Uniting Ambition | Delivering Niche Technology Talent To High Growth Businesses

Delivering Exceptional Talent to Grow Your Business

ABOUT US
BIG ENOUGH
TO DELIVER.
SMALL ENOUGH
TO CARE.
D E L I V E R I N G E XC E P T I O N A L TA L E N T TO G R O W YO U R B U S I N E S S
WE’RE MORE THAN JUST RECRUITMENT;
WE‘RE A 360° RPO TALENT PARTNER.
Our outsourcing partnership maps the market for you, against the talent pool and your competition,
keeping you ahead of the curve. With bespoke Mapping, Pipelining and Insight products, we design a
talent strategy around each of our client’s business growth plans.
This gives us a unique understanding of what our clients experience, allows us to see the bigger picture,
and is why your brand, culture, growth and succession plans matter to us. Our strategic approach allows
us to deliver results, which is why we form long-term talent partnerships with our clients. We are big
enough to deliver and small enough to care. We take the time to fully understand the scope of work, and
firmly believe that finding the right people who share your ambitions and values is key during cultural
change transformation.
We know what growth is like, being recognized as one of the UK’s fastest growing businesses by the
Virgin Fast Track Top 100 for two consecutive years. We’ve helped build some of the UK’s leading
businesses, providing transformational talent management at every stage. From start-ups and medium
sized enterprises through to globally recognised brands, we place exceptional talent in to the heart of
your business.

BOLD
OWNERSHIP
CREATIVIT Y
AMBITION
OUR
VALUES
OUR VALUES ARE VERY
IMPORTANT TO US.
THEY’RE OUR DNA.
They define our talent approach, resonate
through the way we work, and help align
ourselves to your company culture.
Strong, straightforward communication.
Accountable for the outcome of everything we do.
Dedicated to delivering innovative solutions.
Achieving your success through a partnership.
OUR VALUES

INFRASTRUCURE/SOFTWAREREFRESH
DIGITALTRANSFORMATIONERP/CRMIMPLEMENTATION
CONSUMER
SECTORS WE WORK IN
RETAIL&ECOMMERCEFINANCIALSERVICESBUSINESSSERVICES&FMCG
WE BUILD
BUSINESSES
Permanent, Interim and Contract talent
outsourcing for growing consumer brands.
We specialise in partnering with companies
undergoing cultural change and
business process re-engineering.
We’ve helped build some of the UK’s leading consumer businesses, providing transformational talent management at every stage.
CULTURAL&BUSINESSCHANGE

FUNCTIONAL
AREAS OF
EXPERTISE
OUR TALENT IS FINDING
YOURS.
We operate at every level of your business and
in every function. With a segmented data set of
over 3.8 million candidate and company records,
our RPO capability is unmatched.
B U S I N E S S CHAN G E &
TR AN S FO RMATI O N
TECH N O LO GY &
ECO M M E RCE
D I G ITAL
MARKE TI N G
SALE S &
S E RVI CE
FUNCTIONAL AREAS

OUR
APPROACH
TO TALENT
DESIGNING YOUR
TALENT STRATEGY
Our RPO solution is designed to attract, engage
and deliver you the best talent for your
recruitment project. We beleive there is no one
size fits all talent strategy, and take the time to
learn exactly what approach will fit your
business growth needs.
FUNCTIONAL AREAS
01 | TALE NT RE S E ARCH 02 | TALE NT S E LEC TI O N
03 | CU S TO M E R I NTE RVI E W 0 4 | Q UALIT Y A S S U R AN CE
Our ambition to research your market and engage
the best talent is relentless. We leave no communica-
tion or insight channel untapped, utilising our award
winning technologies to reach the right talent first.
We work at the ultimate competitive level; attracting
the upper quartile, high performing candidates that
aren’t actively looking for roles. Our smarter talent
approach means we handpick the finest candidates.
A tailored recruitment process identifies exceptional
talent that are right for your business. We pride our-
selves on high-quality, receiving feedback on every
hire, continuously improving our RPO partnership.
We work with you, advise on areas to challenge and
ensure an efficient talent process. Our aim is to help
grow your business and work with you on further
talent outsourcing projects.

TRADITIONAL BUSINESS MODELS NEED TO INTEGRATE WITH NEW,
EVER-CHANGING CHANNELS.
New technologies and the on-set of digital require specialist skills and a niche knowledge base; the difficult part of transfor-
mation. This is where large-scale RPO projects can fail, but where Uniting Ambition specialize and thrive. Our award winning
talent acquisition and marketing tools deliver hard to find talent into your business change project.
Our dedicated Technology & e-Commerce teams work across a broad spectrum of roles, recruiting at all levels from Service
Desk and development to CIO/CTO and Transformation Directors. We firmly believe that finding the right people who share
the ambitions and values of your business is key to building a strong successful team, and that’s where our process differs. We
take the time to fully understand your business needs and culture, allowing us to engage with the best talent in the market
through our in-depth search, engagement and interview process. The talent pool is constantly evolving and we are excep-
tionally well networked and by mapping out the entire market, we ensure our clients have exposure to the entire talent pool
both active and passive.
Our capability covers Permanent, Interim & Contract needs focusing on:
- Supporting growth
- Driving Transformation/Change
- Delivering business critical projects across Technology, Transformation and Digital, including
Mergers & Acquisitions, Integration programmes, and People and System Changes.
We are talent aquisition partners with some of the UK’s biggest brands, and have delivered technology talent to:
TECHNOLOGY &
ECOMMERCE
RECRUITMENT
TECHNOLOGY & ECOMMERCE RECRUITMENT
FUNCTIONAL AREAS OF EXPERTISE
UA Insight TECHNOLOGY & ECOMMERCE
50K +
N E W C A N D I D AT E S
P E R M O N T H
Powered byTalent on Demand
1.2M
S E G M E N T E D
C A N D I D AT E S
1K+
C A N D I D AT E F E E D B A C K
CO L L AT E D P E R M O N T H

MINIMIZE THE RISKS ASSOCIATED WITH GROWTH BY GAINING
EXCEPTIONAL TALENT INTO THE HEART OF YOUR BUSINESS.
A tough climate and increasing opportunities has stood the best performing talent in high demand. We’re uniquely positioned
with our talent sourcing technology, securing passive financial talent on a regular basis, placing them at the helm of countless
business change programs. With a fully managed talent partnership, our approach gives our clients the dexterity and resil-
ience to navigate the disruption associated with growth, transformation and change.
We’ve invested heavily in our technology to offer agility and scope that no one else can. It compliments our 360 talent ap-
proach, going beyond the technology to keep our clients well informed of trends and challenges their transformation project
might face.
We view our position in the chain as a solid extension of your in-house team. We fully understand and respect your strategy
of building an internal capability, and we are truly committed in assisting you with this. Our priority is to provide a consistent
and efficient message with all candidates. We know how essential it is to pitch the right information and how crucial it is to
constantly be aware of business updates.
- Supporting growth
We are talent aquisition partners with some of the UK’s biggest brands, and have delivered business change talent to:
BUSINESS
CHANGE AND
TRANSFORMATION
BUSINESS CHANGE AND TRANSFORMATION
UA Insight BUSINESS CHANGE & TRANSFORMATION
1.8M
S E G M E N T E D CO M P E T I TO R
R E CO R D S
4M
S E G M E N T E D
C A N D I D AT E R E CO R D S
1
P U R P O S E B U I LT
R E P O R T I N G S Y S T E M

GROWING BUSINESSES ARE FINDING A NEED FOR TOP TALENT TO
SUPPORT THEIR MARKETING ACTIVITIES.
The most successful professionals are not just those with the greatest knowledge and skills. They are those with strong
connections and interpersonal abilities, using their experience quickly and perceptively to everybody’s advantage. It takes in
depth research; observation and over 10 years experience to find this kind of sought after talent.
We continuously identify, map and pipeline the highest performing business service talent across the UK, create your
acquisition strategy against this and deliver those that match your growth plans, culture and ambition.
- Supporting growth
We are talent aquisition partners with some of the UK’s biggest brands, and have delivered digital marketing talent to:
DIGITAL
MARKETING
RECRUITMENT
DIGITAL MARKETING RECRUITMENT
UA Insight DIGITAL MARKETING
20K
N E W C A N D I D AT E S P E R
M O N T H
1M+
S E G M E N T E D
1K+

WE UNDERSTAND THAT HAVING TALENT AT THE COAL FACE OF
YOUR BUSINESS IS VITAL TO SUCCESS.
We continuously identify, map and pipeline the highest performing business service talent across the UK, create your acqui-
sition strategy against this, and deliver those that match your growth plans, culture and ambition.
Our capability covers Permanent, Interim & Contract needs, focusing on:
We are talent aquisition partners with some of the UK’s biggest brands, and have delivered sales & service talent to:
BUSINESS CHANGE AND TRANSFORMATION
SALES &
SERVICE
RECRUITMENT
- Inbound Service
- Complaints
- Retail Sales
- Inbound Sales
- Remediation
- Retail Service
- Outbound Service
- Collections
- Store Management
- Outbound Sales
UA Insight SALES & SERVICE
40K
N E W C A N D I D AT E S P E R
M O N T H
2M+
S E G M E N T E D
3K+

OUR POINTS OF
DIFFERENCE
INVESTED IN PARTNERSHIPS.
With a combination of experienced talent search
professionals, award winning market intelligence,
and a concise strategic approach, we go above
and beyond to deliver a successful talent
partnership to our clients.
PRO G RE S S IVE TECH N O LO GY
OUR POINTS OF DIFFERENCE
UA Insight
MARKE T I NTE LLI G E N CE
TALE NT MARKE TI N G B E S P O KE TALE NT S TR ATEGY
We’ve invested heavily in our technology to offer
agility and scope that no one else can. It compli-
ments our 360 talent approach, going beyond
the technology to keep our clients well informed
of trends and challenges they might face.
Business change should be driven by
incisive facts. With ownership of over 3.8 million
segmented records, we work hand in hand with
your internal recruitment team to build a richer
picture of your talent market.
Our award winning talent campaigns source hard
to find talent where no one else is looking, attract
thousands of candidates, and transform our
clients into an employment brand of choice.
We take the time to learn what you want from
a talent partner. Continuous feedback from our
clients means we design a bespoke journey for
each account.
UA Marketing UA Resource UA Insight UA Marketing
UA Insight UA Marketing UA Insight UA Marketing UA Resource

Recommended value added products that support our talent partnerships
FRESH THINKING
UA Insight UA Marketing UA Resource

UA Marketing VALUE ADDED PRODUCTS
- Employer Branding
- Talent Tracking
- Digital and Print creative
- Press and PR
- Influencer Content
- Direct CRM
- Branded Landing Pages
- Bespoke Multimedia
- SEO & PPC Strategy
- Targetting Social Adverts
- Campaign Management
- Game Development
- Affiliate Marketing
- Event Management
- Referral Programmes
AWARD WINNING DIGITAL MARKETING
FULL AGENCY CAPABILITY
INDUSTRY FIRST TALENT CAMPAIGNS
BE AN EMPLOYMENT BRAND OF CHOICE WITH
AWARD WINNING CANDIDATE ATTRACTION
Become an employment brand of choice with industry leading recruitment marketing capability.
Our digital marketing campaigns are awards winning, and we’re exceptionally proud to have been nom-
inated for the CIPD Recruitment Marketing Awards for “Best Use of Video”, a Big Chip award for “Best
Digital Marketing Campaign” and “Best Marketing Campaign” from the Global Recruiter Awards.
At Uniting Ambition, we don’t just focus on attracting candidates. We focus on building an engaged
community consisting of the UK’s hottest talent. Our in-house marketing team are best in class, working
each day to ensure that we deliver superior candidate attraction and engagement tactics that establish
our points of difference.
Just a handful of the unique campaigns we’ve delivered include a custom-built, branded Facebook game,
animated HTML5 job adverts nand a nationally acclaimed, personalised LinkedIn recruitment video.
That’s not to mention our quality content marketing, clever social engagements, consistent press cover-
age and targetted campaigns, thanks to our UA Insights team.
DUAL BRANDED MARKETING COLLATERAL
UA MARKETING

TALENT CAMPAIGNS
Database, social and digital campaigns to
attract unique pools of talent. Fully au-
tomated response management for pin
point accuracy.
Our innovative digital marketing cam-
paigns are awards winning, and we're ex-
ceptionally proud to have won a Big Chip
award for “Best Digital Marketing Cam-
paign” and “Best Marketing Campaign”
from the Global Recruiter Awards and
were nominated for the CIPD Recruit-
ment Marketing Awards for "Best Use of
Video",
CUSTOM AUDIENCES
Built on one the of the worlds most advanced re-
cruitment platforms, select exactly who we want
to target, and serve them jobs against their google
search queries and social engagements.
CAREER SITES &
ONLINE
ADVERTISING
We regularly review our chosen ge-
neric and specialist job boards, ensur-
ing that we capture all of the active
and passive talent on the market.
UA WEBSITE
the UA website is fully integrated into our real-time
database with featured and premier career opportu-
nities, fed live to a pool of passive candidates.
Our SEO strategies mean that we consistently rank
higher than our competitors on search engines, en-
suring that we get the right candidates first.

An Industry first recruitment
marketing campaign
CAREER STORY
UA Marketing | IN FOCUS

CAREER STORY
THE CAMPAIGN
In February 2016, Uniting Ambition launched an industry-first, integrated LinkedIn HTML5 video campaign as part of an in-
novative recruitment drive of Magento Developers for Boohoo.com. Entitled “What’s your Boohoo Career story?”, the video
allows LinkedIn users to sign in and view their own career journey in animated motion. The digital campaign uses LinkedIn’s
API to create a video recap of the user’s professional ventures, showing their career progression and development using
real data extracted from the social network. To support the clients goal to accelerate growth with more developer hires, the
video then offers an on-brand and on-campaign projected preview of the user’s career if they were to make a career move
into Boohoo.
Not only does this campaign make new and innovative use of a leading social media platform, it also uses technology cleverly
to build a bespoke approach which is personalised to the end user. Devised, developed and deployed entirely in-house by UA
marketing, “The Recruiter Story” cost little to produce whilst still pushing boundaries in the digital space. Both nationally and
globally, Uniting Ambition is the first recruitment company ever to integrate a personalised internal recruitment video with
LinkedIn, and the inventive use of digital marketing has garnered fantastic results.
THE RESULTS AND FEEDBACK
Since its launch, the digital campaign has received over 28,000 organic views, garnered media attention in press across the
UK. With interest high, one LinkedIn post alone promoting the campaign received over 4300 views. Feedback for “Boohoo
Story” has been phenomenal, labelled as “creative”, “clever”, “upbeat” and winning comments users. Uniting Ambition is excep-
tionally proud of creating this campaign; the recruitment industry isn’t renowned for its creativity and the business intends
to change that perception. “LinkedIn Recruiter Story” has blazed a trail as something new and imaginative in the recruitment
marketing, creating a custom-built story in which the end user is the main character and winning fantastic conversions be-
cause of this. It went on to win numerous awards, beating numerous international marketing agencies.
“I have to say that this is a pretty extraordinary employer branding and candidate engage-
ment app. Hat’s off and a resounding applause for taking such an innovative approach.”
Darren Ledger MIOR | International Retail Technology Recruiter
“Absolutely genius campaign. Inspired.”
Isle of Wight Jobs

VALUE ADDED PRODUCTS
- Talent mapping
- Talent Pipelining
- Skill demands
- Market trends
- Succession planning
- Attrition monitoring
- Competitor insight
- Tenure trends
- Salary benchmarking
- Balance scorecards
- MIS
- Skills testing
BUILDING A RICHER PICTURE OF YOUR
TALENT MARKET
Our research experts segment one of the UK’s largest candidate datasets, enabling our clients to
understand their talent landscape.
We create reports based on real time data, and are small enough to make sure we’re validating our
insights by regularly engaging with the whole database. We pride ourselves on our clear communica-
tion, and UA insights is key to translating how, when and where we should roll out your talent
acquisition solution.
UA MARKETING
UA Insight 3 . 8M
S E G M E N T E D C A N D I D AT E
R E CO R D S
1 . 8M
S E G M E N T E D CO M P E T I TO R
R E CO R D S
90 K+
N E W P E R M C A N D I D AT E S
P E R M O N T H
14K
N E W CO N T R A C T
C A N D I D AT E S P E R M O N T H
CLIENTS UTILISING UA INSIGHT

WE‘RE GLOBAL SUCCESS PARTNERS WITH
THE WORLDS BIGGEST CRM COMPANY
Salesforce have recognised us as a pioneer in the recruitment industry. By harnessing the power of social technologies
to build communities and encourage collaboration, it has transformed the recruitment experience. By investing in and
building bespoke tools with an industry leading in-house technology team, we are now a global success partner with
the worlds biggest CRM company. We feature alongside global businesses such as Allianz, L’Oréal and Aston Martin.
GLOBAL SUCCESS PARTNERS

REAL-TIME MARKET TRACKING
Our custom built Talent on Demand software automatically maps the talent market in real-time, meaning we
always have first access to active and passive candidates alike. Talent on Demand interrogates over 20m UK
data sources every day, extracting active and passive candidates that we are looking for on demand.
TALENT ON DEMAND

Domestic and Global future
growth strategic planningUA Insight
UNITING AMBITION DELIVER INSIGHT INTO A
COMPETITIVE IT TALENT POOL FOR NEXT PLC
INSIGHT REQUIREMENTS
Next PLC were potentially facing a shortage of skilled IT recruits for their head office in Leicester that could
have threatened their ongoing growth plans. Next wanted to gain an understanding of their talent pools to
enable them to make informed strategic decisions.
THE SOLUTION
We were tasked to look at available talent pools across several selected UK cities as well as their current base
in Leicester and to also provide our own views on locations. Alongside talent pool sizes and talent heat maps,
insight was provided on competitor activity, salary benchmarking as well as other key demographic indicators.
THE OUTCOME
Next reviewed their recruitment strategy including employee benefits and job specifications (based on the
available talent pools) and also began to hire for an alternative UK location where available talent was
more prevalent.

UNITING AMBITION OFFER INSIGHT INTO
EMERGING MARKETS FOR RECKITT BENCKISER
INSIGHT REQUIREMENTS
Reckitt Benckiser’s Strategic Planning Director tasked Uniting Ambition to provide high level insight and rec-
ommendations to aid strategic decision making for their current and future global activities as well as acqui-
sition planning.
THE SOLUTION
Uniting Ambition Insights conducted comprehensive international research and recommendations to the
business on:
· Emerging nearshore delivery centres across Europe, North and Central America
· Emerging global low cost IT hubs
· Emerging IT innovation hubs in Europe and Asia
Research was based around numerous factors including geopolitical and economic indicators
THE OUTCOME
RB continue to liaise with Uniting Ambition around their decision making processes and future strategic
growth plans and are currently adopting and exploring many of the recommendations made.

VALUE ADDED PRODUCTS
- Succession planning
- Diversity planning
- Agreement knowledge
- Workers Regulations advice
- Limited business set up
- Invoicing solutions
- Contractor migration
- New contractor set up
UNDERPIN YOUR RECRUITMENT PLANS
Keep your talent aquisition project moving.
During business growth and change, it’s easy to become under resourced at critical stages of a talent
acquisition process.
We keep our clients pipeline moving by integrating our resources with theirs – Becoming an extension
of their talent capability, making sure the momentum of their change project is constant, well main-
tained and comprehensively managed.
UA MARKETING
CLIENTS UTILISING UA UA RESOURCE
UA Resource

THE CLIENT
Lookers PLC is a leading UK automotive retailer and distributor. Listed on the London Stock Exchange their divisions include
Automotive, Parts, Leasing and Agriculture. Through their automotive divisions - Lookers, Taggarts and Charles Hurst – they
offer a wide range of quality and prestige new and used cars as well as tailored aftersales and Motability services. With
over 160 dealerships all managed locally but connected nationally through their UK-wide infrastructure. This agile approach
ensures that customers benefit from specialist knowledge from their local dealer, while also being able to take advantage of
offers and stock from all over the country. The business is underpinned by a customer service led philosophy which is deliv-
ered through an industry leading experience by Lookers talented and experienced staff. This is embodied in the ethos of ‘For
You, For Life’ which is integral to their values.
CASE STUDY
THE BRIEF
Integral to Lookers is their digital strategy, which has been heavily invested in. This investment will allow Lookers to develop
the functionality for customers to dynamically browse, book and engage with their cutting edge digital platform and social
channels, via the device of their choice. We were approached by Lookers CIO to support them in the growth of their “digital
transformation” team. The key being to ensure candidates were the right cultural fit with the ability to work within an un-
structured, fast paced environment whilst it continues to grow
• IT Transformation Director
• IT Operations Director
• Head of Enterprise Architecture
• Head of Software Testing
• Head of Infrastructure
• Portfolio Manager
• Programme Managers
• Project Managers
• Business Analysts
• Solutions Architects
• Test Analysts
• Technical Consultants
THE SOLUTION
Uniting Ambition, working closely with the CIO, have continued to build a high profile and performing team. Due to the num-
ber of initiatives Lookers wanted to undertake, the preliminary solution was to provide a number of high performing interim
resource to instigate a number of key projects. This has been followed by an exercise to exchange these interim personnel for
the top quartile in the industry to continue to build and shape the business there on. Placements have included:
Uniting Ambition partners
with Lookers plc to build a
highly functional interim IT
solution to support growth.
This was successful due to Uniting Ambition’s approach to ensure not only culture fit but aspirations of both Lookers and the
candidates were met to give Lookers technology division the skills and the capability to deliver the changes that will bring the
board strategy to life.

THE CLIENT
NEXT is a UK based retailer off ering exciting, beautifully designed, excellent quality fashion and accessories for men, women
and children together with a full range of homewares. NEXT distributes through three main channels. NEXT Retail, a chain of
more than 500 stores in the UK and Eire NEXT Directory, a home shopping catalogue and website with almost 4 million ac-
tive customers & international websites serving around 70 countries NEXT International, with almost 200 mainly franchised
stores around the world.
CASE STUDY
THE BRIEF
NEXT came to Uniting Ambition with a business critical project, it needed a team of people to work on its in-store Technology
Refresh Project; a £10million programme to upgrade both the software and hardware of every single in-store till across the
whole of the NEXT store network. As NEXT was changing its project delivery method from Waterfall / Prince 2 to an AGILE
approach. Uniting Ambition was tasked with finding a new team of experienced IT contract, permanent and fixed-term per-
sonnel to develop, install and confi gure the new systems. The roles included:
3 x Development Lead/Scrum Master
18 x Developers (C#. .net)
4 x Architect/ Designers
7 x Testers
3 x Business Analysts
7 x Build Manager
7 x Database Administrator
3 x UX Designers
THE SOLUTION
Uniting Ambition provided a fully managed service to NEXT, and as such was responsible for sourcing the right candidates,
undertaking all candidate assessment in accordance with a strict test framework, conducting telephone and face to face in-
terviews, supporting NEXT with inductions as well as carrying out all regulatory checks. The entire recruitment project, from
initial scope to the start date of the final candidate, was delivered in 3 months. The partnership has been a huge success and
Uniting Ambition has be en instrumental in helping NEXT reach its next stage of growth. As such, Uniting Ambition has since
been providing regular support to handle management of contract staff and any further resource demands.
with NEXT plc to build a
scalable IT transformation
solution to support retail
growth.

THE CLIENT
RB are a global FMCG business renowned for producing a number of health, hygiene and home products including Dettol,
Durex, Air Wick, Nurofen, Vanish, Harpic, Strepsils and Clearasil amongst others. These products are sold in over 200 lo-
cations worldwide. RB are dedicated to investing heavily in research and development to find new ways for people to look
after themselves, their families and homes. With a Central Headquarters in Slough, RB truly are a global business with over
37,000 staff across 60 locations and a turnover of over £10 billion.
CASE STUDY
THE BRIEF
Over a period of time RB strategically acquired a number of businesses globally, resulting in an extremely fragmented IS
function. The CIO was tasked with driving innovation and transforming IS into one shared service to support the Global
business. Uniting Ambition were retained by RB’s IS Director to initially support the creation of an Enterprise Architecture
Function in addition, delivering key hires to allow the rationalisation of its outsource partners to one key supplier. Due to the
size and scale of RB, UA were presented with a number of challenges around culture, integration of existing business units
and availability of top quartile talent with the relevant Global experience.
IS Directors within Supply Chain, R&D, Technical Services
Programme Managers
Architects
Project Managers
Business Analysts
Service Delivery Managers
Global Licensing Managers
PMO Managers
THE SOLUTION
Uniting Ambition initially worked closely with the IS Director and HR Business Partner to help build a highly influential En-
terprise Architecture function. Following the success within this area we have since delivered on a number of key roles within
RB across interim and permanent solutions. This has included the placements:
with RB to support the
Global transformation
programme of the
IS Function
A number of RB’s Strategic Programme’s are still in flight and we continue to support them in terms of talent within a num-
ber of key areas including Transformation, Process Improvement, Regulatory Projects, Technical Integrations and Merger &
Acquisition Activity.

THE CLIENT
Secret Escapes is a UK based online travel club specialising in ‘flash sales’ – limited time sales at heavily discounted prices – of
luxury hotels and holidays.
Having already become market leaders in the UK since their 2011 launch, Secret Escapes has now expanded internationally
into Sweden, Norway, Denmark, Germany and the USA, with further growth into multiple markets planned for 2015.
CASE STUDY
THE BRIEF
Due to its plan to build business overseas, Secret Escapes approached Uniting Ambition with an on going project: to support
its growth by helping to develop their digital marketing division.
Secret Escapes needed a team of gamechanging professionals capable of hitting the ground running and providing competi-
tive advantages to sustain international company growth. Uniting Ambition was therefore tasked with finding candidates to
fill highly technical roles. These included:
12 x Product Director 7x Lead Designer 1x German PPC Executive
THE SOLUTION
With a reputation for deep specialisation in digital marketing recruitment, Uniting Ambition provided a boutique service to
Secret Escapes, sourcing top tier talent with vigorous search and selection methodology.
In an end to end solution that incorporated extensive marketing campaigns, a robust screening process and interviews based
on both competency and culture, all roles were filled to the satisfaction of client and candidates alike.
Due to delivering consistent results, Uniting Ambition has now been briefed to find a further team of specialist Digital Mar-
keting Execs with language skills in Italian, Benelux, Spanish and Nordic, as well a UK Display Manager to help Secret Escapes
expand further into international markets.
with Secret Escapes to
build a scalable solution
to support international
growth plans.

THE CLIENT
Mars is a multi-channel manufacturer with over 3,800 employees in the UK alone, producing much loved global brands
across 3 main divisions:
CASE STUDY
THE BRIEF
Mars Petcare approached Uniting Ambition with a critical business project key to accelerating growth. With current sales
via online channels standing at $500m, Mars plan to increase this figure to $2bn over the next 2 years. The company’s global
focus is now on building digital awareness, capability and relationships to meet sales projections. As part of this strategic
growth plan, Mars Petcare created a newly formed Digital Capability UK team which had been tasked with increasing sales
through key online channels such as Ocado, Tesco.com and Amazon. Uniting Ambition was therefore asked to recruit pivotal
roles into the department to help build an end to end approach to their digital capability campaign. Roles recruited include:
15 x Customer Development Managers
4 x Insights and Analytics Executive
5 x Merchandising Manager
1 x Search Engine Co-ordinator
THE SOLUTION
Uniting Ambition delivered a structured, thorough and UK-wide headhunting exercise to source candidates who were a
strong match in terms of both culture and skill. In a comprehensive recruitment operation that involved advertising, aware-
ness campaigns through relevant media and rigorous candidate assessment, all roles were filled to great success.
The quality of placements and their valueadding skillsets meant that Uniting Ambition acted as a catalyst to the growth of
Mars Petcare. Following this initial partnership, Uniting Ambition is now also the recruitment supplier to the Mars
confectionary and food divisions.
with Mars Petcare to
build a digital team that
supercharges online sales.
- Confectionary, including some of the
best-loved and widely available choc-
olate such as Mars, Snickers and Twix
- Food and drink, with household
brands such as Dolmio and Uncle Ben’s
within the range
- Petcare, including familiar products
such as Pedigree, Whiskas and Cesar.

THE CLIENT
Selling online women’s fashion, Missguided is now one of the fastest growing companies in the UK and has fast established
itself as an innovative fashion-leader. Having experienced rapid growth since its launch in March 2009, Missguided has now
expanded into the USA, Australia, France and Europe. With ever accelerating sales, the business continues to look for new
global expansion opportunities.
CASE STUDY
THE BRIEF
As Missguided ramps up its international growth at a super-charged rate, significant investments are being made into web-
site functionality to better understand the customer and her shopping journey. As such, the business approached Uniting
Ambition with a critical and continuing project: to support the development of its website capabilities by building a leading
ecommerce function. Missguided tasked Uniting Ambition with finding the brightest ecommerce talent that the market has
to offer, with the initial brief being to find a Development Manager to lead its existing team. The role recruited was:
1x Development Manager (Magneto)
THE SOLUTION
Supporting recruitment for the role on a retained, exclusive basis, Uniting Ambition worked closely with Missguided to iden-
tify the highly specific skillet and culture fit needed.
By thoroughly mapping the market and undertaking a rigorous screening methodology, Uniting Ambition was successful in
headhunting a senior Development Manager for the role. Following the success of this initial placement, Missguided part-
nered with Uniting Ambition to build a business-enabling IT/ecommerce team. As part of this, a series of digital campaigns
complementing Uniting Ambition’s tried and tested search and selection tactics have resulted in a total of 9 further perma-
nent placements being made into the team
with Missguided to build
an ecommerce team that
can support rapid growth.

THE CLIENT
MandM Direct is a leading discount online retailer with over 1.3 million active customers and 50 million website visits a
year. Originally operating within the UK, the business currently has dedicated local websites covering the German, French,
Austrian, Dutch and Polish markets and dispatches to a further 20+ countries worldwide. With a current revenue surpassing
£120m, MandM Direct is now undergoing its next phase of growth.
CASE STUDY
THE BRIEF
Due to its location in Leominster, MandM Direct is constantly faced with the challenge of attracting quality candidates. Hav-
ing worked with the business previously, Uniting Ambition was aware of the difficulties M&M Direct faced in recruiting top
candidates into the area.
In this scenario, the client did not approach Uniting Ambition with a brief. Rather, Uniting Ambition took a proactive approach
in selling in an influential IT candidate to the business, correctly identifying that the candidate would add significant value to
the company. The role:
1x IT Director
THE SOLUTION
Possessing strong relationships with some of the market’s most talented candidates, Uniting Ambition became aware that a
commercial IT Director with strong online and multichannel retail experience was moving to the Leominster area. Seeing an
opportunity to aid MandM Direct in their growth ambitions, Uniting Ambition liaised with client and candidate to establish a
link between the two and facilitate an interview.
Due to the candidate’s outstanding skills, experience and cultural fit, M&M Direct subsequently created a new, value-adding
role and made the hire. As a result of the effective nway that Uniting Ambition managed the client and screened the candi-
date as part of an indepth process, a further 2 senior roles were given to the consultancy by the M&M Direct CEO.
with MandM Direct to
deliver a business-enabling
IT leader.

THE CLIENT
Soak.com designs and sources its own product range of bathroom furniture, equipment nand accessories to sell directly to
the public online. In 2013, Soak.com secured an £8.5million investment, allowing it to more than double the size of its head-
quarters in a £5million move. The business has been recognised as one of the fastest growing private companies in the UK
by The Virgin & Sunday Times Fast Track 100 league and is now focused on ramping up its range and brand recognition to
garner further success.
CASE STUDY
THE BRIEF
Soak.com had identified a need for highperforming technical talent to grow its digital presence. With ambitious growth plans,
the business approached Uniting Ambition with a business-enabling challenge: to source two senior digital hires central to
growth. The business required an SEO Manager and a Head of Design to play key roles in leading digital development. Re-
nowned for specialisation in digital recruitment, Uniting Ambition was tasked with finding market-leading candidates to fill
these positions and support Soak.com in its growth journey. The roles:
1x SEO Manager 1x Head of Design
THE SOLUTION
As ever, Uniting Ambition gained full and ncomplete understanding of the roles, the business and its culture to ensure that
the candidates put forward would be able to hit the ground running. In a comprehensive recruitment nsolution that involved
extensive advertising nsupplemented by digital campaigns, some of the market’s most high calibre talent came forward for
the role.
By utilising a thorough screening and interview methodology, Uniting Ambition was able to select the candidates that would
best be able to integrate into the company and deliver development. As a result, both placements were filled to huge success
and Soak.com was able to catalyse the progression of its digital department.
with Soak.com to develop
a digital team capable
of accelerating brand
awareness.

THE CLIENT
Wolseley is the world’s largest distribution company of plumbing and heating supplies. With 39,000 people in around 2,900
global locations, huge clients and UK revenue alone of £1,700m, the business thrives due to its reputation of delivering the
right products, at the right price, at the right time, on every occasion. Wolsley supplies over 1 million customers with prod-
ucts sourced from 50,000 trade vendors. It has won accolades such as Supply House of the Year, Distributor of the Year and
Merchant of the Year, to name just a few. Now, the company is placing greater emphasis on accelerating profitable growth in
order to become the world’s best local contributor of plumbing, heating and building materials products.
CASE STUDY
THE BRIEF
Wolseley came to Uniting Ambition with a unique request: the business wanted to create its first proactive team to be based
out of the Ripon office. Previously, inbound sales and customer service had been the priority for Wolseley. With a newly
sharpened focus on profitable growth, however, creating further revenue streams with existing and previous customers was
becoming more important. To build this proactive team, the roles required were:
40x proactive Sales Executives
3x Team Manager
4x Inbound Team Manager
THE SOLUTION
As part of a bespoke, end to end process, the Uniting Ambition was fully responsible for sourcing compatible talent. A thor-
ough screening process ensured that each person selected was not only able, but also encapsulated the values that Wolseley
was so keen to keep intact. On-site assessments were held at Wolseley premises, providing the opportunity for hiring manag-
ers to see the potential candidates in a number of contact centre settings. This tactic allowed recruitment choices to be based
on personality and drive, not just experience alone.
Once the team had been successfully placed, Uniting Ambition could then identify the type of team manager necessary to
lead the recent placements. With the aim of upskilling these new team members, the manager would play an integral role in
increasing profit within the branch network. Since Uniting Ambition had previously taken the time to understand the busi-
ness and the people within the Ripon office, an exceptional calibre of candidates was sourced. Due to the high standard of
candidates selected for interview, it was difficult to choose just a single candidate for the role. As testament to this, one of the
unsuccessful management candidates had an inbound sales role created specifically to match their skills.
with Wolseley to build a new
proactive team which would
power profitability

THE CLIENT
Game is a major video games retail company with over 500 stores across the UK and Spain, as well as operations in Portugal.
In fact, Game is recognised as being the leading specialist video game retailer in both the UK and Spain, with a market share of
over 30% in each of these countries. With up to 15 million individual customer interactions per week and an estimated retail
value of over £50 billion, Game’s focus is to excel in all digital areas and be the number one destination for gamers.
CASE STUDY
THE BRIEF
Game’s strategy is to drive profitable growth by building on its position as an omni-channel video games retailer. As part of
this, the business is looking to extend its online offerings and requires leading IT contracting talent to do so.
Uniting Ambition was therefore tasked with delivering highly skilled and multi-disciplined contract resources to work along-
side Game’s existing staff and help accelerate business change. The roles included:
2x Project Managers
2x Project Support Manager
4x Business Analysis
2x Test Analysts
THE SOLUTION
With a specialist IT contract team in place renowned for delivering top talent, Uniting Ambition conducted a full search and
selection campaign to ensure the best candidates in both the active and passive markets were targeted.
Not content with merely finding the necessary level of technical skills in candidates, Uniting Ambition conducted a thorough
culture screening to deliver contractors who would be the strongest possible team fit for Game. Consequently, Uniting Am-
bition delivered talented, business enabling contractors and received excellent feedback. Due to the culture-based recruit-
ment approach utilised, all placements made were able to integrate seamlessly with Game’s permanent team and work in
collaboration to further the company’s mission.
with Game to extend their
online offering through
market-leading talent.

THE CLIENT
Betfred is a UK-based bookmaker which has experienced a meteoric rise since its launch as a single shop in 1967. Now the
fourth largest bookmaker in the UK, Betfred employs over 10,000 staff, has in excess of 1370 betting shops and boasts gross
profits of £362m. The business prides itself on staying true to its core values: offering real value and providing an exceptional
and exciting experience for its customers.
CASE STUDY
THE BRIEF
Despite Betfred’s extensive commercial successes, the business was facing an attrition issue and was at risk of acquiring a
poor reputation in the job market. In order to support and sustain its growth, Betfred required ongoing recruitment to build
and stabilise its IT team. Uniting Ambition was therefore tasked with partnering with Betfred on a continuous recruitment
basis to secure business-enabling IT talent and therein solve its attrition issues.
THE SOLUTION
In a bespoke, in-depth approach, Uniting Ambition worked closely with Betfred to educate the management team on alter-
nate recruitment tactics. Due to a fixed way of approaching hiring, Betfred had not previously considered looking outside of
the gambling sector to make hires. Uniting Ambition therefore brought fresh ideas into the business, suggesting that Betfred
explore alternate but related markets such as retail and ecommerce when sourcing game-changing candidates. As well as
sharing expertise on new and untapped recruitment avenues for Betfred, Uniting Ambition went further and provided up to
the minute information non competition as well as valuable benchmarking information. Uniting Ambition talked the Betfred
team through possible team structures and offered advice on various approaches, going above and beyond in the recruit-
ment partnership offered.
As a result of this tailored and highly personal approach, Uniting Ambition was instrumental in building a technology sen-
ior management team at Betfred. Not only did Uniting Ambition sell in quality hot candidates through robust requirement
screening, skilled head-hunting ad targeted campaigns, the consultancy also held regular face to face meetings and service
reviews to ensure that the service provided was consistently hitting the mark. Due to the quality of the IT team built and the
extensive support offered, Uniting Ambition are now seen as Betfred’s number one partner for recruitment.
with Betfred to develop and
stabilise their IT function.

THE CLIENT
WageDayAdvance is one of the UK’s leading cash loan companies with over 150 employees based in Leeds and Nottingham.
The business prides itself on providing innovation, reliability and security for those who need cash loans online.
WageDayAdvance is owned by SRC Transatlantic Limited, who employ over 3,000 people across the United Kingdom, United
States and Canada in over 300 locations. Founded in 1997, the parent company is a well-known financial services organisa-
tion that provides a variety of cash loans as well as other financial products.
CASE STUDY
THE BRIEF
As a company currently embarking on a dynamic upwards rise, WageDayAdvance is searching for several senior hires to
provide the business partnering and commercial analysis needed to drive development. The business approached Uniting
Ambition with a vital need: it required a Head of Marketing to strategically steer and oversee its growth plans.
Reporting to the WageDayAdvance CEO, this high-flying hire would be responsible for recruiting a full marketing team of 12
by the end of 2015. Uniting Ambition was tasked with finding a candidate that could rise to the challenge of the role and build
a new, engaging and customer-centric digital presence. The role:
1x Head of Marketing
THE SOLUTION
Recruiting for the influential Head of Marketing role required an in-depth, intuitive recruitment process. Based on their
proven capabilities, WageDayAdvance selected Uniting Ambition to support recruitment for the position on a retained, ex-
clusive basis.
A dedicated senior Uniting Ambition consultant managed the project, utilising a mix of contingency and search and selection
recruitment methodology to source high-calibre candidates. After making a successful placement with a business-enabling
candidate, Uniting Ambition is now recruiting for the rest of the Marketing team.
with MandM Direct to
deliver a business-enabling
IT leader.

OUTSOURCING ANY PART OF YOUR BUSINESS MODEL IS A
RISK, NOT LEAST RECRUITING FUTURE TALENT TO DRIVE THE
ENTERPRISE FORWARD.
UNITING AMBITION OVERCOME THIS THROUGH AN EXPERT
KNOWLEDGE OF OUR BUSINESS AND EXEMPLARY LEVELS OF
INTEGRITY, EVIDENCED THROUGH GREAT RESULTS
S T E V E N N O B E S - C F O | W E B U YA N YC A R .C O M

CONTACT
Head Office
Office 1A, Cauldon Locks, Stoke-
on-Trent ST4 7AB
Phone
Mainline: 01782 719200
Online
General: info@unitingambition.com
Web: www.unitingambition.com

Uniting Ambition | Delivering Niche Technology Talent To High Growth Businesses

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