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Be sure to read part one of Finding a Lead Generation Company
Depending on the experience of the lead generation company there are many ways they can
generate leads for you. A good lead generation company will utilize as many methods as possible.
Methods of generating leads include: website with newsletter subscription, lead capture page, free
report download that requires contact details, and creating an environment for a small impulse
purchase - just to name a few.
Testing and tracking should be done regularly to find which traffic is generating the most leads. If
the lead generation company has effectively implemented the lead generation methods I spoke
about in the above paragraph, they should also test and track the traffic as well as how many
leads are generated. By testing and tracking the lead generation company can tweak the website
so that it is effectively capturing more and more leads.
You will notice that a good lead generation company documents each and every step of the lead
generation process. They should be able to tell you what techniques they have put in place and
what is working best. This is often done in a weekly or bi-weekly report. A good lead generation
company should provide you with a report that includes methods they have tried, and a ratio of
traffic that has converted into leads. In doing so, your lead generation company can review what's
working and what is not and adjust your lead generation campaign accordingly. I wouldn't go with
a lead generation company that doesn't provide a report of their actions on at least a bi-weekly
basis.
In addition to a report, be sure that the lead generation company has a way to capture your leads.
You don't want to put in all this effort just to have you leads leave when they close the page. Ask
to see what program their using to capture leads. You'll want a reliable lead capture service that
makes it is easy to contact your leads in the future.
Lead generation is a time consuming task that requires knowledge on generating targeted and
qualified leads for your business. I highly recommend finding a good lead generation company.
Justin Brooke started with just a $2/day marketing budget and grew his business past 6 figures in
just 1 year. At just 25 years old he has been Vice President of a multi-million dollar company and
nominated "Best Marketer of 2007" by the American Business Awards. Justin's award winning
lead generation company wants to build you a free lead generation website.
