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Who Are You? Where are You Going?
Develop Your Career Plan



www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially
Demographics
…the map…
…the workforce…
The Role: On being a
 product manager
   (in YOUR words)
Inquisitive
observer
Patterns
…curious…
Lemonader
SOFT SKILLS
…influence and engage…
What y’all
 doing
Top 10 Software Roadmap Trends




Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
Activities?
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
what do you want to know more about?
      “My customers and their customers”
                                                                                   “Motivating sales reps”




                                                                                   “Finance (yuck!)”

  “My competition”                       “how to measure marketing success”
                                                                      “market research techniques”


Source: 2010-2011 Pragmatic Marketing Annual Survey
…role…
                                         Role                  Base salary
                      Director                                         $124,812
                      Product Manager                                  $100,964
                      Product Marketing Manager                         $96,470
                      Product Owner                                    $104,701
                      Technical Product Manager                         $91,841
                      Program Manager                                   $99,716
                      Analyst                                           $77,757




Source: 2010-2011 Pragmatic Marketing Annual Survey
…experience…
                                       Experience     Base salary
                           Less than 1 year                  $98,968
                           1-2                               $93,383
                           3-5                               $98,628
                           6-10                            $103,969
                           11-15                           $113,374
                           More than 15                    $121,734



Source: 2010-2011 Pragmatic Marketing Annual Survey
Where Are You Going?
…mobile workforce…




Source: 2011-2012 Pragmatic Marketing Annual Survey
Executive
Career Path Profiles                          AGE: 44
                                              EXPERIENCE: 10+ Yrs


                       Director
                       AGE: 42
                       EXPERIENCE: 5-10 Yrs




xManagers
39 yrs old
EXPERIENCE: 3-10 Yrs




                                                         2010-2011 Annual Survey
What is Your Path?
Strategic



                        Marketing




            Technical
1   What are your strengths?



2   What are your soft spots?



3     What do you enjoy?



4   Where do you want to go?
So what’s your plan?
Who Are You? Where are You Going?
Develop Your Career Plan



www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially

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