st
2nd
3rd
5th
4th
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
Best Destinations To Travel
4.89M
ENGAGEMENTS
Eyecatcher
37. HOMESTAYS ARE ON
THE UP
Google search and content trends show
homestays and guesthouse holidays are on the
rise and have been for the last few years. This
provides the perfect opportunity for an engaging
content series across social media to drive
awareness of Contiki’s guesthouse offering
38. HOMESTAY TRENDS…
We asked our audience to build out their dream accommodation when travelling…
36%
engagement rate
39. WHAT IS THE COST
OF TRAVELLING?
Nowadays when we travel, we ensure we budget
accordingly to avoid any disasters. In fact, there are
websites, forums and blog posts out there advising
people on how to budget for a trip and just how
much a trip will cost.
We’ve resorted to doing all we can to save costs
and earn our way to the best trip ever..
With this insight, we can create engaging relatable
content around this topic and integrate AmEx’s
travel benefits seamlessly.
43. 40% OF MILLENNIALS CHOOSE A
TRAVEL SPOT BASED ON ITS
‘INSTAGRAMMABILITY’
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45. The social generation don’t act
Because you tell them to,
They act because they’re
Inspired.
1. Know your audience
2. Know your platforms
3. Know what works