My media product effectively uses conventions of real music videos by including elements like a central protagonist, camera angles, a small number of characters, and music. The combination of my main product and ancillary texts like a poster and radio trailer were effective in promoting the work and drawing in the intended audience. Feedback from viewers on YouTube, in my class, and through questionnaires helped me evaluate what worked well and what could be improved. I learned various media technologies have valuable roles in the production process from planning and research to construction and evaluation.

1. Key questions for A2 Evaluation<br />In what ways does your media product use, develop or challenge forms and conventions of real media products? <br />How effective is the combination of your main product and ancillary texts? <br />What have you learned from your audience feedback? <br />How did you use media technologies in the construction and research, planning and evaluation stages? <br />Question One (remember to write out the questions)<br />http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/nine-key-frames.html<br />http://alexjowetta2media.blogspot.com/2009/10/evaluation.html<br />Take 9 frames from other short films that show the conventions of short films and analyse them. Next, take 9 frames from your short film and analyse them to show what conventions you used or challenged. The 9 frames should cover these points:<br />-genre<br />-twist to the story<br />-central protagonist<br />- Camera angles<br />-small number of characters<br />-voiceovers<br />-music<br />-real life<br />Next write a couple of paragraphs about a short film that inspired you and why – remember to explain whether it conforms or challenges conventions.<br /> <br />Question Two<br />http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/alex.html<br />Script a voiceover to your short film (like a DVD commentary)- play some of your short film and analyse the effect of the editing and filming techniques you used. Secondly, film your poster and add a voiceover explaining how it would advertise your short film. Lastly, explain how your radio trailer would draw in audiences – remember to discuss your target audience and show your script for marking before recording.<br /> Question Three<br />http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/evaluation-task-three.html<br />http://alexjowetta2media.blogspot.com/2009/10/evaluation.html<br />Write a blog entry analysing the feedback you got from the following places: <br />-youtube/ vimeo (you will need to get friends and family to post on there and then also to screen grab comments.)<br />- In Class feedback<br />- target audience feedback (show questionnaires that you created and then you get filled out and then ensure that analyse the results.)<br />Then explain what you changed and why.<br />Question Four<br />http://alexjowetta2media.blogspot.com/2009/10/evaluation.html<br />Detail and add images of all the different technology you have used. Preferably take images of you using them! Explain what you have learnt by using them. <br />