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Wednesday, 27 January 2010
iPhone Ecosystem
                               Capabilities and Opportunities




Wednesday, 27 January 2010
Who are we?
               • iPhone App development agency.
               • Considered thought leaders and pioneers by our
                      clients.

               • Located in Spitalfields Market, London.
               • 7 person team.
               • 100% focused on building iPhone Apps.


Wednesday, 27 January 2010
What do we do?

                             We build the best iPhone apps




Wednesday, 27 January 2010
Hard Numbers
                   •58 million+ devices
                   •130,000+ apps
                   •280 million downloads per month


Wednesday, 27 January 2010
Meaning..?
                   •99.4% of paid App downloads
                             (Gartner)

                   •$250 million revenue per month
                             (GigaOM)




Wednesday, 27 January 2010
How and why?
                   •Vertical integration
                   •iTunes distribution
                   •How do you like them Apples?


Wednesday, 27 January 2010
Capabilities




Wednesday, 27 January 2010
Touch
                   •Direct manipulation
                   •Precision
                   •Multi-touch


Wednesday, 27 January 2010
Touch
                             Koi Pond           iSteam




Wednesday, 27 January 2010
Networking
                   •Hyper-connected
                   •Data, WiFi
                   •Facebook Connect, Twitter


Wednesday, 27 January 2010
Networking
                             Bloomberg   Parkers




Wednesday, 27 January 2010
Accelerometer
                   •3 axis
                   •Responsive
                   •Portrait/landscape detection


Wednesday, 27 January 2010
Accelerometer
                             Labyrinth   Pocket Dyno




Wednesday, 27 January 2010
GPS & Maps
                   •Full GPS
                   •Limited accuracy
                   •Google maps


Wednesday, 27 January 2010
GPS & Maps
                             Nike True Cities   Run Keeper




Wednesday, 27 January 2010
Push Notification
                   •Text, Badge, Sound
                   •Server infrastructure
                   •Groups


Wednesday, 27 January 2010
Push Notification
                               eBay     iFooty World




Wednesday, 27 January 2010
Also Starring
               • Compass            • Contacts API
               • Multimedia         • Cross App APIs
               • iPod/iTunes        • Audio Toolbox
               • GameKit            • Security
               • In-App Purchase    • WebKit
               • Cut, Copy, Paste   • Localisation
               • Persistence        • Concurrency



Wednesday, 27 January 2010
MIA
               •Single App runtime
               •“Unacceptable” Apps
               •Calendar


Wednesday, 27 January 2010
Future Workshops
                               matt@FutureWorkshops.com
                               @FutureWorkshops on Twitter




Wednesday, 27 January 2010

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Future Workshops Lunch @ Agency Republic

  • 2. iPhone Ecosystem Capabilities and Opportunities Wednesday, 27 January 2010
  • 3. Who are we? • iPhone App development agency. • Considered thought leaders and pioneers by our clients. • Located in Spitalfields Market, London. • 7 person team. • 100% focused on building iPhone Apps. Wednesday, 27 January 2010
  • 4. What do we do? We build the best iPhone apps Wednesday, 27 January 2010
  • 5. Hard Numbers •58 million+ devices •130,000+ apps •280 million downloads per month Wednesday, 27 January 2010
  • 6. Meaning..? •99.4% of paid App downloads (Gartner) •$250 million revenue per month (GigaOM) Wednesday, 27 January 2010
  • 7. How and why? •Vertical integration •iTunes distribution •How do you like them Apples? Wednesday, 27 January 2010
  • 9. Touch •Direct manipulation •Precision •Multi-touch Wednesday, 27 January 2010
  • 10. Touch Koi Pond iSteam Wednesday, 27 January 2010
  • 11. Networking •Hyper-connected •Data, WiFi •Facebook Connect, Twitter Wednesday, 27 January 2010
  • 12. Networking Bloomberg Parkers Wednesday, 27 January 2010
  • 13. Accelerometer •3 axis •Responsive •Portrait/landscape detection Wednesday, 27 January 2010
  • 14. Accelerometer Labyrinth Pocket Dyno Wednesday, 27 January 2010
  • 15. GPS & Maps •Full GPS •Limited accuracy •Google maps Wednesday, 27 January 2010
  • 16. GPS & Maps Nike True Cities Run Keeper Wednesday, 27 January 2010
  • 17. Push Notification •Text, Badge, Sound •Server infrastructure •Groups Wednesday, 27 January 2010
  • 18. Push Notification eBay iFooty World Wednesday, 27 January 2010
  • 19. Also Starring • Compass • Contacts API • Multimedia • Cross App APIs • iPod/iTunes • Audio Toolbox • GameKit • Security • In-App Purchase • WebKit • Cut, Copy, Paste • Localisation • Persistence • Concurrency Wednesday, 27 January 2010
  • 20. MIA •Single App runtime •“Unacceptable” Apps •Calendar Wednesday, 27 January 2010
  • 21. Future Workshops matt@FutureWorkshops.com @FutureWorkshops on Twitter Wednesday, 27 January 2010